Digital Marketing Lead

📌 Core Information 🔹 Job Title: Digital Marketing Lead 🔹 Company: RightShip 🔹 Location: Singapore, Singapore 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 21, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing integrated digital marketing strategies - Overseeing the marketing technology stack and ensuring effective campaign execution - Collaborating with senior executives, product marketing, and sales teams - Managing digital campaign calendar and ensuring timely execution - Staying current with digital trends, tools, and best practices ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams. 📋 Key Responsibilities 🌟 Digital Marketing Strategy & Execution - Lead the optimisation of our martech stack - Lead the development and execution of integrated digital marketing strategies across paid media, email, SEO, content syndication, and more - Collaborate with senior executives to align digital priorities with overall business objectives and future growth plans - Collaborate with product marketing and sales to align campaigns with business objectives and buyer journeys - Coordinate digital campaign calendar and ensure timely execution of always-on and campaign-based activations - Stay current with digital trends, tools, and best practices, bringing fresh ideas to the table 🌟 Marketing Technology Stack Guardian - Serve as the owner and strategist for our marketing technology stack, with HubSpot at the core - Oversee and optimise workflows, lead scoring models, segmentation strategies, email marketing, and landing page performance - Ensure seamless integration and alignment of marketing automation with sales and CRM systems - Mentor Marketing Automation Coordinator to maintain data quality, attribution accuracy, and effective lead lifecycle tracking - Continuously evaluate and improve our martech ecosystem to support growth, efficiency, and actionable insights 🌟 Digital Marketing Campaigns - Lead strategy, execution, and optimisation of high-impact digital campaigns to drive demand, engagement, and pipeline growth - Oversee paid media across channels including Google, LinkedIn, content syndication, and display—ensuring campaigns are data-driven, targeted, and aligned to key segments - Develop and execute Account-Based Marketing (ABM) initiatives to engage priority accounts with personalised content and experiences - Collaborate with design and content teams to ensure all creative assets are on-brand, effective, and aligned with campaign goals 🌟 Agency & Team Management - Manage the relationship with our digital agency partner—owning briefs, KPIs, and delivery timelines to maximise ROI - Lead and mentor one internal team member, supporting campaign execution, reporting, and skill development 🌟 KPI Reporting - Provide detailed reporting on campaign performance, budget utilisation, and business impact to marketing head and ELT ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to derive insights from data to improve campaign performance. 🎯 Required Qualifications Education: - Tertiary qualification in Digital Marketing Experience: - 8 – 10 years of relevant work experience, preferably in a B2B SaaS environment Required Skills: - Proficiency in using B2B marketing automation tools and software is essential, preferably Salesforce and HubSpot - Proven track record of running high-performing digital campaigns that generate and nurture leads - Excellent analytical skills and the ability to derive insights from data to improve campaign performance - Good communication and excellent teaming with internal team and external agencies - Good project management and time management skills - Able to multi-task and adjust to changing priorities under tight deadlines Preferred Skills: - Experience with ABM strategies and tools - Familiarity with the maritime industry or relevant sector 💰 Compensation & Benefits Salary Range: SGD 120,000 - 180,000 per annum (industry standard for the role, experience level, and location) Benefits: - Healthy Living Allowance - Annual Incentive Scheme - Professional Development Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Transportation, Logistics, Supply Chain and Storage Company Size: 201-500 employees Founded: 2001 Company Description: RightShip is the world’s biggest third-party maritime due diligence organization, providing expertise in global safety, sustainability, and social responsibility best practices. They bring together years of industry expertise with the output from analytics and large data sets to provide their safety and environmental scoring systems, recommendations, and consultancy services. Using leading data and technology, they aim to set new benchmarks in environmental protection. They support global initiatives and action influencing practical and impactful change, enabling “win-win” for business and the environment. Company Specialties: - Maritime Risk Management - Ship Vetting - Greenhouse Gas Emissions Ratings - Maritime Safety and Environmental Sustainability - Crew welfare Company Website: http://www.rightship.com ASSUMPTION: RightShip's focus on sustainability, safety, and social responsibility makes it an attractive workplace for individuals passionate about making a positive impact in the maritime industry. 📊 Role Analysis Career Level: Mid-career to senior-level role Reporting Structure: Reports directly to the Marketing Head or similar senior marketing executive Work Arrangement: On-site, full-time role with potential for remote work in the future Growth Opportunities: - Potential to grow into a senior marketing leadership role as the company expands its digital marketing efforts - Opportunities to gain experience in the maritime industry and contribute to its sustainability and safety initiatives ASSUMPTION: This role offers significant growth potential for the right candidate, as RightShip continues to invest in its digital marketing capabilities. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with a mix of open-plan and private offices Office Location(s): - 20 Cecil St, PLUS, Singapore, #13-06, Singapore, Singapore 049705, SG - Level 8/550 Bourke St, Melbourne, Melbourne, Victoria 3000, AU - 6 Dowgate Hill, London, England EC4R 2SU, GB - Suite 350, 52 Sugarcreek Centre Boulevard, Sugarland, Texas TX77478, US Geographic Context: - Singapore: A bustling, multicultural city-state with a strong focus on sustainability and innovation - Melbourne: A vibrant, cultural city with a thriving tech industry and a focus on work-life balance - London: A global financial hub with a diverse, multicultural population - Sugarland, Texas: A suburban city with a strong sense of community and a growing tech industry Work Schedule: Standard office hours with flexibility for remote work and occasional overtime as needed ASSUMPTION: RightShip's global presence offers opportunities for international travel and exposure to diverse markets. