Digital Marketing Lead

📌 Core Information

🔹 Job Title: Digital Marketing Lead

🔹 Company: McMillan Shakespeare Group (MMS)

🔹 Location: Melbourne Central Towers - Level 19, Melbourne

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving digital marketing strategy and campaign execution for Oly (Novated Car Leasing Direct to Consumer)
• Managing campaign project plans, email sends, and organic social content
• Writing and maintaining engaging, brand-aligned content for website and emails
• Tracking and reporting campaign performance using tools like Adobe Analytics
• Collaborating with internal teams and creative partners to deliver campaigns smoothly
• Optimizing conversion rates through CRO activities and tests
• Championing the Oly brand and supporting organic social content

ASSUMPTION: This role requires a proactive, data-driven marketer with a strong background in B2C digital marketing and campaign management. Familiarity with financial services or highly regulated industries is beneficial but not essential.

📋 Key Responsibilities

✅ Develop and manage campaign project plans, ensuring timely execution

✅ Write and maintain accurate, engaging, and brand-aligned website and email content

✅ Use tools like Adobe Analytics to track results and share actionable insights

✅ Oversee legal approvals and coordinate with internal teams and creative partners

✅ Implement CRO activities and tests to drive lead generation and customer engagement

✅ Champion the Oly brand and support organic social content

✅ Update key stakeholders throughout the planning and delivery process

ASSUMPTION: This role requires strong project management, communication, and data interpretation skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with various teams.

🎯 Required Qualifications

Education: Relevant qualifications in marketing, communications, digital media, or equivalent education and/or experience is desirable

Experience: 5+ years' experience in digital marketing or campaign management, with a proven track record delivering multi-channel B2C campaigns

Required Skills:

• Proven experience in digital marketing or campaign management
• Skilled in web content management, ideally with experience using Adobe Experience Manager (AEM)
• Comfortable using Adobe Analytics, email platforms, and basic CRO tools
• Able to interpret data and translate insights into practical improvements

Preferred Skills:

• Background in financial services or other highly regulated industries
• Experience with Adobe Analytics and email platforms

ASSUMPTION: Candidates with a strong background in digital marketing and campaign management, along with relevant qualifications, will be well-suited for this role. Experience in financial services or highly regulated industries is a plus but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Lead role in Melbourne, the estimated salary range is AUD 120,000 - 150,000 per annum. This range takes into account the candidate's experience level and the company's size.

Benefits:

• Novated leasing benefits and discounts
• 12 weeks paid parental leave and access to the Parents Portal
• Comprehensive learning and development opportunities
• Sonder digital wellbeing platform and annual flu vaccinations
• Default Income Protection Insurance
• Exempt Employee Share Plan

Working Hours: Full-time, 40 hours per week. This role may require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. MMS operates in the employee benefits, fleet management, and disability support sectors.

Company Size: 1,001-5,000 employees. As a mid-sized company, MMS offers a balance between structured processes and agile decision-making.

Founded: 1988. MMS has grown from a small family business to an ASX-listed house of brands, employing around 1,300 people in Australia and New Zealand.

Company Description:

• MMS offers tailored solutions to clients and customers across its eight brands in Australia and New Zealand
• The company aims to simplify complexities and turn challenges into opportunities, enhancing financial wellbeing and empowering aspirations
• MMS is committed to making a difference to people's lives and fostering an inclusive work environment

Company Specialties:

• Novated leasing
• Salary packaging
• Asset finance
• Fleet management
• Employee Benefits
• and Plan Management

Company Website: www.mmsg.com.au

ASSUMPTION: MMS is a well-established company with a strong presence in the financial services industry. Its diverse range of services and commitment to making a difference to people's lives make it an attractive employer for socially-conscious professionals.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for career growth and development within the marketing department and the broader organization.

Reporting Structure: The Digital Marketing Lead reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product, and creative.

Work Arrangement: Hybrid. This role requires a combination of on-site work at the Melbourne office and remote work, with flexibility to balance work and personal life.

