Digital Marketing Lead

📌 Core Information

🔹 Job Title: Digital Marketing Lead

🔹 Company: Snappi

🔹 Location: Athens, Greece (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Greece only)

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing technology strategy for Snappi's neobank
• Developing data-driven digital marketing strategies to drive user acquisition
• Optimizing digital marketing channels for maximum reach and performance
• Collaborating with cross-functional teams to align strategies
• Managing digital marketing agency and day-to-day workload
• Generating actionable insights and reports to support decision-making

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in mobile marketing and martech to succeed.

📋 Key Responsibilities

✅ Lead the marketing technology strategy and organize the setup of digital marketing tracking and analytics capabilities

✅ Develop data-driven digital marketing strategies across various channels to drive user acquisition and optimize performance

✅ Optimize digital marketing channels, including mobile advertising, SEM, automations, landing pages, to maximize reach and performance

✅ Collaborate with cross-functional teams, including Creative, Product, Data, to align strategies

✅ Manage digital marketing agency and overview the day-to-day workload

✅ Manage budget allocation across digital channels to maximize ROI

✅ Generate actionable insights, business cases, and reports to engage leadership team and support decision-making

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Marketing, Business, Mathematics, or related field. Master’s degree and/or relevant certifications is a plus.

Experience: Minimum of 5-7 years of experience in mobile marketing and martech.

Required Skills:

• Proficient in performance marketing and utilizing Google, Meta, TikTok, and landing pages
• Strong overall martech capabilities and familiarity with attribution models, analytics, tracking, and reporting tools
• Strong analytical, data-driven, and problem-solving skills
• Ability to work effectively with cross-functional teams, stakeholders, and leadership team
• Highly motivated, proactive, innovative, and results-oriented with a passion for growth
• Experience in the fintech sector is a strong plus
• English language proficiency, written and verbal

Preferred Skills:

• Familiarity with the Greek financial market and consumer behavior
• Experience with neobanks or digital-first financial institutions
• Fluency in Greek (written and verbal)

ASSUMPTION: Candidates with a strong background in mobile marketing, martech, and data analysis will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (Estimated based on market research and company size)

Benefits:

• Competitive salary
• Hybrid work flexibility
• 37-hour work week
• Medical & Life insurance coverage
• Extra paid time off
• Additional school monitoring days
• Employer-sponsored pension plan
• Savings plan for your children
• Daycare allowance to help cover preschool costs
• Exclusive perks with special rates on banking products
• Ongoing learning & career development opportunities
• Team activities & events to foster bonding, well-being, and a strong company culture

Working Hours: Monday to Friday, 9:00 AM to 5:00 PM (EET) with flexibility for remote work

ASSUMPTION: The salary range is estimated based on market research and company size. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Neobanks

Company Size: Small to Medium (51-200 employees) - Snappi offers a dynamic, fast-paced environment with opportunities for growth and impact

Founded: 2022 - Snappi is a young, innovative company looking to disrupt the traditional banking sector

Company Description:

• Snappi is Europe’s first neobank based in Greece, licensed by the European Central Bank in June 2024
• Offering innovative and transparent digital banking solutions, Snappi aims to empower financial freedom through technology
• With a launch in Greece planned for 2025 and expansion to 5 more countries by 2028, Snappi is more than a bank—it’s your everyday ally, built to reflect your values and lifestyle

Company Specialties:

• Neobanking
• Digital Financial Services
• Fintech Innovation

Company Website: www.snappibank.com

ASSUMPTION: Snappi's young and innovative nature offers applicants the opportunity to shape the future of banking and have a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers the opportunity to lead marketing efforts and contribute significantly to Snappi's growth and success

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates with cross-functional teams, including Product, Data, and Creative

Work Arrangement: Hybrid - This role offers a blend of remote work and on-site collaboration at Snappi's offices in Athens or Ioannina

Growth Opportunities:

• As Snappi expands, there will be opportunities for career growth within the marketing department or other areas of the business
• Snappi's fast-paced environment offers ample opportunities to learn and develop new skills
• Working closely with cross-functional teams provides exposure to various aspects of the business, fostering a well-rounded understanding of the company

ASSUMPTION: This role offers significant growth potential as Snappi continues to expand and solidify its position in the neobanking sector.

