📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: Servier
🔹 Location: Ho Chi Minh City, Vietnam
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of digital marketing campaigns
- Collaboration with cross-functional teams to ensure smooth content and campaign deployment
- Performance analysis and reporting on key performance indicators (KPIs)
- Staying updated on industry trends and making recommendations for the company
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement comprehensive digital marketing strategies aligned with company goals, focusing on Health Care Professionals and patients
✅ Oversee the planning, execution, and optimization of digital marketing campaigns across various channels
✅ Collaborate with creative teams to produce engaging and high-quality content
✅ Monitor campaign budgets and ensure cost-effective implementation
✅ Overall responsibility for delivering an Omni-channel experience for the brand across channels
✅ Analyze campaign metrics and performance data to assess effectiveness and prepare reports on KPIs
✅ Work with brand teams to translate customer engagement plans into Omnichannel journeys
✅ Run omnichannel campaigns development and execution on relevant platforms
✅ Standardize tactical omnichannel planning, including automated channel approach, content, and engagement
✅ Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, campaign management, and performance analysis. The ideal candidate will have experience working with cross-functional teams and be able to adapt to new technologies and trends.
🎯 Required Qualifications
Education: Bachelor's degree in Mass Communication, Marketing, English, or Visual Design
Experience: 3+ years leading Omnichannel, Customer Engagement, or Digital Marketing operations, with a focus on omnichannel strategy definition and customer journey implementation
Required Skills:
- Strong analytical skills to understand data, study metrics, and align strategies
- Fluent English language knowledge and skills (written and oral)
- Strong interpersonal communication and persuasion skills
- Strong execution skills with proven delivery of outstanding results
- Innovative thinker with a keen eye for detail and identifying trends
Preferred Skills:
- Experience with marketing automation tools (e.g., GetResponse, Content Factory, Promomat, MyServier)
- Knowledge of the pharmaceutical industry and its regulations
ASSUMPTION: The required skills and qualifications listed above are essential for success in this role. Candidates with additional relevant experience or certifications may be given preference.
💰 Compensation & Benefits
Salary Range: The salary range for this position is not provided. According to industry standards, the average salary for a Digital Marketing Lead in Vietnam is approximately 50,000,000 - 70,000,000 VND (USD 2,150 - 3,000) per month. The final salary offer will depend on the candidate's experience and qualifications.
Benefits:
- Tailor-made onboarding journeys
- Mobility opportunities
- Quality trainings
- Responsible management
- Team spirit
- Focus on employee well-being
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards. The final salary offer will be determined by the company based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Servier is a privately held international pharmaceutical company headquartered in France, operating in almost 150 countries worldwide across five therapeutic categories, including oncology, cardiovascular, immuno-inflammatory, neuroscience, and diabetes.
Company Size: Servier has 201-500 employees globally, with a presence in Ho Chi Minh City, Vietnam.
Founded: Servier was founded in 1954 and has since grown into a global pharmaceutical company committed to therapeutic progress to serve patient needs.
Company Description:
- Servier is a privately held international pharmaceutical company headquartered in France
- The company operates in almost 150 countries worldwide across five therapeutic categories
- Servier is committed to therapeutic progress to serve patient needs and strives to provide future generations with a world where quality healthcare is available and accessible to all
Company Specialties:
- Pharmaceutical manufacturing
- Research and development
- Marketing and sales
- Global healthcare
Company Website: Servier US
ASSUMPTION: Servier is a well-established pharmaceutical company with a strong global presence and a commitment to therapeutic progress and patient care.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 3+ years of experience in digital marketing operations with a focus on omnichannel strategy definition and customer journey implementation.
Reporting Structure: The Digital Marketing Lead will report directly to the Brand Manager and collaborate with various cross-functional teams, including Marketing, Medical, BEX, and IS.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Mobility opportunities within the company's global network
- Quality trainings and professional development
- Potential career progression to senior marketing roles or management positions
ASSUMPTION: This role offers opportunities for professional growth and development within the company's global network.
🌍 Location & Work Environment
Office Type: Servier's Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 200 Pier Four Boulevard, Boston, MA 02210, US (global headquarters); specific office location in Ho Chi Minh City, Vietnam, is not provided
Geographic Context:
- Ho Chi Minh City is the largest city in Vietnam, with a population of over 8.9 million people
- The city is a major economic hub and a significant center for the pharmaceutical industry in Southeast Asia
- Ho Chi Minh City offers a vibrant culture, rich history, and a mix of modern and traditional influences
Work Schedule: Full-time, 40 hours per week, with flexible working hours and the possibility of remote work arrangements depending on the company's policies and the candidate's needs.
ASSUMPTION: Servier's Ho Chi Minh City office provides a modern, collaborative work environment with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing strategy and campaign management skills
- Analytical skills and data-driven decision-making
- Cross-functional team collaboration and communication skills
- Cultural fit and alignment with Servier's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of digital marketing trends and industry best practices
- Showcase your ability to work effectively with cross-functional teams and adapt to new technologies and trends
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work under pressure
ATS Keywords: Digital Marketing, Campaign Management, Performance Analysis, Strategic Planning, Analytical Skills, Customer Engagement, Omnichannel Strategy, Content Creation, Interpersonal Communication, Persuasion Skills, Execution Skills, Innovative Thinking, Attention to Detail, Trend Identification, Team Collaboration, Research and Analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, strategic thinking, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., GetResponse, Content Factory, Promomat, MyServier)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all decisions and actions
- Excellence: Striving for the highest standards in all aspects of the business
- Innovation: Embracing change and continuous improvement
- Collaboration: Working together to achieve common goals
- Integrity: Upholding ethical standards and acting with honesty and transparency
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional team collaboration and communication
- Focus on results and delivery of outstanding outcomes
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do your personal values align with Servier's company values?
- Can you describe a time when you had to adapt to a significant change in your work environment or industry trends? How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: Servier values candidates who demonstrate a strong cultural fit, alignment with the company's values, and the ability to thrive in a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present communication and coordination challenges
- Keeping up-to-date with digital marketing trends and new technologies may require continuous learning and professional development
- Working in the pharmaceutical industry may require an understanding of industry-specific regulations and compliance issues
ASSUMPTION: The potential challenges listed above are common to digital marketing roles in the pharmaceutical industry and can be mitigated with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position requires a strong focus on omnichannel strategy definition and customer journey implementation
- Working in the pharmaceutical industry may present unique challenges and opportunities related to regulatory compliance and patient-centric marketing
- Career progression in this role may lead to senior marketing roles or management positions within the company's global network
ASSUMPTION: This role offers unique opportunities for professional growth and development within the pharmaceutical industry and the company's global network.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, targeting both healthcare professionals and patients
- Optimizing campaign performance and ROI through data analysis and strategic adjustments
- Collaborating with cross-functional teams to create engaging and high-quality content for various marketing channels
ASSUMPTION: The sample projects listed above are illustrative of the types of responsibilities and initiatives the Digital Marketing Lead may be involved in.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its employees in digital marketing roles?
- Can you provide an example of a successful digital marketing campaign the company has executed, and what made it successful?
- How does the company ensure the effective collaboration and communication between cross-functional teams, particularly in digital marketing initiatives?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work under pressure
- Research Servier's company values and mission, and be prepared to discuss how your personal values align with the company's culture
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
