📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: Lalamove
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition growth in the Dubai market through online advertising
- Optimizing PPC campaigns to meet KPIs within budget constraints
- Leveraging data to make informed decisions and create effective marketing campaigns
- Collaborating with cross-functional teams to ensure marketing efforts align with business objectives
ASSUMPTION: This role requires a strong focus on performance marketing and data-driven decision making to drive user acquisition growth in the competitive Dubai market.
📋 Key Responsibilities
✅ Drive user acquisition growth for the Dubai market through online advertising
✅ Optimize PPC campaigns (Google Ads, Facebook Ads, etc.) to meet KPIs within budget constraints
✅ Analyze and utilize data from various tools and platforms to make informed decisions and create effective marketing campaigns
✅ Conduct A/B testing to improve targeting, strategies, and creatives
✅ Collaborate with cross-functional teams to ensure marketing efforts align with business objectives
✅ Perform other duties as assigned by management
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while also collaborating effectively with teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 3 years of experience in digital marketing for e-commerce or tech industry
Required Skills:
- Proven experience in performance marketing, with a focus on PPC campaigns (Google Ads, Facebook Ads, etc.)
- Strong data analysis skills and ability to make data-driven decisions
- Experience in SEO optimization, keyword analysis, conversion optimization, and content marketing
- Familiarity with digital marketing funnels and advanced setup functionality with paid ads for performance ad platforms
- Excellent analytical and critical thinking skills
- Strong communication and collaboration skills
Preferred Skills:
- Experience in remarketing/retargeting ads
- Fluency in Arabic (in addition to English)
- Experience working in the Middle East or with Middle Eastern markets
ASSUMPTION: While not explicitly stated, experience in the Middle East or with Middle Eastern markets may be beneficial for understanding local consumer behavior and cultural nuances.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Lead role in Dubai, the estimated salary range is AED 25,000 - 40,000 per month (USD 6,800 - 10,800 per year).
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Employee discounts on Lalamove services
Working Hours: Full-time position with standard working hours (9:00 AM - 6:00 PM, Sunday - Thursday). Overtime may be required as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lalamove operates in the on-demand delivery and logistics industry, using technology to connect users and drivers for fast and reliable delivery services.
Company Size: Lalamove is a mid-sized company with 1,001-5,000 employees globally, providing a structured yet agile work environment.
Founded: Lalamove was founded in 2013 in Hong Kong and has since expanded to 12 markets across Asia and Latin America.
Company Description:
- Lalamove is an on-demand delivery technology company, empowering users around the world to make delivery fast and reliable.
- The company operates a vast array of vehicles to suit each market, including lorries, vans, cars, and two-wheel vehicles for deliveries of almost anything of any size.
- Lalamove seamlessly connects users and drivers through dedicated mobile and web apps.
Company Specialties:
- Mobile App Development
- Internet and Technology
- Transport and Logistics
Company Website: https://www.lalamove.com
ASSUMPTION: Lalamove's expansion into the Dubai market presents an exciting opportunity for the right candidate to make a significant impact on the company's growth in the region.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Digital Marketing Lead will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales, Product, and Operations.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work as agreed upon with the manager.
Growth Opportunities:
- Potential career progression to a regional or global marketing role as Lalamove continues to expand
- Opportunities to gain experience in managing marketing campaigns for new markets and product offerings
- Chance to work with and learn from experienced marketing professionals in a dynamic and fast-paced environment
ASSUMPTION: As Lalamove is a growing company, there may be opportunities for the right candidate to take on additional responsibilities and grow within the organization.
🌍 Location & Work Environment
Office Type: Lalamove's Dubai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 72, Tat Chee Avenue, Unit 403, 4/F, Innocentre, Kowloon Tong, Kowloon, HK (Note: The Dubai office location is not specified in the provided data)
Geographic Context:
- Dubai is a major global hub for business, tourism, and logistics, providing ample opportunities for market growth and expansion.
- The United Arab Emirates has a diverse and multicultural population, with a strong focus on technology and innovation.
- Dubai's strategic location and infrastructure make it an ideal base for regional operations.
Work Schedule: Standard working hours are from Sunday to Thursday, 9:00 AM to 6:00 PM, with the possibility of occasional overtime as needed.
ASSUMPTION: The Dubai office location may be subject to change as Lalamove continues to establish its presence in the market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the Marketing Manager
- Second-round interview with the Regional Marketing Director
- Final decision and offer
Key Assessment Areas:
- Digital marketing expertise and experience
- Data analysis and interpretation skills
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Cultural fit and alignment with Lalamove's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the Middle East market and local consumer behavior
- Demonstrate your ability to analyze data and make data-driven decisions
- Prepare examples of successful marketing campaigns you've managed in the past
ATS Keywords: Digital Marketing, Performance Marketing, PPC, Google Ads, Facebook Ads, Data Analysis, SEO, Conversion Optimization, Middle East Market, Dubai
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs at the time of application.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Google Analytics
- Google Search Console
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's expertise and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Passionate
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Lalamove values candidates who are passionate, innovative, and customer-focused, with a strong ability to work collaboratively in a fast-paced environment.
⚠️ Potential Challenges
- Competitive market for user acquisition in the Dubai region
- Rapidly changing digital marketing landscape, requiring continuous learning and adaptation
- Managing multiple marketing channels and campaigns simultaneously
- Collaborating effectively with cross-functional teams in a fast-paced environment
ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their digital marketing expertise, data analysis skills, and strong collaboration abilities.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Lead roles in the region, this position offers the opportunity to work for a growing, innovative company with a strong focus on technology and customer experience
- The Middle East market presents unique cultural and linguistic challenges, requiring candidates with relevant experience and understanding of local consumer behavior
- Career progression opportunities may be more limited in smaller companies, but Lalamove's rapid growth and expansion present exciting prospects for the right candidate
ASSUMPTION: This role may be more suited to candidates with experience in the Middle East market or a strong interest in learning about local consumer behavior and cultural nuances.
📝 Sample Projects
- Developing and executing a targeted PPC campaign to drive user acquisition in the Dubai market
- Conducting a comprehensive SEO audit and implementing optimization strategies to improve organic search rankings
- Analyzing user data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the Dubai market?
- What are the main challenges facing the marketing team in the Dubai market, and how can this role help address them?
- How does Lalamove support the professional development and growth of its employees?
- What is the expected work-life balance for this role, and how does Lalamove support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.lever.co/lalamove/33636f1a-5149-4521-81a6-5ad50d3d6dd8
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've managed in the past
- Be ready to discuss your approach to data analysis and decision-making during the interview
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
