📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: Trickle Up
🔹 Location: Bahria Town, Rawalpindi, Pakistan
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B digital marketing strategies with a focus on LinkedIn
- Building and growing a professional network to drive brand awareness and generate qualified leads
- Creating persuasive, data-informed content tailored to the target audience
- Collaborating with cross-functional teams to ensure accurate and compelling messaging
- Monitoring performance and continuously optimizing content strategy
ASSUMPTION: This role requires a strong background in B2B digital marketing, with a focus on LinkedIn strategy and content creation. The ideal candidate will have experience working with cross-functional teams and be comfortable analyzing data to inform marketing decisions.
📋 Key Responsibilities
✅ Lead and execute B2B digital marketing strategy with a strong emphasis on LinkedIn
✅ Build and grow a professional network to drive brand awareness and generate qualified leads
✅ Create persuasive, data-informed content and captions tailored to the target audience
✅ Translate complex environmental and scientific concepts into engaging, accessible marketing material
✅ Collaborate closely with product and research teams to ensure messaging is accurate and compelling
✅ Monitor performance, report on key marketing metrics, and continuously optimize content strategy
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience in B2B digital marketing, with a strong focus on LinkedIn strategy and content (2-5 years)
Required Skills:
- Excellent writing skills, with the ability to craft clear and persuasive messaging
- Comfortable analyzing data to inform marketing decisions and improve performance
- Experience working cross-functionally with product, research, or technical teams
- Excellent communication, organization, and project management skills
Preferred Skills:
- Familiarity or knowledge in sustainability, climate, or environmental sciences
ASSUMPTION: The required qualifications listed above are based on the provided job description. However, the qualifications may be subject to change or additional requirements may be added based on the company's needs.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not provided. However, based on industry standards for a Digital Marketing Lead with 2-5 years of experience in Pakistan, the estimated salary range is PKR 150,000 - 250,000 per month.
Benefits:
- Competitive salary + performance-based bonuses
- Paid annual and sick leave
- 5-day work week (weekends off)
- Professional development opportunities
- Collaborative, growth-focused work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided above is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the provided job description and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Trickle Up is a startup developing innovative carbon emissions measurement technology, operating in the sustainability and climate tech industry.
Company Size: As a startup, Trickle Up has a small, agile team, allowing for close collaboration and rapid decision-making.
Founded: The founding date of Trickle Up is not provided in the given data.
Company Description:
- Trickle Up is an ambitious startup focused on developing innovative carbon emissions measurement technology
- The company aims to drive growth through strategic digital marketing efforts
- Trickle Up values collaboration, growth, and a strong focus on sustainability
Company Specialties:
- Carbon emissions measurement technology
- Innovative sustainability solutions
- Data-driven digital marketing strategies
Company Website: trickleup.org
ASSUMPTION: Trickle Up is a startup focused on developing innovative carbon emissions measurement technology. The company values collaboration, growth, and a strong focus on sustainability.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The Digital Marketing Lead will report directly to the CEO or a senior marketing manager, depending on the company's organizational structure.
Work Arrangement: On-site, full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)
Growth Opportunities:
- As a startup, Trickle Up offers opportunities for professional growth and advancement as the company expands
- The Digital Marketing Lead may have the opportunity to shape the company's marketing strategy and grow with the team
- Potential career paths could include senior marketing roles, management positions, or specialized marketing roles as the company evolves
ASSUMPTION: The career level, reporting structure, and work arrangement are based on the provided job description and industry standards for similar roles. Growth opportunities may vary depending on the company's future expansion and the candidate's performance.
