Digital Marketing Lead (B2B)

📌 Core Information

🔹 Job Title: Digital Marketing Lead (B2B)

🔹 Company: Weekday AI

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of the marketing function to drive global presence and business growth
• Design and execution of comprehensive, data-driven B2B marketing strategies
• Lead generation and nurturing through digital channels and automation tools
• Collaboration with cross-functional teams to create integrated campaigns
• Mentoring and leading a high-performing digital marketing team

ASSUMPTION: This role requires a strategic mindset and proven leadership skills in B2B digital marketing to succeed.

📋 Key Responsibilities

✅ Design and execute a comprehensive, data-driven B2B marketing strategy aligned with company goals

✅ Lead demand generation and nurture initiatives to attract, engage, and convert high-quality prospects

✅ Monitor campaign performance using KPIs and analytics to ensure measurable ROI

✅ Conduct continuous A/B testing, optimization, and iteration to boost campaign impact and conversion rates

✅ Strengthen brand positioning through strategic brand marketing initiatives across digital platforms

✅ Own the content strategy—developing compelling content that drives engagement and lead generation

✅ Boost website traffic and discoverability using robust SEO and SEM practices

✅ Develop and execute social media strategies across LinkedIn and other key platforms to grow presence and engagement

✅ Identify and target potential leads via LinkedIn, industry portals, email campaigns, and relevant events

✅ Implement lead nurturing via email and CRM marketing, using automation tools to streamline engagement

✅ Build, lead, and mentor a high-performing digital marketing team focused on experimentation and results

✅ Collaborate cross-functionally with sales, design, and leadership teams to create integrated campaigns that meet growth goals

✅ Present insight-driven strategies and campaign performance updates to key stakeholders and leadership

ASSUMPTION: This role requires a strong blend of creative storytelling and analytical rigor to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in B2B digital marketing, with at least 5 years in leadership roles within the services industry

Required Skills:

• Proven expertise in digital lead generation, marketing strategy, and campaign execution
• Strong grasp of SEO, SEM, content marketing, and analytics tools
• Hands-on experience with marketing automation platforms, CRM systems, and performance measurement tools
• Excellent communication, leadership, and stakeholder management skills

Preferred Skills:

• Experience with specific marketing automation platforms (e.g., HubSpot, Marketo)
• Fluency in multiple languages

ASSUMPTION: This role requires a candidate with a proven track record in B2B digital marketing leadership and a strong grasp of relevant tools and technologies.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Based on experience and industry standards for similar roles in Bengaluru)

Benefits:

• Health insurance and wellness benefits
• Retirement savings plan
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bengaluru, considering the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment and opportunities for significant impact)

Founded: 2022 (Relatively new company, with a dynamic and fast-paced work environment)

Company Description:

• Weekday AI is a YC-backed recruitment startup focused on curating top jobs from premium YC and VC-backed startups
• The company aims to provide a hand-curated selection of jobs, making the recruitment process more efficient and effective for both candidates and employers
• Weekday AI offers an opportunity to work in a fast-growing, innovative environment with a strong focus on technology and data-driven decision-making

Company Specialties:

• Recruitment technology
• Data-driven hiring
• Startup ecosystem

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI's focus on curating top jobs from premium startups and VC-backed companies suggests a strong emphasis on quality and innovation in its hiring process.

📊 Role Analysis

Career Level: Senior-level role, requiring significant experience and leadership skills

Reporting Structure: This role reports directly to the CEO or a senior leadership team member, with the potential to build and lead a team

Work Arrangement: On-site, with flexible work hours and remote work options available

Growth Opportunities:

• Potential to build and lead a team, as the company grows and expands its marketing efforts
• Opportunities for professional development and skill-building in a fast-paced, innovative environment
• Potential to take on additional responsibilities and advance within the company as it scales

ASSUMPTION: This role offers significant growth potential, as the company is relatively new and poised for rapid expansion.

