📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: INTECH Process Automation
🔹 Location: Lahore, Punjab, Pakistan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing roadmaps aligned with business growth objectives
- Defining positioning and messaging tailored to ideal customer profiles (ICPs) and buyer personas
- Leading market research and refining go-to-market (GTM) strategies
- Planning and implementing multi-touch campaigns across various channels
- Collaborating with cross-functional teams to create compelling marketing collateral
- Driving product marketing initiatives and ensuring messaging consistency
- Representing the brand at industry events and driving community engagement
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to develop and execute effective marketing strategies that drive business growth.
📋 Key Responsibilities
✅ Define and execute the marketing roadmap aligned with business growth objectives
✅ Develop positioning and messaging tailored to ideal customer profiles (ICPs), buyer personas, and pain points
✅ Lead competitive and market research to refine go-to-market (GTM) strategies
✅ Plan and implement multi-touch campaigns across inbound (SEO, content, email, webinars) and outbound (paid ads, ABM, retargeting) channels
✅ Build and optimize the lead nurturing funnel using marketing automation platforms
✅ Collaborate with product and sales teams to create compelling collateral: case studies, whitepapers, blogs, videos, and landing pages
✅ Drive product marketing initiatives such as feature launches, battle cards, competitor comparisons, and sales enablement assets
✅ Ensure messaging consistency across channels and assets
✅ Run performance marketing campaigns (Google Ads, LinkedIn, etc.) with a focus on CAC and ROI
✅ Manage the website and optimize for SEO, conversion rate, and user experience
✅ Track campaign KPIs and report on marketing ROI, pipeline influence, and customer acquisition cost (CAC)
✅ Strengthen brand positioning in the market through thought leadership, press outreach, and social media engagement
✅ Drive community engagement through forums, newsletters, and customer marketing
✅ Represent the brand at industry events, webinars, and trade shows
ASSUMPTION: This role requires a hands-on approach to marketing campaigns, with a focus on data-driven decision-making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's in engineering with a master's in marketing (preferred)
Experience: 4-8 years of experience in B2B SaaS marketing, preferably in a startup or growth-stage environment
Required Skills:
- Proven track record of running successful marketing campaigns that drive revenue
- Strong understanding of digital marketing, demand gen, and content strategy
- Hands-on experience with tools like HubSpot, Google Analytics, SEMrush, LinkedIn Ads
- Exceptional verbal and written communication skills
- Data-driven mindset with strong analytical abilities
- Self-starter with the ability to operate in a fast-paced, ambiguous environment
Preferred Skills:
- Experience in the Oil & Gas, Petrochemicals, Utilities, or Manufacturing industries
- Fluency in additional languages (e.g., Arabic, Urdu)
ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and a proven track record of driving revenue growth are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: INR 15-25 lakhs per annum (estimated based on industry standards for a Digital Marketing Lead role in Lahore, Pakistan, with 4-8 years of experience)
Benefits:
- Global Exposure: Opportunities to work on international projects and collaborate with global teams
- Competitive Compensation: A salary package that recognizes your expertise and contributions
- Annual Bonus: Performance-driven rewards based on your gross pay to celebrate your achievements and contributions
- In-House Lunch: Delicious meals provided during work hours to keep you fueled and focused
- Health Insurance: OPD coverage for you and your parents, plus IPD coverage for you and your dependents
- Learning Opportunities: Access to training programs, workshops, and certifications to enhance your skills
- Work-Life Balance: Paid time off, including annual leave and holidays
- Inclusive Environment: A workplace that celebrates diversity and fosters collaboration
Working Hours: Full-time (40 hours per week) with flexible work arrangements based on project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Automation & Digitalization Technology
Company Size: Medium (501-1,000 employees) - INTECH offers a structured environment with opportunities for growth and collaboration
Founded: 1992 - INTECH has nearly three decades of experience in the industry, providing stability and expertise
Company Description:
- INTECH is a globally renowned industrial automation & digitalization technology company
- For nearly 30 years, INTECH has helped major oil & gas companies resolve their most pressing issues of instrumentation, control, and electrical automation
- INTECH's diverse automation solution portfolio, technical skills, knowledge, and expertise on equipment from all major OEMs, and its asset-application-specific approach to solution design differentiate it from typical system integrators
- INTECH is focused on building expertise on Industrial IoT and related digitalization solutions, shifting from a project-based solution provider to a partnership-based solution provider
Company Specialties:
- Industrial Automation
- Control System Solutions
- Oil & Gas, Petrochemicals, Energy, and Manufacturing
- Process Automation
- Integrated Control and Safety Solutions
- OT Cybersecurity
- Industrial Cybersecurity
- Digital Transformation
- Chemicals & Processes
- Electrical Buildings
- Wellsite Automation and Skid Packages
Company Website: www.intechww.com
ASSUMPTION: INTECH's extensive industry experience and diverse specialties provide a strong foundation for growth and innovation in the Digital Marketing Lead role.
