📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: element8
🔹 Location: Calicut, Kerala, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategies to acquire new clients and expand the customer base
- Conducting thorough market research to identify potential clients and industry trends
- Creating compelling pitches and presentations to communicate digital marketing services
- Building and maintaining strong relationships with prospective clients
- Collaborating with internal teams to develop customized marketing solutions
ASSUMPTION: The role requires a balance of strategic thinking, sales, and client management skills. It's ideal for someone with a strong background in digital marketing and business development.
📋 Key Responsibilities
✅ Develop and execute strategies to acquire new clients and expand the customer base
✅ Conduct thorough market research to identify potential clients and industry trends
✅ Create compelling pitches and presentations to effectively communicate our digital marketing services and value proposition
✅ Build and maintain strong relationships with prospective clients, understanding their needs and objectives
✅ Collaborate with internal teams to develop customized marketing solutions that meet client requirements
✅ Stay updated on the latest digital marketing trends, tools, and techniques, and incorporate them into our offerings
✅ Monitor industry developments and competitor activities to identify opportunities for growth and differentiation
✅ Set ambitious sales targets and work towards achieving them, consistently meeting or exceeding expectations
✅ Provide regular reports and updates on sales activities, performance, and market insights to the management team
ASSUMPTION: The role involves a mix of strategic planning, sales, and client management. It requires strong communication, presentation, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in digital marketing and business development, with at least 4 years of experience
Required Skills:
- Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
- Demonstrated ability to successfully pitch and win new clients, driving business growth
- Excellent communication and presentation skills, with the ability to effectively articulate ideas and concepts
- Results-driven mindset with a focus on achieving sales targets and driving revenue growth
- Ability to build and maintain relationships with clients, understanding their needs and providing exceptional customer service
- Analytical mindset with the ability to analyze data, identify insights, and make data-driven decisions
- Familiarity with CRM software and sales tools
- Proactive, self-motivated, and able to work independently as well as collaboratively within a team
Preferred Skills:
- Fluency in Arabic
- Experience with SharePoint, WordPress, or Drupal
- Knowledge of Flutter or Python
ASSUMPTION: The role requires a well-rounded digital marketing professional with a strong sales background and excellent communication skills.
💰 Compensation & Benefits
Salary Range: INR 45,000 - 75,000 per month
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Paid time off
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is estimated based on industry standards for a digital marketing lead role in Calicut, Kerala. Benefits may vary and are subject to the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: element8 is an IT services and IT consulting company specializing in website design, digital marketing, and app development. They are known for their innovative approach to branding and experience design.
Company Size: element8 has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.
Founded: element8 was founded in 2010 and has since grown to become a leading digital transformation agency in the Middle East and India.
Company Description:
- element8 is an AI-first agency that challenges conventional norms and generic narratives
- They specialize in crafting unique digital experiences that resonate deeply with audiences
- Their approach is to embody their clients' branding, ensuring every project is a seamless extension of the brand's core essence
Company Specialties:
- Website Design
- UI/UX Design
- Website Strategy
- Web Application Development
- Branding
- Brand Communication Framework
- Content Strategy
- Mobile Application Development
- Flutter
- Python
- WordPress
- SEO
- Digital Marketing
- E-commerce Websites
- SharePoint
- Logo Design
- Software Development
- Social Media Management
- Arabic Websites
- Experience Design
- Sitecore
- Drupal
Company Website: https://www.element8.ae
ASSUMPTION: element8's focus on AI and innovative solutions makes it an attractive choice for tech-savvy digital marketing professionals.
📊 Role Analysis
Career Level: This role is at the senior level, with a focus on strategic planning, sales, and client management.
Reporting Structure: The Digital Marketing Lead will report directly to the management team and work closely with internal teams to develop customized marketing solutions.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for the right candidate.
Growth Opportunities:
- Potential to grow into a management or leadership role within the marketing department
- Opportunities to work on diverse projects and expand skillset
- Chance to contribute to the company's growth and make a significant impact
ASSUMPTION: The role offers ample opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: element8's office is located in Hilite Business Park, Calicut, Kerala, India.
Office Location(s): Calicut, Kerala, India
Geographic Context:
- Calicut is a major city in Kerala, known for its rich history, culture, and education
- The city offers a mix of traditional and modern amenities, with a cost of living that is relatively lower than other major cities in India
- Calicut is well-connected by air, rail, and road, making it easily accessible from other parts of India
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. However, the role may require occasional work on weekends or evenings to meet project deadlines.
ASSUMPTION: Calicut offers a pleasant work environment with a good balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the management team
- Background check and offer
Key Assessment Areas:
- Digital marketing knowledge and skills
- Sales and presentation skills
- Client management and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and sales experience
- Include specific examples of successful client acquisition and retention strategies you've implemented in the past
- Prepare a portfolio showcasing your digital marketing campaigns and their results
- Research element8's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Digital Marketing, Business Development, SEO, SEM, Social Media, Email Marketing, Content Marketing, Client Acquisition, Sales Targets, Customer Service, Analytical Skills, CRM Software, Proactive, Self-Motivated, Team Collaboration
ASSUMPTION: The application process is likely to be competitive, so it's essential to tailor your application materials to highlight your unique qualifications and fit for the role.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
- SEO tools (e.g., SEMrush, Ahrefs, or Moz)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Email marketing tools (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
- Content management systems (e.g., WordPress, Drupal, or Joomla)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Integrity
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Results-driven and focused on achieving sales targets
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you results-driven and focused on achieving sales targets?
- Do you enjoy working collaboratively with others to achieve common goals?
- Are you adaptable and open to change?
ASSUMPTION: element8 values innovation, creativity, and collaboration. Applicants should be comfortable working in a dynamic, fast-paced environment and be results-driven and adaptable.
⚠️ Potential Challenges
- The role may require occasional work on weekends or evenings to meet project deadlines
- Applicants may face competition from other experienced digital marketing professionals
- The role involves a mix of strategic planning, sales, and client management, which can be challenging at times
- Applicants may need to adapt to a new work environment and company culture
ASSUMPTION: The role offers a challenging but rewarding work environment for the right candidate.
📈 Similar Roles Comparison
- Compared to other digital marketing lead roles, this position places a greater emphasis on sales and client management
- element8's focus on AI and innovative solutions sets it apart from other digital marketing agencies
- This role offers the opportunity to work on diverse projects and expand skillset, providing a unique career growth path
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a strategic marketing plan to acquire new clients in the tech industry
- Creating and delivering a compelling pitch to a potential client, resulting in a successful contract win
- Managing a team to deliver a customized marketing solution for a client in the e-commerce sector
ASSUMPTION: These sample projects illustrate the strategic, sales, and client management aspects of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does element8 support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it maintained in this role?
- How does element8 measure the success of its digital marketing campaigns, and what metrics are most important?
- What is the company's strategy for expanding its client base in the next 1-2 years, and how does this role contribute to that strategy?
ASSUMPTION: These questions help applicants better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and sales experience, including specific examples of successful client acquisition and retention strategies you've implemented in the past
- Prepare a portfolio showcasing your digital marketing campaigns and their results
- Research element8's company culture and values, and be prepared to discuss how your personal values align with theirs during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