🌍 Location & Work Environment

Office Type: Co-working space or shared office environment

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest tech hub in India, offering a vibrant startup ecosystem and numerous networking opportunities
• The city is known for its pleasant climate, rich cultural heritage, and diverse food scene
• Bengaluru is well-connected by air, rail, and road, making it an easily accessible location for both local and international candidates

Work Schedule: Full-time (40 hours/week), with flexibility for remote work and flexible hours

ASSUMPTION: The on-site work arrangement and co-working space environment may foster collaboration and networking opportunities with other startups and tech professionals in the area.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager to discuss the role and assess cultural fit
• In-depth interview with the CEO or a senior leadership team member to evaluate skills and experience
• Final round interview with the team to assess team dynamics and fit

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership skills and team management
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your B2B digital marketing experience and leadership skills
• Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
• Research Weekday AI and the startup ecosystem to demonstrate your understanding of the company and its mission

ATS Keywords: B2B digital marketing, lead generation, marketing strategy, campaign execution, team leadership, CRM, SEO, SEM, content marketing

ASSUMPTION: The interview process for this role is likely to be thorough and in-depth, focusing on the candidate's strategic thinking, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• SEO and SEM tools (e.g., SEMrush, Ahrefs)
• Content creation and management tools (e.g., WordPress, Canva)

ASSUMPTION: The required tools and technologies for this role are standard in the B2B digital marketing industry and can be learned or adapted to by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Data-driven decision-making
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Fast-paced and dynamic environment
• Strong emphasis on data and analytics
• Collaborative and team-oriented culture
• Flexible and adaptable work style

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity?
• Are you comfortable using data and analytics to inform decision-making and strategy?
• Do you enjoy working collaboratively and cross-functionally with diverse teams?
• Are you open to learning new tools and technologies, and adapting your work style as needed?

ASSUMPTION: Weekday AI's focus on innovation, data-driven decision-making, and collaboration suggests a fast-paced, dynamic work environment that values adaptability and continuous learning.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities simultaneously
• The company's focus on curating top jobs from premium startups and VC-backed companies may result in a competitive hiring process and high expectations for candidates
• The on-site work arrangement may require commuting to the office, which could be challenging for candidates who prefer remote work or have long commutes
• The company's relatively new status may result in some uncertainty or instability, requiring candidates to be comfortable with ambiguity and change

ASSUMPTION: These potential challenges are common in fast-growing startups and should be carefully considered by candidates when evaluating this opportunity.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position in a startup or tech company, with a focus on B2B digital marketing and lead generation
• However, this role may offer more growth potential and opportunities for impact, given Weekday AI's relatively new status and focus on curating top jobs
• Candidates with experience in similar roles in the startup ecosystem may find this opportunity particularly appealing, given the company's focus on premium startups and VC-backed companies

ASSUMPTION: This role offers a unique opportunity for candidates with experience in B2B digital marketing leadership to make a significant impact in a fast-growing, innovative environment.

📝 Sample Projects

• Developing and executing a comprehensive, data-driven B2B marketing strategy to drive global presence and business growth for a premium startup
• Identifying and targeting high-quality leads through LinkedIn, industry portals, email campaigns, and relevant events, and implementing lead nurturing strategies to convert prospects into customers
• Strengthening brand positioning and enhancing brand visibility through strategic brand marketing initiatives across digital platforms, resulting in increased website traffic and engagement

ASSUMPTION: These sample projects are designed to showcase the candidate's strategic thinking, leadership skills, and ability to drive meaningful business growth through B2B digital marketing.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does Weekday AI differentiate itself from other recruitment startups, and what unique opportunities does this role offer?
• What is the company's approach to data-driven decision-making, and how does this role contribute to that approach?
• How does the company support the professional development and growth of its employees, particularly in marketing and leadership roles?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: These key questions are designed to help candidates better understand the company's growth plans, culture, and approach to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://jobs.weekday.works
• Tailor your resume and cover letter to highlight your B2B digital marketing experience and leadership skills
• Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview
• Research Weekday AI and the startup ecosystem to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.