📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: Lemon Sky Studios
🔹 Location: Shah Alam, Selangor, Malaysia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive digital marketing strategies focused on lead generation for Lemon Sky Studios' outsource art studio.
- Identifying and targeting potential clients through in-depth market research and competitor analysis.
- Executing multi-channel lead generation campaigns across various digital platforms.
- Managing and optimizing paid advertising campaigns with a focus on cost-per-lead (CPL) and conversion rates.
- Collaborating with internal teams to create compelling content that showcases the studio's capabilities and artistic expertise.
ASSUMPTION: This role requires a strong understanding of the outsource art industry and a proven track record in B2B lead generation to drive business growth and expand the studio's client base.
📋 Key Responsibilities
✅ Lead Generation Strategy & Execution:
- Develop and implement comprehensive digital marketing strategies focused on lead generation for Lemon Sky Studios' outsource art studio, aligning with business objectives and sales targets.
- Identify and target potential clients (e.g., game developers, animation studios, advertising agencies, publishers) through in-depth market research, competitor analysis, and industry trend monitoring.
- Execute multi-channel lead generation campaigns across platforms such as LinkedIn, industry forums, art communities, relevant websites, and B2B directories.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, LinkedIn Ads, social media ads) with a focus on cost-per-lead (CPL) and conversion rates.
- Implement SEO and SEM strategies to improve organic visibility and attract inbound leads.
- Develop and manage email marketing campaigns (e.g., cold outreach, nurturing sequences) to engage prospects and move them through the sales funnel.
- Explore and leverage new digital marketing tools and technologies to enhance lead generation efforts.
✅ Content Marketing & Storytelling:
- Collaborate with the creative team to develop compelling and relevant content (e.g., case studies, portfolios, artist spotlights, thought leadership articles, videos, webinars) that showcases Lemon Sky Studios' capabilities and artistic expertise.
- Craft persuasive messaging and storytelling for all marketing materials, highlighting the value and benefits of outsourcing art to Lemon Sky Studios.
- Optimize content for lead capture, including landing pages, forms, and calls-to-action.
✅ Relationship Building & Nurturing:
- Engage with potential leads through various digital touchpoints, building rapport and understanding their specific needs.
- Nurture leads through personalized communication and targeted content to qualify them for the sales team.
- Utilize CRM systems to track, manage, and report on lead activity and progress.
✅ Performance Analysis & Optimization:
- Monitor, analyze, and report on the performance of all lead generation campaigns using analytics tools (e.g., Google Analytics, social media insights).
- Identify key performance indicators (KPIs) and use data-driven insights to continuously optimize campaigns for better results and ROI.
- Conduct A/B testing on various elements of campaigns (e.g., ad copy, landing pages, email subject lines) to improve effectiveness.
✅ Collaboration:
- Work closely with the sales team to ensure seamless lead handover and alignment of marketing and sales efforts.
- Collaborate with artists and project managers to gather insights and create authentic, impactful marketing materials.
- Stay informed about industry trends, art styles, and client demands to ensure marketing strategies remain relevant and effective.
ASSUMPTION: This role requires strong communication and interpersonal skills, as well as the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: Minimum of 5 years of experience in digital marketing with a strong focus on B2B lead generation, preferably in the creative, entertainment, or technology industries (e.g., game development, animation, VFX).
Required Skills:
- Proven success in generating qualified sales leads and contributing to revenue growth.
- Proficiency in various digital marketing channels and tools, including:
- SEO/SEM: Keyword research, on-page and off-page optimization, Google Ads.
- Social Media Marketing: LinkedIn, Facebook, Instagram, Twitter, ArtStation, Behance (organic and paid strategies).
- Email Marketing: Campaign creation, automation, segmentation (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
- Content Marketing: Strategy, creation, distribution.
- Analytics: Google Analytics, social media analytics, CRM reporting.
- CRM Software: Experience with HubSpot, Salesforce, or similar.