Growth Opportunities:

• Progression to a senior marketing role within the organization
• Expanding skills and expertise in digital marketing and campaign management
• Gaining experience in a dynamic, fast-paced environment with a strong focus on data-driven decision-making

ASSUMPTION: This role offers excellent opportunities for career growth and development within the marketing department and the broader organization. The ideal candidate will be proactive, data-driven, and eager to learn and grow in their role.

🌍 Location & Work Environment

Office Type: Modern, high-rise office located in the Melbourne Central Business District (CBD).

Office Location(s): Melbourne Central Towers - Level 19, 360 Elizabeth Street, Melbourne, Victoria 3000

Geographic Context:

• Melbourne is the capital city of Victoria and the second-most populous city in Australia
• The CBD offers a vibrant, multicultural atmosphere with numerous amenities, including restaurants, cafes, and shopping centers
• Melbourne is known for its four distinct seasons, with mild winters and warm summers

Work Schedule: Full-time, 40 hours per week, with flexibility for occasional overtime or remote work.

ASSUMPTION: The Melbourne CBD office provides a modern, collaborative work environment with easy access to public transportation and amenities. The ideal candidate will be comfortable working in an urban setting and enjoy the benefits of city living.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• Face-to-face or video interview with the hiring manager and/or team members
• Final interview with the Marketing Manager or another senior leader
• Background checks and reference checks (if applicable)

Key Assessment Areas:

• Digital marketing and campaign management skills
• Data interpretation and analysis
• Project management and organizational skills
• Communication and collaboration skills
• Cultural fit and alignment with MMS values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing and campaign management experience
• Include specific examples of successful campaigns and their outcomes
• Demonstrate your ability to interpret data and translate insights into actionable recommendations
• Showcase your strong communication and collaboration skills, as well as your cultural fit with MMS values

ATS Keywords: Digital Marketing, Campaign Management, Adobe Analytics, Adobe Experience Manager, Email Marketing, CRO, Brand Support, Stakeholder Engagement, Data Interpretation, Cross-Channel Marketing, Storytelling

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing and campaign management skills, data interpretation, and cultural fit. Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM)
• Adobe Analytics
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Basic CRO tools (e.g., Optimizely, VWO)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, or be willing to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Everyone Matters - We care because people matter
• Collaborate - We collaborate because the greatest achievements are made together
• Create - We continuously create because some of the best innovations have yet to be imagined

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with MMS's values of caring, collaborating, and creating?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on data-driven decision-making?
• Do you thrive in a collaborative, team-focused work environment?

ASSUMPTION: The ideal candidate will be strongly aligned with MMS's values and work style, demonstrating a commitment to caring, collaborating, and creating in their daily work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a highly regulated industry with strict compliance requirements
• Adapting to changes in marketing strategies and priorities
• Balancing on-site and remote work responsibilities

ASSUMPTION: The ideal candidate will be able to manage multiple priorities effectively, adapt to changes, and thrive in a hybrid work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on digital marketing and campaign management for a direct-to-consumer product
• Industry-specific context: The financial services sector requires a strong understanding of compliance and regulatory requirements
• Career path comparison: This role offers opportunities for career growth and development within the marketing department and the broader organization

ASSUMPTION: Applicants should consider the unique aspects of this role, such as its focus on digital marketing and campaign management for a direct-to-consumer product, and its industry-specific context within the financial services sector.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new product or service
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with cross-functional teams to create engaging, brand-aligned content for website and email marketing

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute digital marketing campaigns, analyze performance data, and collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit within that framework?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its digital marketing campaigns, and what KPIs are most important?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company's approach to digital marketing and campaign management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the MMS Careers portal
• Tailor your resume and cover letter to highlight your relevant digital marketing and campaign management experience
• Prepare examples of successful campaigns and their outcomes to discuss during the interview
• Demonstrate your ability to interpret data and translate insights into actionable recommendations
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.