Digital Marketing Lead

📌 Core Information

🔹 Job Title: Digital Marketing Lead

🔹 Company: Finmo

🔹 Location: Singapore, Bangalore, India

🔹 Job Type: Full-time, Hybrid (Singapore), On-site (Bangalore)

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: Hybrid (Singapore), On-site (Bangalore)

🚀 Job Overview

Key aspects of this role include:

• Building and scaling a high-performance growth engine for Finmo
• Leading demand generation programs across paid media, SEO, website optimization, and account-based marketing
• Owning the full funnel from awareness to qualified lead
• Bringing deep expertise in HubSpot and marketing automation
• Driving measurable growth in a B2B fintech environment

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in B2B SaaS or fintech and be comfortable working independently in a fast-paced, high-growth environment.

📋 Key Responsibilities

✅ Plan and execute high-performing paid media campaigns across LinkedIn, Google, and other digital channels to drive brand awareness, lead generation, and pipeline growth

✅ Build and scale Account-Based Marketing (ABM) programs targeting CFOs and finance leaders across mid-market companies, using a combination of online and offline tactics

✅ Work closely with sales to align on target accounts, personalize outreach strategies, and optimize conversion across the ABM funnel

✅ Track campaign performance across channels and accounts, continuously optimizing based on insights and business outcomes

✅ Build and manage HubSpot workflows for lead nurturing, scoring, segmentation, and lifecycle campaigns

✅ Execute email marketing programs that engage prospects and retain customers, and maintain CRM hygiene

✅ Own performance reporting across all digital channels and lead stages, from impressions and clicks to MQLs and pipeline contribution

✅ Run experiments and A/B tests to improve conversion rates and ROI

✅ Own and manage Finmo’s overall SEO strategy, focusing on performance monitoring, content gaps, and keyword opportunities

✅ Oversee SEM strategy, including managing paid search campaigns across Google Ads and other platforms to drive targeted traffic and improve keyword rankings

✅ Optimize the Finmo website to improve user journeys, conversion rates, and organic lead generation

ASSUMPTION: This role requires a strong analytical mindset and experience working with marketing performance data. The ideal candidate will be comfortable working with data and tools to optimize marketing campaigns and drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6-8 years of experience in digital marketing, ideally in B2B SaaS or fintech

Required Skills:

• Proven experience in digital marketing, with a focus on demand generation and lead nurturing
• Strong expertise in HubSpot, including workflows, email campaigns, and reporting
• Experience in ABM strategies targeting mid-market accounts
• Proven ability to optimize websites for performance and conversions
• Strong analytical mindset and experience working with marketing performance data
• Comfortable working independently in fast-paced, high-growth environments

Preferred Skills:

• Experience working in payment or global commerce companies

ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong understanding of the fintech industry and be familiar with the unique challenges and opportunities it presents.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Lead role in Singapore and Bangalore, the estimated salary range is SGD 120,000 - 180,000 per annum (Singapore) and INR 15,00,000 - 25,00,000 per annum (Bangalore).

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Flexible work arrangements

Working Hours: Full-time, 40 hours per week. Flexible hours may be available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on global payments and treasury management

Company Size: Finmo is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment

Founded: Finmo was founded in 2021, making it a relatively new player in the fintech industry

Company Description:

• Finmo is transforming global payments and treasury management with a unified platform designed to streamline financial operations
• The company offers solutions for cross-border payments, treasury processes, and liquidity optimization, empowering businesses to operate efficiently across borders
• Finmo is licensed in five countries and delivers secure, compliant, and trusted financial services

Company Specialties:

• Payments processing
• Real-time payments
• Pay by bank
• Cross-border payouts
• Crypto on/off ramp
• Treasury management
• Money movement
• API
• FinTech
• Multi-currency wallet
• International transfer
• Embedded finance
• Online payment

Company Website: finmo.net

ASSUMPTION: Finmo is a venture-backed company, supported by prominent investors, including Quona Capital, PayPal Ventures, and Citi Ventures. The company fosters a culture that encourages thoughtful risk-taking and problem-solving, aiming to balance perfection with timely execution.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the potential to grow into a management role as the company expands

Reporting Structure: The Digital Marketing Lead will report directly to the Chief Marketing Officer (CMO) and work closely with the sales and product teams

Work Arrangement: The role is offered as a hybrid position in Singapore or an on-site position in Bangalore, India

Growth Opportunities:

• As Finmo continues to grow, there will be opportunities for the Digital Marketing Lead to expand their team and take on more strategic responsibilities
• The company encourages internal promotions and offers opportunities for professional development
• Finmo's expanding global presence provides opportunities for international travel and collaboration

ASSUMPTION: The ideal candidate for this role will be a self-starter with a proven track record in digital marketing and a strong desire to grow with the company.

