📌 Core Information
🔹 Job Title: Digital Marketing Lead, APAC
🔹 Company: Unlimit
🔹 Location: Singapore, Shenzhen, Shanghai, Hong Kong
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to strengthen Unlimit’s brand presence and drive growth across the APAC region
- Creating integrated marketing campaigns and improving the company’s overall digital presence
- Collaborating with internal and external teams to manage SEM, Affiliate Marketing, and Influencer Marketing efforts
- Conducting advanced analytics to monitor and evaluate campaign effectiveness, adapting strategies based on insights to optimize ROI
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, startup-like environment. A deep understanding of the APAC region's small and medium-sized business needs is essential.
📋 Key Responsibilities
✅ Strategic Marketing Leadership: Devise and execute a holistic digital marketing strategy in alignment with overarching business goals across Unlimit's product portfolio
✅ Points of Growth Discovery: Craft, maintain, and manage an extensive digital marketing experiments backlog to validate business hypotheses and uncover growth opportunities
✅ Performance Marketing Management: Navigate SEM and Affiliate Marketing efforts across the region in extensive collaboration with internal and external teams
✅ Influence Marketing Management: Identify, engage, and nurture relationships with key influencers and thought leaders within our target markets to amplify our brand's reach and credibility
✅ Integrated Campaign Execution: Coordinate cross-channel marketing campaigns, integrating influencer and affiliate efforts with SEO, SEM, social media, and content marketing initiatives to drive cohesive brand messaging and user acquisition
✅ Content Collaboration: Work closely with influencers and affiliates to co-create authentic, compelling content that resonates with our target audiences, driving engagement and conversions
✅ Performance Analytics: Utilize advanced analytics to monitor and evaluate the effectiveness of influencer and affiliate campaigns, adapting strategies based on insights to optimize ROI
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to coordinate multiple marketing channels and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 6 years in senior digital marketing roles, with a strong emphasis on performance marketing and growth, at least 3 years of experience with CN-targeted campaigns
Required Skills:
- Proven experience in strategic marketing leadership, performance marketing, and growth
- Data analysis skills to collect, organize, and analyze large sets of data to identify patterns, trends, and insights
- Leadership skills to inspire and guide others toward achieving common goals
- Excellent communication skills in English and Chinese, both written and verbal
- Strong problem-solving skills and adaptability to thrive in a startup environment
Preferred Skills:
- Experience working in the APAC region and understanding of local market dynamics
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the fintech industry
ASSUMPTION: Candidates with experience in the fintech industry or the APAC region may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on experience and industry standards, the estimated salary range for this role in the APAC region is $80,000 - $150,000 USD per year. Final compensation will be determined based on the candidate's qualifications and experience.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Flexible work arrangements, with remote work options available
- Opportunities for professional development and growth within the company
- Dynamic, international work environment with a diverse team
Working Hours: Full-time position with standard business hours, but may require flexibility to accommodate different time zones and project demands
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Fintech and Payment Processing
Company Size: Medium-sized company with 201-500 employees, offering a dynamic and collaborative work environment
Founded: 2009, with headquarters in London, UK
Company Description:
- Unlimit is a global fintech company offering a wide range of financial services, from acquiring (payment processing) to banking and banking as a service
- With 16 offices worldwide and over 400 employees, Unlimit aims to provide customers with a sense of stability in the ever-changing financial landscape and an opportunity to be prepared for whatever the tomorrow of business brings their way
- The company's mission is to be "ready for tomorrow" and provide its customers with an opportunity to be prepared for whatever the tomorrow of business brings their way
Company Specialties:
- Payment systems and technologies
- Payment cards and wire transfers
- Corporate solutions and corporate accounts
- B2B cards and digital payments
- Alternative payments and fintech
- Ecommerce and business accounts
Company Website: https://www.unlimit.com/
ASSUMPTION: Unlimit's global presence and diverse team offer unique opportunities for professional growth and exposure to international markets.