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with senior leadership or stakeholders 5. Background check and offer extension Key Assessment Areas: - Strategic thinking and problem-solving skills - Technical proficiency in digital marketing and marketing automation tools - Ability to work effectively with cross-functional teams and stakeholders - Strong communication and presentation skills - Cultural fit with RightShip's values and work environment Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Be prepared to discuss your experience with marketing automation tools and digital campaign strategies - Research RightShip's industry and competitors to demonstrate your understanding of the market landscape - Prepare questions to ask the interviewer about the company's growth plans, marketing strategy, and team dynamics ATS Keywords: Digital Marketing, B2B Marketing, Marketing Automation, Campaign Management, Data Analysis, Project Management, SEO, Content Syndication, Email Marketing, Lead Generation, Account-Based Marketing, Team Management, Communication, Collaboration, Creativity, Adaptability ASSUMPTION: RightShip's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the company's long-term growth. 🛠️ Tools & Technologies - HubSpot (Marketing Automation, CRM, and CMS) - Salesforce (CRM) - Google Ads (PPC, Display, YouTube) - LinkedIn Ads (Sponsored Content, InMail, Dynamic Ads) - Content syndication platforms (e.g., Demandbase, BrightTALK) - Email marketing platforms (e.g., Mailchimp, Campaign Monitor) - SEO tools (e.g., SEMrush, Ahrefs) - Project management tools (e.g., Asana, Trello) - Analytics tools (e.g., Google Analytics, Adobe Analytics) ASSUMPTION: RightShip's marketing technology stack is designed to support scalable, data-driven marketing and enable effective campaign execution. 👔 Cultural Fit Considerations Company Values: - Safety: Prioritising the safety of ships, crew, and the environment - Sustainability: Committing to environmental protection and responsible business practices - Integrity: Upholding ethical standards and transparency in all operations - Collaboration: Fostering a culture of teamwork and mutual respect - Innovation: Encouraging creativity, continuous learning, and improvement Work Style: - Collaborative and inclusive team environment - Results-driven and data-focused approach - Strong emphasis on work-life balance and employee well-being - Encourages diversity, equity, and inclusion in the workplace Self-Assessment Questions: 1. How do you align with RightShip's commitment to safety, sustainability, and integrity in your personal and professional life? 2. Describe a time when you had to adapt to a significant change in priorities or work environment. How did you handle it, and what was the outcome? 3. How do you approach collaboration with internal teams and external partners to achieve common goals? ASSUMPTION: RightShip's culture values diversity, inclusion, and collaboration, making it an attractive workplace for candidates who share these principles. ⚠️ Potential Challenges 1. Industry-specific challenges: The maritime industry is complex and dynamic, with unique regulations and global considerations. Candidates should be prepared to navigate these complexities and understand the industry's unique context. 2. Technical challenges: As the marketing technology stack guardian, the role requires a deep understanding of various marketing automation tools and platforms. Candidates should be prepared to continuously learn and adapt to new technologies and best practices. 3. Stakeholder management: Balancing the needs and expectations of senior executives, product marketing, sales teams, and external agencies can be challenging. Candidates should be skilled in stakeholder management and communication to ensure effective collaboration and alignment. 4. Work-life balance: The role may require occasional overtime and international travel, which can impact work-life balance. Candidates should be prepared to manage their time effectively and prioritise self-care. 📈 Similar Roles Comparison 1. Role differences: Unlike other marketing roles, this position focuses heavily on marketing automation and campaign execution, with a strong emphasis on data-driven decision-making and continuous improvement. 2. Industry-specific context: The maritime industry has unique characteristics, such as global regulations, safety concerns, and environmental sustainability. Candidates should be prepared to understand and navigate these industry-specific aspects. 3. Career path comparison: This role offers a clear path to senior marketing leadership, with opportunities to gain experience in the maritime industry and contribute to its sustainability and safety initiatives. Candidates should be prepared to take on increasing responsibilities and grow with the company. 📝 Sample Projects 1. Campaign strategy and execution: Develop and execute a comprehensive digital marketing campaign strategy, including paid media, email, SEO, and content syndication, to drive demand, engagement, and pipeline growth for a specific product or service. 2. ABM initiative: Create and execute an ABM strategy to engage priority accounts with personalised content and experiences, resulting in increased brand awareness, lead generation, and revenue growth. 3. Marketing automation optimisation: Conduct a comprehensive review of RightShip's marketing automation workflows, lead scoring models, and segmentation strategies, and implement improvements to enhance campaign performance and drive business impact. ASSUMPTION: These sample projects are designed to highlight the strategic, data-driven, and collaborative nature of the Digital Marketing Lead role at RightShip. ❓ Key Questions to Ask During Interview 1. Role responsibilities: Can you provide more details about the day-to-day responsibilities of the Digital Marketing Lead role and how it fits into the broader marketing strategy? 2. Team dynamics: How does the marketing team collaborate with other departments, such as product marketing and sales, to ensure alignment and effective communication? 3. Growth plans: What are the company's growth plans for the next 3-5 years, and how does this role contribute to those plans? 4. Work environment: How does RightShip support work-life balance and employee well-being, especially for remote or hybrid workers? 5. Professional development: What opportunities are there for professional growth and development within the role and the company? ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's culture, and the opportunities for growth and development. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on marketing automation, digital campaign strategies, and industry-specific context 3. Prepare for your interview by researching RightShip's industry, competitors, and marketing strategy, and be ready to discuss your experience with marketing automation tools and digital campaign execution 4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications 5. If you are selected for the final round, be prepared to provide references and complete a background check ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.