📊 Role Analysis
Career Level: Mid-level to Senior - This role offers opportunities for career growth and leadership within the marketing team
Reporting Structure: The Digital Marketing Lead will report directly to the Marketing Director and collaborate with cross-functional teams, including Product and Sales
Work Arrangement: On-site with flexible work arrangements based on project needs
Growth Opportunities:
- Expanding the marketing team and mentoring junior team members
- Taking on additional responsibilities, such as team leadership or management, as the company grows
- Gaining exposure to international projects and global teams, leading to potential opportunities for overseas assignments
ASSUMPTION: The Digital Marketing Lead role offers significant growth opportunities within INTECH's expanding marketing team and global organization.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative and inclusive work environment
Office Location(s): Lahore, Punjab, Pakistan
Geographic Context:
- Lahore is the second-largest city in Pakistan and serves as a major commercial and cultural hub
- The city offers a mix of traditional and modern amenities, with a rich history and vibrant arts scene
- Lahore's strategic location provides easy access to major transportation networks and international airports
Work Schedule: Full-time (40 hours per week) with flexible work arrangements based on project needs
ASSUMPTION: Lahore's vibrant culture and strategic location provide an ideal backdrop for the Digital Marketing Lead role, offering a mix of traditional and modern influences to draw inspiration from.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Technical assessment or case study presentation
- In-depth interviews with the Marketing Director and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and reporting
- Collaboration and communication skills
- Cultural fit and alignment with INTECH's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Demonstrate your understanding of INTECH's business and the Digital Marketing Lead role by providing specific examples of how your skills and experience align with the job requirements
- Prepare a portfolio or case study showcasing your marketing campaigns and their impact on business growth
ATS Keywords: Digital Marketing, B2B SaaS Marketing, Market Research, Lead Generation, SEO, Content Strategy, Email Marketing, Paid Ads, Marketing Automation, Analytics, Communication Skills, Self-Starter, Community Engagement, Performance Marketing, Brand Positioning, Collaboration
ASSUMPTION: INTECH's hiring process is designed to assess candidates' skills and potential in a fair and inclusive manner, with a focus on finding the best fit for the Digital Marketing Lead role.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- SEMrush
- LinkedIn Ads
- Marketo or other marketing automation platforms
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in the Digital Marketing Lead role, as they are integral to executing marketing campaigns and driving business growth.
👔 Cultural Fit Considerations
Company Values:
- Innovation: INTECH fosters a culture of continuous learning and improvement
- Collaboration: INTECH encourages teamwork and cross-functional collaboration to drive success
- Integrity: INTECH upholds the highest ethical standards in all its operations
- Customer Focus: INTECH prioritizes customer needs and strives to exceed expectations
- Excellence: INTECH is committed to delivering high-quality solutions and services
Work Style:
- Fast-paced and dynamic, with a focus on driving business growth through effective marketing strategies
- Collaborative and inclusive, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on continuous optimization and improvement
Self-Assessment Questions:
- How do you align with INTECH's values, particularly in the context of the Digital Marketing Lead role?
- How comfortable are you working in a fast-paced, dynamic environment with a strong focus on collaboration and data-driven decision-making?
- How do you approach continuous learning and improvement in your marketing strategies and campaigns?
ASSUMPTION: INTECH's values and work style provide a strong foundation for growth and success in the Digital Marketing Lead role, with a focus on innovation, collaboration, and customer focus.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and prioritization
- Working with cross-functional teams, requiring effective communication and collaboration skills
- Keeping up with industry trends and best practices, requiring continuous learning and adaptation
- Balancing strategic planning with day-to-day tactical execution, requiring strong time management and multitasking skills
ASSUMPTION: These challenges are inherent to the Digital Marketing Lead role and can be overcome with strong organizational skills, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Lead roles, this position offers a unique opportunity to work in the industrial automation and digitalization technology sector, with a focus on Oil & Gas, Petrochemicals, Utilities, and Manufacturing industries
- INTECH's global presence and commitment to innovation provide a strong platform for growth and career development
- This role offers a competitive salary and benefits package, with opportunities for annual bonuses and performance-driven rewards
ASSUMPTION: The Digital Marketing Lead role at INTECH offers a unique combination of industry exposure, global presence, and competitive compensation, setting it apart from similar roles in the market.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the Oil & Gas industry, including market research, competitive analysis, and multi-channel campaign planning
- Creating and optimizing a lead nurturing funnel for the Utilities industry, using marketing automation tools to improve conversion rates and drive revenue growth
- Collaborating with the product team to create compelling marketing collateral for the Manufacturing industry, including case studies, whitepapers, and product sheets
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Digital Marketing Lead at INTECH, with a focus on driving business growth through effective marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within it?
- How does INTECH support the professional development and growth of its marketing team members?
- What are the key priorities for the Digital Marketing Lead role in the first 90 days?
- How does INTECH measure the success of its marketing campaigns, and what are the key KPIs for this role?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions during the interview process will help applicants better understand the Digital Marketing Lead role, the marketing team's dynamics, and INTECH's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on B2B SaaS marketing and digital marketing strategies
- Prepare a portfolio or case study showcasing your marketing campaigns and their impact on business growth, with a focus on driving revenue and ROI
- Follow up with the INTECH Talent Acquisition team one week after submission to inquire about your application status
- If invited for an interview, be prepared to discuss your marketing strategies, campaign planning, and data analysis skills, as well as your cultural fit with INTECH's values and work style
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
