📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: BlueScope
🔹 Location: Northgate, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the digital marketing strategy for the Distribution business
- Ensuring a strong market digital presence and delivering high-quality customer communication
- Collaborating with a supportive, experienced, and diverse team
- Access to free on-site parking, health and wellbeing initiatives, and an Employee Assistance Program
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with internal stakeholders and external agencies.
📋 Key Responsibilities
✅ Develop and execute comprehensive social media content in line with the strategic growth plan
✅ Create compelling content that conveys the Distribution's value proposition
✅ Plan, execute targeted email marketing campaigns to nurture leads and promote key initiatives
✅ Monitor and analyze KPIs to evaluate the effectiveness of communication initiatives
✅ Develop and implement SEO strategies to improve organic search rankings, drive qualified traffic, and enhance website visibility
✅ Design, implement, and optimize automated marketing workflows and lead-nurturing campaigns using CRM/marketing automation platforms to boost engagement and conversion rates
ASSUMPTION: This role requires a proactive, self-driven individual with strong communication skills and a customer-focused mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Experience: 2-5 years of experience in consumer or business-to-business marketing
Required Skills:
- Proficient in social media management tools and content management systems
- High level of organizational skills, attention to detail, and commercial mindset
- Process-oriented with the initiative to optimize and create efficiencies
- Excellent stakeholder management skills with confident communication
Preferred Skills:
- Experience with marketing automation platforms
- Knowledge of the steel industry
ASSUMPTION: Candidates with relevant industry experience and a proven track record in digital marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 110,000 per annum (Based on industry standards for a Digital Marketing Lead with 2-5 years of experience in Australia)
Benefits:
- Free on-site parking
- Health and wellbeing initiatives, including Fitness Passport
- Employee Assistance Program (EAP)
Working Hours: Full-time, Monday to Friday, with flexibility for work-life balance through the B-flex program
ASSUMPTION: The salary range is based on industry standards for a Digital Marketing Lead with 2-5 years of experience in Australia. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Building Materials
Company Size: 10,001+ employees
Founded: 1928
Company Description:
- BlueScope is an Australian-born global success story with over 16,500 employees across 15 countries
- Leaders and innovators in transforming steel into smart products and solutions that support society, today and in the future
- Proud of brands like COLORBOND® steel that inspire and protect everything from hospitals to bridges and stadiums
Company Specialties:
- Steel manufacturing and distribution
- Building and construction materials
- Sustainable steel solutions
Company Website: www.bluescope.com
ASSUMPTION: BlueScope's global presence and diverse product offerings provide opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing team
Reporting Structure: Reports directly to the National Marketing Manager
Work Arrangement: On-site, with access to free on-site parking and flexible work arrangements through the B-flex program
Growth Opportunities:
- Potential to take on additional responsibilities and progress within the marketing team
- Opportunities to work on cross-functional projects and collaborate with other departments
- Access to learning and development opportunities through BlueScope's lifelong learning culture
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and collaborative environment, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, on-site office with free parking
Office Location(s): Northgate, Queensland, Australia
Geographic Context:
- Northgate is a suburb of Brisbane, Queensland, Australia
- Brisbane is the capital and most populous city in Queensland, with a population of over 2 million people
- Queensland is known for its subtropical climate, natural beauty, and outdoor lifestyle
Work Schedule: Full-time, Monday to Friday, with flexibility for work-life balance through the B-flex program
ASSUMPTION: The Northgate office provides a modern and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or video interview with the hiring manager
- Final interview with the National Marketing Manager
Key Assessment Areas:
- Digital marketing skills and experience
- Strategic thinking and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with BlueScope's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past digital marketing campaigns and their outcomes
- Research BlueScope's company culture and values to demonstrate your fit
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Email Marketing, Analytics, SEO, Marketing Automation, Stakeholder Management
ASSUMPTION: BlueScope's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the team.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- SEO tools (e.g., Google Search Console, SEMrush)
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies required for this role may vary, and candidates should be prepared to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Innovation
- Collaboration
- Sustainability
Work Style:
- Collaborative and team-oriented
- Proactive and self-driven
- Customer-focused and commercially minded
Self-Assessment Questions:
- Do you align with BlueScope's company values, particularly safety, integrity, and innovation?
- Are you comfortable working in a collaborative and team-oriented environment?
- Do you have a customer-focused mindset and a commercial approach to marketing?
ASSUMPTION: BlueScope values a diverse and inclusive work environment, and candidates who demonstrate a strong cultural fit and alignment with the company's values will be highly competitive for this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Working with a diverse range of internal stakeholders and external agencies
- Adapting to a dynamic and fast-paced work environment
- Balancing the demands of the role with work-life balance through the B-flex program
ASSUMPTION: The Digital Marketing Lead role presents unique challenges and opportunities for growth and development, and candidates should be prepared to adapt and thrive in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Specialist, but with a focus on the steel industry and distribution business
- BlueScope's global presence and diverse product offerings provide unique opportunities for career growth and development
- Candidates with experience in the steel industry or distribution business may have an advantage in this role
ASSUMPTION: This role offers a unique opportunity to work in a specific industry and gain experience in digital marketing, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive social media content strategy for the Distribution business
- Creating and implementing an email marketing campaign to promote a new product launch
- Optimizing the Distribution website's SEO to improve organic search rankings and drive qualified traffic
ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with the Digital Marketing Lead role at BlueScope.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the National Marketing team?
- How does BlueScope support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does BlueScope approach sustainability and its impact on the steel industry?
- What is the typical work-life balance for this role, and how is it supported through the B-flex program?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture, and to demonstrate the candidate's interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past digital marketing campaigns and their outcomes
- Research BlueScope's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
