📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: BlueScope
🔹 Location: Northgate, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the digital marketing strategy for BlueScope's Distribution business
- Ensuring a strong market digital presence and delivering high-quality customer communication
- Collaborating with a supportive, experienced, and diverse team
- Access to health and wellbeing initiatives, including Fitness Passport and Employee Assistance Program (EAP)
ASSUMPTION: This role requires a proactive, self-driven individual with consumer or business-to-business marketing experience, who enjoys working collaboratively within a team.
📋 Key Responsibilities
✅ Develop and execute comprehensive social media content in line with the strategic growth plan
✅ Create compelling content that conveys the Distribution's value proposition
✅ Plan, execute targeted email marketing campaigns to nurture leads and promote key initiatives
✅ Monitor and analyze KPIs to evaluate the effectiveness of communication initiatives
✅ Develop and implement SEO strategies to improve organic search rankings, drive qualified traffic, and enhance website visibility
✅ Design, implement, and optimize automated marketing workflows and lead-nurturing campaigns using CRM/marketing automation platforms to boost engagement and conversion rates
ASSUMPTION: The successful candidate will have a strong understanding of digital marketing channels and a proven track record in driving results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Experience: 2-5 years of experience in consumer or business-to-business marketing
Required Skills:
- Proficiency in social media management tools and content management systems
- High level of organizational skills, attention to detail, with a customer focus and commercial mindset
- Process-oriented, with the initiative to optimize and create efficiencies
- Excellent stakeholder management skills with confident communication, managing internal stakeholders and external agencies
Preferred Skills:
- Experience with CRM/marketing automation platforms
- Familiarity with SEO best practices
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their digital marketing skills will be highly sought after.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$100,000 per annum (based on industry standards for a Digital Marketing Lead role in Queensland, Australia)
Benefits:
- Free on-site parking
- Health and wellbeing initiatives, including Fitness Passport
- Employee Assistance Program (EAP)
Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for working from home occasionally)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Building Materials
Company Size: 10,001+ employees
Founded: 1928
Company Description:
- BlueScope is an Australian-born global success story, spanning 15 countries with over 16,500 employees
- Leaders and innovators in transforming steel into smart products and solutions that support society, today and in the future
- Proud of brands like COLORBOND® steel that inspire and protect everything from hospitals to bridges and stadiums
Company Specialties:
- Steel products and solutions for building and construction markets
- Sustainable development and circular economy principles
- Long-term growth and transformation
Company Website: www.bluescope.com
ASSUMPTION: BlueScope is committed to fostering an inclusive environment where every employee feels respected and valued, and welcomes people of all backgrounds, skills, experiences, and perspectives.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the National Marketing Manager
Work Arrangement: On-site, with occasional flexibility for working from home
Growth Opportunities:
- Learning and development opportunities to build skills specific to the role and aspirations
- Innovative solutions and problem-solving to create better, smarter ways to solve problems
- Connection and care, with a positive, inclusive work environment where the team looks out for each other's safety and wellbeing
- Delivering work that matters, with every action contributing to strengthening communities for the future
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with occasional flexibility for working from home
Office Location(s): Northgate, Queensland, Australia
Geographic Context:
- Northgate is a suburb of Brisbane, Queensland, Australia
- BlueScope's Northgate office is located at 76 Lysaght St, Brisbane, QLD 4110, AU
- The office is close to public transportation and offers free on-site parking
Work Schedule: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for working from home occasionally)
ASSUMPTION: The work environment at BlueScope's Northgate office is collaborative, supportive, and experienced, with a diverse team where ideas and contributions are valued and encouraged.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the National Marketing Manager and/or other team members
- Background check and reference check (if required)
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and analytical skills
- Communication and stakeholder management skills
- Cultural fit and alignment with BlueScope's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past digital marketing campaigns and their results
- Research BlueScope's company culture and values to demonstrate your alignment with the organization
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Email Marketing, Analytics, SEO, Marketing Automation, Stakeholder Management
ASSUMPTION: BlueScope uses an Applicant Tracking System (ATS) to filter and rank job applications based on relevant keywords and phrases. Including these keywords in your resume and cover letter can improve your chances of being shortlisted for an interview.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Content management systems (e.g., WordPress, Drupal, Joomla)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- CRM/marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: The successful candidate will have experience with relevant digital marketing tools and technologies, and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Proactive and self-driven
- Customer-focused and commercially minded
- Process-oriented and efficient
Self-Assessment Questions:
- Do I have a proactive attitude and enjoy working collaboratively within a team?
- Am I comfortable managing internal stakeholders and external agencies?
- Do I have a strong understanding of digital marketing channels and a proven track record in driving results?
ASSUMPTION: BlueScope values a strong cultural fit and looks for candidates who align with their company values and work style.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Working with tight deadlines and competing priorities
- Adapting to changes in the digital marketing landscape and best practices
- Collaborating with internal stakeholders and external agencies to deliver results
ASSUMPTION: The successful candidate will be able to manage these challenges effectively and contribute to BlueScope's ongoing success.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Specialist role, but with a focus on leading the digital marketing strategy for BlueScope's Distribution business
- Industry-specific context: The role is specific to the building materials industry and requires an understanding of BlueScope's products and services
- Career path comparison: This role offers opportunities for professional growth and development within the company, with potential career progression to a Senior Digital Marketing Manager or Marketing Director role
ASSUMPTION: This role is unique to BlueScope and offers a challenging and rewarding opportunity for a digital marketing professional.
📝 Sample Projects
- Developing and executing a comprehensive social media content strategy for BlueScope's Distribution business
- Creating and implementing an email marketing campaign to promote a new product launch
- Optimizing BlueScope's website for search engines to improve organic search rankings and drive qualified traffic
ASSUMPTION: These sample projects are indicative of the types of tasks and responsibilities the Digital Marketing Lead will be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does BlueScope support the professional development and growth of its employees?
- What are the biggest challenges facing the Distribution business, and how can this role contribute to addressing them?
- What is the work-life balance like for this role, and how does BlueScope support its employees' wellbeing?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to BlueScope's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through www.bluescope.com/auscareers
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your past digital marketing campaigns and their results
- Research BlueScope's company culture and values to demonstrate your alignment with the organization
- Follow up with BlueScope's HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