- Strong understanding of the outsource art industry, including pipelines, client needs, and competitive landscape.
- Excellent copywriting and storytelling skills with the ability to articulate complex services clearly and persuasively.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Self-starter with a proactive approach to identifying new opportunities and challenges.
- Exceptional communication and interpersonal skills, capable of collaborating effectively with internal teams and external prospects.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Preferred Skills:
- Experience with marketing automation platforms.
- Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop) for basic asset creation.
- A personal interest in art, gaming, or animation.
- Network within the creative industry.
ASSUMPTION: Candidates with a proven track record in digital marketing and a strong understanding of the outsource art industry are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Lead role in Malaysia with 5-10 years of experience, the estimated salary range is RM 8,000 - RM 12,000 per month (approximately USD 1,800 - USD 2,700).
Benefits:
- Comprehensive medical benefits
- Lifestyle benefits
Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lemon Sky Studios is a leading game development and animation studio specializing in AAA production for video games and animation. They have a strong reputation and a track record of successful projects delivered.
Company Size: Lemon Sky Studios has 501-1,000 employees, providing a large and diverse work environment.
Founded: Lemon Sky Studios was founded in 2011 and has since grown to become one of the premier Southeast Asian game dev and animation studios.
Company Description:
- Lemon Sky Studios is the iconic and premier Southeast Asian game dev and animation studio specializing in AAA production in video-games and animation, powered by more than 550 full-time employees and a track-record of more than 150 successful projects delivered.
- Their experience in the field has garnered them a respectable reputation and a certain confidence for their team.
- They are constantly passionate and excited to bring their projects to life.
Company Specialties:
- CGI animation
- VFX
- Illustration
- Concept Art
- IP Development
- Animated Feature Film
- Animated Series
- Game Cinematic
- Game Development
- VR / AR
Company Website: http://www.lemonskystudios.com
ASSUMPTION: Lemon Sky Studios' extensive experience and reputation in the industry make it an attractive employer for candidates seeking a challenging and rewarding role in digital marketing.
📊 Role Analysis
Career Level: This role is suitable for experienced digital marketing professionals looking to take on a leadership position in a growing studio.
Reporting Structure: The Digital Marketing Lead will report directly to the Head of Marketing and work closely with the sales team, artists, and project managers.
Work Arrangement: This is an on-site position, with flexible working hours available. The studio is easily accessible by public transport, with the LRT Subang Jaya Station nearby.
Growth Opportunities:
- As Lemon Sky Studios continues to grow, there may be opportunities for the Digital Marketing Lead to expand their team and take on more responsibilities.
- The studio's diverse range of projects and clients provides ample opportunities for professional development and exposure to new industries.
- Strong performance in this role could lead to career advancement within the marketing department or other areas of the business.
ASSUMPTION: Candidates who are proactive, results-driven, and eager to take on new challenges will find this role particularly appealing.
🌍 Location & Work Environment
Office Type: Lemon Sky Studios' office is a creative and collaborative workspace designed to foster innovation and teamwork.
Office Location(s): The studio is located in Shah Alam, Selangor, Malaysia, with easy access to public transportation.
Geographic Context:
- Shah Alam is a major city in the state of Selangor, Malaysia, located approximately 15 kilometers west of Kuala Lumpur.
- The city is home to numerous multinational corporations and offers a vibrant mix of urban and suburban living.
- Selangor is the wealthiest state in Malaysia, with a strong economy driven by manufacturing, trade, and services.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, flexible working hours may be available.
ASSUMPTION: Candidates who enjoy working in a dynamic, creative environment and are comfortable with a fast-paced work schedule will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the Head of Marketing to discuss the role, responsibilities, and career growth opportunities.
- Final interview with key stakeholders to ensure alignment with the company's vision and values.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Proven track record of generating qualified sales leads and driving revenue growth.
- Strong communication and interpersonal skills.