🌍 Location & Work Environment

Office Type: Finmo's offices are modern, collaborative workspaces designed to foster innovation and creativity

Office Location(s): Singapore, Bangalore, India

Geographic Context:

• Singapore is a global financial hub with a thriving startup ecosystem, offering a multicultural environment and excellent work-life balance
• Bangalore is a major tech hub in India, known for its vibrant culture and growing fintech industry

Work Schedule: The work schedule is Monday to Friday, with flexible hours available for the right candidate

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid or on-site environment and be able to thrive in a dynamic, fast-paced work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the marketing team
• Final interview with the CMO

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• HubSpot proficiency and marketing automation skills
• ABM experience and understanding of mid-market accounts
• Analytical mindset and data-driven decision-making
• Cultural fit and alignment with Finmo's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Showcase your understanding of the fintech industry and Finmo's unique value proposition
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Research Finmo's competitors and be ready to discuss how your marketing strategies would differentiate the company

ATS Keywords: Digital Marketing, Demand Generation, Paid Media, SEO, Website Optimization, Account-Based Marketing, HubSpot, Marketing Automation, CRM, Performance Reporting, A/B Testing, Email Marketing, Analytics, Lead Nurturing, Conversion Optimization, Content Personalization

ASSUMPTION: The interview process may include assessments of your technical skills, as well as behavioral and situational questions to evaluate your fit with Finmo's company culture.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• LinkedIn Ads
• Google Ads
• SEMrush or similar SEO tools
• Marketo or similar marketing automation tools (bonus)

ASSUMPTION: The ideal candidate will have experience with the tools listed above and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Integrity
• Effective communication
• Continuous learning
• Data-driven decision-making
• Customer-centricity

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and responsive to change
• Comfortable working in a fast-paced, high-growth environment

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working with data and using it to drive marketing strategies?
• Do you have experience working with HubSpot and other marketing automation tools?
• Are you able to balance strategic thinking with hands-on execution?
• Do you align with Finmo's core values and company culture?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Finmo, sharing the company's values and work style.

⚠️ Potential Challenges

• The role requires a strong understanding of the fintech industry and its unique challenges and opportunities
• The ideal candidate will be comfortable working with data and using it to drive marketing strategies
• The role may require occasional international travel to support Finmo's global expansion
• The work environment is fast-paced and dynamic, which may be challenging for candidates who prefer a more structured or stable work environment

ASSUMPTION: The ideal candidate will be proactive, adaptable, and comfortable working in a fast-paced, high-growth environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or Growth Marketing Manager role in a B2B SaaS or fintech company
• However, this role places a greater emphasis on ABM strategies and marketing automation
• Compared to other marketing roles, this role offers a unique opportunity to build and scale a high-performance growth engine for a fast-growing fintech company

ASSUMPTION: The ideal candidate will have experience in a similar role and be looking for an opportunity to take on more strategic responsibilities.

📝 Sample Projects

• Developing and executing a comprehensive ABM strategy for a mid-market target account list
• Optimizing the Finmo website for improved user journeys, conversion rates, and organic lead generation
• Conducting a comprehensive SEO audit and implementing improvements to drive organic traffic and keyword rankings

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their past work.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing Finmo in the next 12-24 months?
• How does Finmo differentiate itself from its competitors in the global payments and treasury management space?
• What are the key priorities for the Digital Marketing Lead in the first 30-60-90 days in the role?
• How does Finmo support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The ideal candidate will be proactive and prepared to ask insightful questions about the role, the company, and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Research Finmo's competitors and be ready to discuss how your marketing strategies would differentiate the company
• Follow up with the HR team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.