📊 Role Analysis
Career Level: Senior-level role with significant strategic impact and leadership responsibilities
Reporting Structure: This role reports directly to the Global Marketing Director and oversees a team of marketing specialists
Work Arrangement: Remote OK, with flexibility to work from any of Unlimit's APAC offices or remotely
Growth Opportunities:
- Potential to expand the role's scope and team size based on successful performance and business growth
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to take on additional responsibilities or projects based on individual interests and skills
ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the company's success in the APAC region.
🌍 Location & Work Environment
Office Type: Unlimit's APAC offices are modern, collaborative workspaces with a mix of open-plan and private offices
Office Location(s): Singapore, Shenzhen, Shanghai, and Hong Kong
Geographic Context:
- The APAC region is diverse and dynamic, with unique cultural, economic, and regulatory landscapes in each market
- Unlimit's offices are strategically located in major financial hubs to facilitate regional growth and customer support
- The region offers a mix of urban and suburban environments, with access to various amenities and attractions
Work Schedule: Standard business hours with flexibility to accommodate different time zones and project demands
ASSUMPTION: The APAC region's diverse markets and cultures present unique challenges and opportunities for marketing strategies and campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- In-depth interviews with the hiring manager and relevant team members to evaluate skills and experience
- Final round with the Global Marketing Director to discuss long-term vision and alignment with company goals
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management capabilities
- Communication and presentation skills
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the APAC region's market dynamics and cultural nuances
- Prepare examples of successful digital marketing campaigns you've led, focusing on strategy, execution, and results
- Be ready to discuss your long-term vision for Unlimit's marketing efforts in the APAC region
ATS Keywords: Digital Marketing, Performance Marketing, Growth, APAC, Strategy, Leadership, Analytics, Influencer Marketing, Integrated Campaigns
ASSUMPTION: Unlimit's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking and leadership potential.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)
- Social media management platforms (e.g., Hootsuite, Buffer, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Unlimit prioritizes understanding and meeting the needs of its customers
- Innovation: The company encourages creativity and continuous improvement
- Collaboration: Unlimit fosters a culture of teamwork and cross-functional collaboration
- Integrity: The company values honesty, transparency, and ethical decision-making
Work Style:
- Dynamic and fast-paced environment, with a focus on agility and adaptability
- Strong emphasis on data-driven decision-making and continuous learning
- Collaborative and inclusive culture, with a focus on open communication and active listening
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments and enjoy the challenge of adapting to changing market conditions?
- Are you comfortable working with diverse teams and navigating cross-cultural communication?
- Do you have a proven track record of driving growth through strategic, data-driven marketing campaigns?
ASSUMPTION: Unlimit's culture values adaptability, collaboration, and a strong customer focus, with a emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Navigating the diverse and dynamic APAC market, with unique cultural, economic, and regulatory landscapes in each market
- Managing multiple marketing channels and teams, requiring strong project management and coordination skills
- Balancing short-term performance targets with long-term strategic goals
- Keeping up with the latest trends and best practices in digital marketing, as well as emerging technologies and platforms
ASSUMPTION: These challenges present unique opportunities for growth and learning in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on performance marketing and growth, with a data-driven approach to strategy and execution
- While the role is focused on the APAC region, it offers the opportunity to work with a global team and gain exposure to international markets
- This role offers significant growth potential and the opportunity to make a substantial impact on the company's success in the APAC region
ASSUMPTION: This role is unique in its focus on the APAC region and its emphasis on performance marketing and growth, offering a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch in the APAC region
- Conducting market research and analysis to identify growth opportunities and optimize marketing efforts across multiple channels
- Collaborating with influencers and thought leaders to create engaging, high-quality content that resonates with target audiences and drives conversions
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing landscape in the APAC region and Unlimit's position within it?
- How does this role fit into Unlimit's overall marketing strategy and global expansion plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Unlimit support the professional development and growth of its marketing team members?
- What are the most significant challenges facing Unlimit's marketing efforts in the APAC region, and how can this role address them?
ASSUMPTION: These questions demonstrate your interest in understanding the role's strategic context and long-term impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic marketing leadership, performance marketing, and growth
- Prepare examples of successful digital marketing campaigns you've led, focusing on strategy, execution, and results
- Be ready to discuss your long-term vision for Unlimit's marketing efforts in the APAC region during your interviews
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