- Cultural fit and alignment with Lemon Sky Studios' values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements in B2B lead generation.
- Include specific examples of successful lead generation campaigns and the strategies you employed to optimize performance.
- Demonstrate your understanding of the outsource art industry and how your skills and experience make you a strong fit for this role.
ATS Keywords: Digital Marketing, Lead Generation, B2B, SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Analytics, CRM, Outsource Art Industry, Storytelling, Data Analysis, Communication, Interpersonal Skills, Project Management
ASSUMPTION: Candidates who take the time to research Lemon Sky Studios and tailor their application materials to the specific requirements of this role will have a stronger chance of success in the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- LinkedIn Ads
- Social media platforms (LinkedIn, Facebook, Instagram, Twitter, ArtStation, Behance)
- Email marketing platforms (Mailchimp, HubSpot, Salesforce Marketing Cloud)
- CRM software (HubSpot, Salesforce)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing campaigns and lead generation strategies.
👔 Cultural Fit Considerations
Company Values:
- Passion for creativity and innovation
- Collaboration and teamwork
- Quality and excellence in all endeavors
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and data-focused
Self-Assessment Questions:
- Do you have a proven track record of generating qualified sales leads and driving revenue growth in a B2B context?
- Are you comfortable working in a dynamic, creative environment with a fast-paced work schedule?
- Do you possess strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external prospects?
- Are you passionate about the outsource art industry and eager to contribute to Lemon Sky Studios' continued success?
ASSUMPTION: Candidates who align with Lemon Sky Studios' values and work style, and who can answer these self-assessment questions affirmatively, will be well-suited to this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to manage multiple projects simultaneously and meet tight deadlines.
- Candidates may need to adapt to a dynamic work environment with changing priorities and shifting market conditions.
- Competition in the digital marketing space may require candidates to stay up-to-date with the latest trends and tools to maintain a competitive edge.
- Candidates may need to travel occasionally to attend industry events, meet with clients, or visit other Lemon Sky Studios' offices.
ASSUMPTION: Candidates who are proactive, adaptable, and comfortable with change will be better equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- Compared to other digital marketing roles in the creative industry, this position places a stronger emphasis on B2B lead generation and requires a deeper understanding of the outsource art industry.
- While the role shares similarities with digital marketing positions in other industries, the unique context of the creative sector presents its own set of challenges and opportunities.
- Career progression in this role may lead to opportunities in marketing management, business development, or other areas of the organization, depending on the candidate's skills and interests.
ASSUMPTION: Candidates who are familiar with the unique aspects of digital marketing in the creative industry and are eager to leverage their skills in a leadership role will find this position particularly appealing.
📝 Sample Projects
- Developing and executing a targeted LinkedIn advertising campaign to generate qualified leads from game developers and animation studios.
- Creating and optimizing a high-converting landing page to capture leads from organic search traffic and paid advertising campaigns.
- Implementing a strategic email marketing campaign to nurture leads and move them through the sales funnel, resulting in a 20% increase in conversion rates.
ASSUMPTION: Candidates who can provide specific examples of successful lead generation projects and explain the strategies they employed to achieve results will be well-positioned for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current lead generation strategies in place and how this role will contribute to their optimization and expansion?
- How does the marketing team collaborate with the sales team to ensure seamless lead handover and alignment of marketing and sales efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lemon Sky Studios support the professional development and growth of its employees, particularly in the marketing department?
- What are the most challenging aspects of working in a fast-paced, creative environment, and how does Lemon Sky Studios foster a positive work-life balance?
ASSUMPTION: Candidates who ask thoughtful, insightful questions that demonstrate their understanding of the role and the company will make a strong impression during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements in B2B lead generation.
- Prepare examples of successful lead generation campaigns and the strategies you employed to optimize performance.
- Demonstrate your understanding of the outsource art industry and how your skills and experience make you a strong fit for this role.
- Follow up with Lemon Sky Studios' HR team one week after submission to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
