Digital Marketing Lead - ATM Services

📌 Core Information

🔹 Job Title: Digital Marketing Lead - ATM Services

🔹 Company: Euronet – EFT Segment

🔹 Location: Athens, Greece

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes, with occasional on-site presence

🚀 Job Overview

Key aspects of this role include:

• Promoting Euronet's ATM Solutions business line digitally across various markets
• Managing digital assets and creating engaging content for digital campaigns
• Designing and driving digital marketing campaigns to increase brand awareness and generate leads
• Collaborating with external agencies and in-country PR agencies
• Monitoring and managing Euronet's digital footprint across multiple channels

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving results through digital marketing efforts.

📋 Key Responsibilities

✅ Manage digital assets (websites, social media) in all markets we operate

✅ Create engaging and informative content to support digital campaigns

✅ Design and drive digital marketing campaigns to increase brand awareness, generate leads, and promote company values

✅ Coordinate and manage external agencies supporting the digital marketing strategy

✅ Work with in-country PR agencies as required

✅ Monitor and manage the company’s digital footprint across multiple channels

✅ Report digital marketing results and adjust content/strategy to increase effectiveness

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to optimize digital marketing efforts.

🎯 Required Qualifications

Education: University degree in Marketing with a focus on digital marketing

Experience: Minimum three (3) years of relevant working experience in social media or marketing communication

Required Skills:

• Content and copywriting capability
• Experience with social media platforms (Facebook, LinkedIn, Twitter, Instagram)
• Experience using digital tools (Awario, Hootsuite, WordPress)
• Strong reporting skills
• Fluency in English (both verbal and written)
• Comprehensive knowledge of Microsoft Office suite
• Experience with managing and working with PR Agencies

Preferred Skills:

• Additional language skills
• Master's degree in Marketing or a related field

ASSUMPTION: Candidates with a strong background in digital marketing, excellent communication skills, and a proven track record of driving results through digital campaigns are ideal for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market standards for digital marketing roles in Athens)

Benefits:

• Dynamic, stable, international work environment
• Excellent career prospects within a dynamic and multinational organization

Working Hours: Full-time, with flexible hours and occasional on-site presence

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Euronet's EFT Segment focuses on electronic funds transfer services, including ATMs and POS terminals.

Company Size: 1,001-5,000 employees. This size offers a mix of structured processes and opportunities for growth and innovation.

Founded: 1994. Euronet has over two decades of experience in the financial services industry.

Company Description:

• Euronet's EFT Segment meets the needs of financial institutions and consumers through Euronet-owned and outsourced ATMs and POS terminals
• The company offers value-added and transaction processing services
• Euronet operates in multiple markets worldwide, with a strong presence in Europe

Company Specialties:

• ATM and POS terminal services
• Transaction processing
• Value-added services for financial institutions

Company Website: Euronet Worldwide - EFT Segment

ASSUMPTION: Euronet's EFT Segment is a well-established player in the financial services industry, offering a stable work environment with opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of experience and growth potential.

Reporting Structure: The Digital Marketing Lead - ATM Services reports directly to the Marketing Director - EFT Europe.

Work Arrangement: Remote, with occasional on-site presence. This arrangement offers flexibility while maintaining a connection to the team and company culture.

Growth Opportunities:

• Expanding digital marketing efforts across new markets
• Developing and implementing new digital marketing strategies
• Potential career progression within Euronet's marketing department

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and multinational organization.

🌍 Location & Work Environment

Office Type: Hybrid. The main office is located in Athens, Greece, with occasional on-site presence required.

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a vibrant business environment
• The city offers a mix of historical and modern attractions, with a Mediterranean climate
• Greece is a member of the European Union, with English widely spoken in business settings

Work Schedule: Full-time, with flexible hours to accommodate digital marketing campaigns and team collaboration across time zones.

ASSUMPTION: The hybrid work arrangement offers a balance between flexibility and in-person collaboration, fostering a productive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Director - EFT Europe
• Final interview with the Marketing Director - EFT Europe and other relevant stakeholders

Key Assessment Areas:

• Digital marketing strategy and campaign development
• Content creation and copywriting skills
• Data analysis and reporting capabilities
• Cultural fit and alignment with Euronet's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Demonstrate your understanding of Euronet's business and the ATM services market

ATS Keywords: Digital Marketing, Content Creation, Social Media, Lead Generation, Reporting, Copywriting, PR Management, Microsoft Office, WordPress, Awario, Hootsuite, Attention to Detail, Organizational Skills, Teamwork, Independent Work

ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing skills, strategic thinking, and cultural fit within Euronet's organization.

🛠️ Tools & Technologies

• Awario
• Hootsuite
• WordPress
• Microsoft Office suite

ASSUMPTION: Familiarity with these tools is essential for managing digital assets and creating engaging content for digital marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable

Work Style:

• Results-driven
• Adaptable to changing market conditions
• Collaborative and team-oriented
• Data-informed decision making

Self-Assessment Questions:

• How do you stay up-to-date with digital marketing trends and best practices?
• Can you provide an example of a successful digital marketing campaign you've led or contributed to?
• How do you approach working with external agencies and PR agencies?

ASSUMPTION: Candidates who demonstrate a strong understanding of Euronet's values and a work style that aligns with the company's culture will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns across various markets simultaneously
• Adapting to changing market conditions and digital marketing trends
• Collaborating with external agencies and in-country PR agencies to ensure consistent messaging and branding
• Occasional on-site presence may be required, depending on business needs

ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and effective communication with internal and external stakeholders.

📈 Similar Roles Comparison

• This role differs from other digital marketing positions in that it focuses specifically on promoting ATM services within the financial services industry
• Digital marketing roles within the financial services industry may require a stronger focus on data analysis and reporting to demonstrate campaign effectiveness
• Career progression in this role may involve expanding digital marketing efforts across new markets or taking on additional responsibilities within Euronet's marketing department

ASSUMPTION: Understanding the unique aspects of this role and how it compares to other digital marketing positions can help candidates tailor their application and interview preparation accordingly.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new ATM service in a target market
• Analyzing digital marketing campaign performance data to optimize future campaigns and improve ROI
• Creating engaging content for social media platforms to promote Euronet's ATM services and company values

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities associated with the Digital Marketing Lead - ATM Services role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments within Euronet?
• What are the most significant challenges facing the digital marketing efforts for ATM services?
• How does Euronet support the professional development and growth of its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and eagerness to contribute to Euronet's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.