🌍 Location & Work Environment

Office Type: Hybrid - Snappi's offices are located in Athens and Ioannina, with remote work options available

Office Location(s): Krystalli, 7A, Ioannina, Epirus 45 444, GR and Stadiou, 49, Athens, Attica 10559, GR

Geographic Context:

• Greece offers a high quality of life, with a rich cultural heritage, beautiful landscapes, and a Mediterranean climate
• Snappi's offices are located in vibrant cities with easy access to amenities, public transportation, and international airports
• Greece's strategic location in Southeast Europe provides opportunities for travel and exploration within the region

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (EET) with flexibility for remote work

ASSUMPTION: Snappi's hybrid work environment offers a balance between collaboration and flexibility, fostering a productive and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Interview with the hiring manager (CMO) and relevant team members
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Problem-solving and adaptability
• Cultural fit and alignment with Snappi's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing, mobile, and martech experience
• Demonstrate your understanding of Snappi's mission and values in your application materials
• Prepare for the interview by researching Snappi's competition, market position, and unique value proposition

ATS Keywords: Digital Marketing, Mobile Marketing, Martech, Performance Marketing, Attribution Models, Analytics, User Acquisition, Budget Management, Stakeholder Management, Cross-Functional Collaboration

ASSUMPTION: Snappi's interview process is designed to assess candidates' strategic thinking, technical skills, and cultural fit, ensuring the best possible match for the role and the company.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• TikTok Ads Manager
• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Attribution and analytics tools (e.g., AppsFlyer, Adjust)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in digital marketing and martech.

👔 Cultural Fit Considerations

Company Values:

• Trustworthy - Build trust through integrity, transparency, and risk awareness
• Result-Driven - Focus on delivering measurable success through products and services
• Innovative - Seek innovative solutions and leverage cutting-edge technologies
• Continuously Improving - Commit to continuous learning and development
• Caring - Feel responsible towards customers, employees, and the environment

Work Style:

• Collaborative - Snappi values cross-functional collaboration and open communication
• Data-Driven - Decisions are based on data and analytics to optimize performance
• Agile - Snappi operates in a fast-paced, dynamic environment, requiring adaptability and flexibility

Self-Assessment Questions:

• Do you align with Snappi's values, particularly trustworthiness and result-driven approach?
• Are you comfortable working in a fast-paced, agile environment with a strong focus on data and analytics?
• Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: Candidates who align with Snappi's values and work style will be most successful in this role and contribute positively to the company culture.

⚠️ Potential Challenges

• Snappi is a young, growing company, which may present challenges in terms of established processes and resources
• The neobanking sector is competitive and rapidly evolving, requiring adaptability and continuous learning
• Greece's financial market may present unique challenges and opportunities for digital marketing strategies
• Managing a remote team and collaborating with cross-functional stakeholders may require strong communication and project management skills

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a stronger emphasis on mobile marketing, martech, and data-driven strategies
• In the neobanking sector, this role requires a deep understanding of digital financial services and consumer behavior
• Career progression in this role may lead to senior marketing positions within Snappi or other neobanks, as well as opportunities in fintech or digital marketing agencies

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, requiring a strong focus on mobile marketing, martech, and data-driven strategies.

📝 Sample Projects

• Developing and executing a user acquisition campaign across multiple digital channels to drive app installs and sign-ups
• Optimizing landing pages and conversion funnels to improve user engagement and conversion rates
• Collaborating with the product team to define and implement marketing attribution models for Snappi's neobank

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role, focusing on user acquisition, optimization, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does Snappi differentiate itself from traditional banks and other neobanks in the market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Snappi support the professional development and growth of its employees?
• What is the company's expansion plan, and how does this role contribute to that growth?
• How does Snappi approach work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate a candidate's interest in Snappi's mission, values, and long-term success, as well as their commitment to personal and professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing, mobile, and martech experience
• Prepare for the interview by researching Snappi's competition, market position, and unique value proposition
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.