📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: Ayvens
🔹 Location: Slough, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing activities across the UK for all Ayvens brands
- Managing website strategy and SEO to maximize brand positioning and impact
- Collaborating with the marketing team to develop and deliver high-impact digital campaigns
- Acting as a subject matter expert to develop digital skills across the marketing team
- Ensuring compliance with company guidelines, DMCCA, and FCA regulations
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and best practices.
📋 Key Responsibilities
✅ Lead the research, design, and execution of website development to maximise brand positioning and impact
✅ Plan and execute SEO strategies to enhance website authority
✅ Collaborate with the entire marketing team to develop and deliver high-impact, high-quality, and cost-effective digital marketing campaigns that enhance conversion opportunities for all products and brands
✅ Act as a subject matter expert (SME) to develop digital skills across the marketing team and work closely with the digital marketing executive to design optimised content
✅ Ensure all digital activities comply with company guidelines, DMCCA, and FCA regulations
✅ Use analytics, business data, and insights to inform digital decision-making
✅ Manage supplier relationships and performance in line with company policy to deliver continuous improvement and value for money
✅ Work across the business with key stakeholders and IT teams (central & local) to execute digital activities effectively and efficiently using available resources
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in digital marketing, including SEO strategy, digital campaigns, and website design
Required Skills:
- Strong teamwork and collaboration skills
- Excellent organisational skills and project management capabilities
- Strong interpersonal skills with the ability to engage stakeholders at all levels
- Experience in supplier or relationship management
- Ability to thrive in a dynamic, fast-paced environment, managing multiple projects simultaneously while working under pressure and to tight deadlines
Preferred Skills:
- Knowledge of the Digital Markets, Competition & Consumers Act and the regulatory environment
- Familiarity with design thinking or similar techniques with a customer-centric approach
- A good standard of digital literacy, particularly with Content Management Systems
- Working knowledge of core Microsoft applications (Word, Excel, MS Teams)
ASSUMPTION: Candidates with experience in the financial services industry or a related sector may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £40,000 - £50,000 per year
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for digital marketing roles in the United Kingdom with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Ayvens operates in the financial services industry, focusing on sustainable mobility solutions for businesses and individuals. The company is a global leader in its sector, with over 3.4 million vehicles managed across more than 42 countries.
Company Size: Ayvens has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: Ayvens was founded in 2025 through the acquisition of LeasePlan by ALD Automotive, part of the Societe Generale group.
Company Description:
- Ayvens is committed to making life and business flow better by providing full-service leasing, flexible subscription services, fleet management, and multi-mobility solutions
- The company aims to lead the way to net zero and spearhead the digital transformation of the mobility sector
- Ayvens fosters an inclusive and innovative culture, valuing collaboration, curiosity, authenticity, and commitment
Company Specialties:
- Full-service leasing
- Flexible subscription services
- Fleet management services
- Multi-mobility solutions
Company Website: https://www.ayvens.com/
ASSUMPTION: Ayvens' large size and global presence offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking and leadership skills to drive digital marketing efforts across the UK.
Reporting Structure: The Digital Marketing Lead will report directly to the Head of Marketing and work closely with the marketing team, IT teams, and key stakeholders across the business.
Work Arrangement: This role is on-site, with the opportunity to work from the Slough office or other Ayvens locations.
Growth Opportunities:
- Potential to expand the role's scope and impact as Ayvens continues to grow and evolve
- Opportunities to mentor junior team members and develop their digital marketing skills
- Possibility to take on additional responsibilities or projects based on business needs and individual interests
ASSUMPTION: The Digital Marketing Lead role offers significant potential for career growth and development within Ayvens.
🌍 Location & Work Environment
Office Type: Ayvens' Slough office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Slough, United Kingdom
Geographic Context:
- Slough is located in the Thames Valley region of the UK, offering easy access to London and other major cities
- The area is home to a diverse range of industries, providing ample networking and professional development opportunities
- Slough offers a mix of urban and suburban living, with a range of housing options and amenities
Work Schedule: The Digital Marketing Lead will work a standard full-time schedule, with the possibility of flexible working arrangements based on business needs and team agreements.
ASSUMPTION: The Slough office provides a dynamic and engaging work environment, with easy access to transportation and local amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and teamwork skills
- Project management and organizational skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight your relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Ayvens' business and the role's requirements
- Prepare examples of your SEO strategies, digital campaigns, and website design projects to discuss during the interview
- Research Ayvens' values and be prepared to discuss how your personal values align with the company's
ATS Keywords: Digital Marketing, SEO, Website Design, Campaign Management, Stakeholder Engagement, Project Management, Analytics, Compliance, Supplier Management
ASSUMPTION: Ayvens' interview process is designed to assess candidates' technical skills, cultural fit, and potential to contribute to the company's success.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics)
ASSUMPTION: The Digital Marketing Lead will be expected to have a working knowledge of relevant tools and technologies, with the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Focusing energy and talent on collective success
- Curiosity: Proposing new ideas and contributing to the change process
- Authenticity: Acting ethically and with courage
- Commitment: Engaging and demonstrating consideration for others
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on continuous learning and improvement
- Data-driven decision-making
Self-Assessment Questions:
- How do you embody Ayvens' values in your daily work?
- Describe a time when you successfully led a cross-functional team to achieve a common goal
- How do you stay up-to-date with the latest digital marketing trends and best practices?
ASSUMPTION: Ayvens values candidates who demonstrate a strong fit with the company's culture and a commitment to its values.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Ensuring compliance with company guidelines, DMCCA, and FCA regulations
- Balancing strategic thinking with day-to-day tactical execution
ASSUMPTION: The Digital Marketing Lead role presents unique challenges that require strong project management, adaptability, and strategic thinking skills.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses on leading digital marketing efforts for multiple brands across the UK
- Ayvens' global presence and large size offer unique opportunities for career growth and development
- This role requires a strong strategic mindset and leadership skills, setting it apart from more tactical digital marketing positions
ASSUMPTION: The Digital Marketing Lead role at Ayvens is distinct from other digital marketing positions, offering a unique blend of strategic leadership, cross-functional collaboration, and project management responsibilities.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve Ayvens' website authority and organic traffic
- Leading a cross-functional team to redesign and relaunch Ayvens' website, optimizing it for user experience, accessibility, and search engine performance
- Collaborating with the marketing team to create and execute a series of targeted digital campaigns, driving conversions and revenue growth for Ayvens' products and brands
ASSUMPTION: The Digital Marketing Lead will have the opportunity to work on a variety of projects, from strategic planning and execution to tactical implementation and optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into Ayvens' overall digital marketing strategy?
- What are the key priorities for the Digital Marketing Lead in the first 90 days?
- How does Ayvens support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does Ayvens measure the success of its digital marketing efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Ayvens' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ayvens Careers portal
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your SEO strategies, digital campaigns, and website design projects to discuss during the interview
- Research Ayvens' values and be prepared to discuss how your personal values align with the company's
- Follow up with the Ayvens HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