🌍 Location & Work Environment
Office Type: On-site office located in Bahria Town, Rawalpindi, Pakistan
Office Location(s): Bahria Town, Rawalpindi, Pakistan
Geographic Context:
- Bahria Town is a planned community in Rawalpindi, Pakistan, known for its modern infrastructure and residential developments
- The office location is convenient for residents of Rawalpindi and nearby areas
- The region experiences a humid subtropical climate, with hot summers and mild winters
Work Schedule: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with the possibility of flexible working arrangements based on the company's policies and the employee's performance
ASSUMPTION: The office type, location, and work schedule are based on the provided job description. The geographic context is provided to give applicants a better understanding of the work environment and the location's climate.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interviews with the hiring manager and other team members to discuss the candidate's experience, skills, and fit for the role
- Background checks and reference checks for the final candidate
Key Assessment Areas:
- Digital marketing skills and experience, with a focus on B2B marketing and LinkedIn strategy
- Writing skills and ability to create persuasive content
- Data analysis skills and comfort with data-informed decision-making
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the company's mission and how your skills can contribute to its success
- Prepare examples of your previous work, such as marketing campaigns or content pieces, to demonstrate your capabilities
- Research the company and the industry to show your enthusiasm and commitment to the role
ATS Keywords: B2B marketing, LinkedIn strategy, content creation, data analysis, cross-functional collaboration, digital marketing, sustainability, climate tech
ASSUMPTION: The typical interview process, key assessment areas, application tips, and ATS keywords are based on industry standards and the provided job description. However, the actual interview process and assessment criteria may vary depending on the company's hiring practices and the specific needs of the role.
🛠️ Tools & Technologies
- LinkedIn (primary platform for B2B marketing)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Data analysis tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed above are based on industry standards and the provided job description. However, the specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Trickle Up values innovative solutions to tackle climate change and sustainability challenges
- Collaboration: The company fosters a collaborative work environment, encouraging team members to work together to achieve common goals
- Growth: Trickle Up is committed to helping its employees grow professionally and personally
Work Style:
- Agile and adaptable: As a startup, Trickle Up requires employees to be flexible and adaptable to changing priorities and demands
- Data-driven: The company values data-informed decision-making and encourages employees to use data to guide their work
- Passionate about sustainability: Trickle Up seeks employees who are genuinely committed to its mission and passionate about making a positive impact on the environment
Self-Assessment Questions:
- Do you have experience working with cross-functional teams, and can you provide examples of successful collaborations?
- How do you approach data analysis, and can you give an example of a time when you used data to inform a marketing decision?
- How do you stay up-to-date with industry trends and best practices in digital marketing?
ASSUMPTION: The company values and work style are based on the provided job description and industry standards for similar roles. Self-assessment questions are designed to help applicants evaluate their fit for the role and the company's culture.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment may require adaptability and the ability to manage multiple priorities
- As the sole marketing lead, the successful candidate will be responsible for developing and executing the company's marketing strategy, which may require a significant time commitment and effort
- The role may require occasional travel to attend industry events, conferences, or client meetings
- The company's success depends on its ability to innovate and adapt to changing market conditions, which may present unique challenges and opportunities
ASSUMPTION: The potential challenges listed above are based on industry standards and the provided job description. However, the actual challenges faced by the successful candidate may vary depending on the company's future growth and the specific needs of the role.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a strong emphasis on B2B marketing and LinkedIn strategy
- As a startup, Trickle Up offers a unique opportunity to shape the company's marketing strategy and grow with the team
- Career paths for this role may include senior marketing roles, management positions, or specialized marketing roles as the company expands
ASSUMPTION: The comparison points listed above are based on industry standards and the provided job description. However, the actual comparison may vary depending on the company's future growth and the specific needs of the role.
📝 Sample Projects
- Developing and executing a targeted LinkedIn campaign to generate qualified leads for the company's carbon emissions measurement technology
- Creating a series of blog posts or articles that explain complex environmental and scientific concepts in an accessible and engaging way
- Analyzing the performance of the company's digital marketing efforts and using data to inform future strategy and content creation
ASSUMPTION: The sample projects listed above are based on the provided job description and industry standards for similar roles. However, the actual projects undertaken by the successful candidate may vary depending on the company's future growth and the specific needs of the role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into its overall growth plans?
- How does the company support the professional development of its employees, and what opportunities are available for growth and advancement?
- Can you provide examples of how the company has adapted to changing market conditions or industry trends in the past?
- How does the company measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the company, and the work environment. However, the actual questions asked during the interview may vary depending on the company's hiring practices and the specific needs of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work, such as marketing campaigns or content pieces, to demonstrate your capabilities
- Research the company and the industry to show your enthusiasm and commitment to the role
- Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
