📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: CureMD
🔹 Location: Lahore, Punjab, Pakistan
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven digital marketing strategies
- Optimizing marketing campaigns and providing data for decision-making
- Collaborating with cross-functional teams to align digital strategies with business objectives
- Identifying trends and opportunities in performance data to improve marketing ROI
- Leading a team and mentoring junior members for career growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies that enhance CureMD’s digital presence, lead generation, and customer engagement
✅ Collaborate with marketing management, sales management, and cross-functional teams to set measurable goals for digital campaigns
✅ Identify emerging trends, patterns, and opportunities in performance data to improve marketing ROI and drive digital engagement
✅ Oversee A/B testing initiatives across digital campaigns to refine and evolve digital strategies
✅ Direct SEO and SEM optimization efforts to improve website traffic, ad performance, and lead generation
✅ Monitor and report on digital marketing performance, adjusting campaigns to maximize results
✅ Mentor junior team members and support their development and career growth
✅ Stay updated on the latest digital marketing trends, tools, and best practices
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and team leadership, requiring strong organizational skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Analytics, or related field
Experience: 5+ years of experience in digital marketing analytics, with a focus on data-driven marketing
Required Skills:
- Proficiency with data analytics tools such as Google Analytics, SEMrush, and HubSpot
- Demonstrated ability to turn complex data into clear, actionable insights
- Expertise in SEO, SEM, and paid media analytics
- Experience in leading A/B testing and conversion optimization initiatives
- Strong communication and leadership skills
- Ability to work onsite in US timings
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with healthcare industry or EHR software
ASSUMPTION: Candidates should have a strong background in digital marketing analytics and be comfortable working with data to drive marketing strategies.
💰 Compensation & Benefits
Salary Range: PKR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive salary and bi-annual bonus
- Fast track and uncapped career growth for high performers
- Company-sponsored vehicle financing (car and bike)
- Interest-free loans
- Provident Fund: CureMD matches up to 8% of your base salary
- Comprehensive health coverage for your immediate family (outpatient, inpatient, maternity and parents' inpatient)
- Exclusive health benefits and discounts at top class clinics and labs
- Pick-up and drop-off services for female employees
- In-house daycare facility
- In-house gym and recreational area to unwind
- Company-sponsored trainings, workshops, development programs and retreats
- Paid specialized trainings/certifications
Working Hours: 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on industry standards for a digital marketing lead role in Lahore, Pakistan. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: CureMD is a leading provider of Cloud EHR, AI Scribe, Practice Management, and Medical Billing Services, operating in the Software Development industry.
Company Size: CureMD has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: CureMD was founded in 1997 and has since grown to become a global leader in healthcare technology.
Company Description:
- CureMD is at the forefront of healthcare innovation, driven by a passion for creating a better future.
- The company empowers healthcare providers with cutting-edge solutions in electronic health records (EHR), practice management, and patient engagement.
- CureMD fosters a culture of innovation, collaboration, and growth, offering continuous learning opportunities and a clear path to career advancement.
Company Specialties:
- Medical Billing Software
- EHR
- Medical Practice Management
- RCM
- Software
- Medical Office Software
- Cloud
- Billing Service
- Electronic Health Record
- CureMD EHR
- Small Practice Management
Company Website: https://www.curemd.com
ASSUMPTION: CureMD's focus on innovation and growth makes it an attractive employer for individuals seeking to make a significant impact in the healthcare technology industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strong leadership skills.
Reporting Structure: The Digital Marketing Lead will report directly to the Senior Marketing Manager and will oversee a team of digital marketing specialists.
Work Arrangement: This role requires on-site work in US timings, with flexibility for remote work as needed.
Growth Opportunities:
- Fast track and uncapped career growth for high performers
- Opportunities to lead and mentor junior team members
- Continuous learning opportunities through company-sponsored trainings and workshops
ASSUMPTION: This role offers significant growth opportunities for individuals looking to advance their careers in digital marketing and leadership.
🌍 Location & Work Environment
Office Type: CureMD's office is located in Lahore, Punjab, Pakistan, with a modern and collaborative work environment.
Office Location(s): 80 Pine Street, New York, NY 10005, US
Geographic Context:
- Lahore is the capital city of the Punjab province in Pakistan, with a population of over 11 million people.
- The city is known for its rich history, vibrant culture, and diverse food scene.
- Lahore has a subtropical climate, with hot summers and mild winters.
Work Schedule: The work schedule is 40 hours per week, with flexibility for remote work as needed.
ASSUMPTION: Lahore offers a dynamic and multicultural work environment, with opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and planning
- Leadership and team management skills
- Communication and presentation skills
Application Tips:
- Highlight your experience with data-driven marketing and analytics
- Include examples of successful digital marketing campaigns you've led
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare questions to ask the interviewer about the company's digital marketing strategy and growth plans
ATS Keywords: Digital Marketing, Data Analytics, SEO, SEM, A/B Testing, Conversion Optimization, Marketing ROI, Customer Engagement, Lead Generation, Marketing Strategy
ASSUMPTION: CureMD's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- HubSpot
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using data analytics tools and marketing automation platforms to drive digital marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Growth
- Customer-centricity
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy turning complex data into actionable insights?
- Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
- Do you have a proven track record of driving results and improving marketing ROI?
ASSUMPTION: CureMD values individuals who are passionate about innovation, collaboration, and growth, and who are committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing a team and mentoring junior members may require strong leadership and communication skills
- Working on-site in US timings may require flexibility and adaptability
- Keeping up with the latest digital marketing trends and tools may require continuous learning and development
- Balancing multiple projects and priorities may require strong organizational skills and time management
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on data analysis and strategic planning
- In the healthcare technology industry, digital marketing roles may require an understanding of healthcare-specific regulations and compliance issues
- Career progression in digital marketing may involve moving into more senior leadership roles or specializing in a specific area of digital marketing
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and team leadership, making it an attractive opportunity for experienced digital marketing professionals.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to improve CureMD's online presence and drive customer engagement
- Conducting A/B testing to optimize digital campaigns and improve marketing ROI
- Leading a team to implement SEO and SEM best practices to improve website traffic and lead generation
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the Digital Marketing Lead role at CureMD.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall digital marketing strategy for CureMD?
- What opportunities are there for professional development and growth within the digital marketing team?
- How does CureMD support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to understanding the company's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CureMD careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experience in digital marketing and data analysis
- Prepare for the interview by researching CureMD's digital marketing strategy and growth plans
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
