Digital Marketing & Lead Generation Specialist

📌 Core Information

🔹 Job Title: Digital Marketing & Lead Generation Specialist

🔹 Company: Kaizen Softworks

🔹 Location: Montevideo, Uruguay (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (Punta Gorda, Uruguay)

🚀 Job Overview

Key aspects of this role include:

• Prospecting and executing lead generation campaigns through platforms like LinkedIn and email
• Nurturing leads through email marketing and collaborating with the sales team
• Developing and maintaining a content calendar, creating engaging content, and monitoring social media performance
• Working in a hybrid environment, with the possibility of working remotely or from Kaizen's offices in Punta Gorda

ASSUMPTION: This role requires a proactive mindset, strong communication skills, and the ability to work collaboratively in a hybrid environment.

📋 Key Responsibilities

✅ Generate leads through outreach campaigns on platforms like LinkedIn and email, and analyze campaign performance

✅ Nurture leads through email marketing campaigns and collaborate with the sales team to optimize lead transfer processes

✅ Develop and maintain a content calendar, creating engaging content for the blog and social media platforms

✅ Monitor and analyze social media performance to improve strategies continuously

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Marketing Digital, or a related field

Experience: At least 1 year of experience in B2B marketing, preferably in IT

Required Skills:

• Proven experience in lead generation and growth marketing
• Strong English communication skills (C1+)
• Familiarity with digital marketing tools such as HubSpot, Semrush, Google Analytics, LinkedIn, and Instagram
• Ability to work in a hybrid environment and manage time effectively

Preferred Skills:

• Experience in the IT industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the IT industry and fluency in Spanish will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Uruguay is typically between $25,000 - $35,000 USD per year, based on experience and qualifications.

Benefits:

• Private Health Insurance
• PaseLibre
• TuTerapia
• English Classes
• Annual Learning Budget
• Extra Leave Days
• Study Leave
• Bring Your Buddy Referral Program
• Discounts with CUTI

Working Hours: Full-time (40 hours/week) with flexible hours and the possibility of working remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Kaizen Softworks is a software development company specializing in nearshore partnerships, custom software development, and product discovery. They operate in the competitive software development industry, with a focus on delivering value to their clients through trusted partnerships.

Company Size: Kaizen Softworks has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: Kaizen Softworks was founded in 2014, with a mission to provide customized consultancy and development services tailored to their clients' needs.

Company Description:

• Kaizen Softworks is a team of 75+ software experts dedicated to helping businesses grow through trusted nearshore partnerships
• The company offers customized consultancy and development services, including discovery, full-stack development, UX/UI design, QA and testing, DevOps, and project management
• Kaizen Softworks focuses on delivering value early, challenging product roadmaps, and identifying innovative solutions that drive their clients' businesses forward

Company Specialties:

• Product Development
• Custom Software Development
• UX/UI Design
• Staff Augmentation
• Mobile App Development
• Web App Development
• Product Discovery
• App Modernization
• QA Testing

Company Website: https://kzsoftworks.com

ASSUMPTION: Kaizen Softworks' focus on nearshore partnerships and delivering value to clients makes it an attractive option for job seekers looking to work in a collaborative, client-focused environment.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in B2B marketing.

Reporting Structure: The Digital Marketing & Lead Generation Specialist will report directly to the Marketing Manager and collaborate closely with the Sales and Content teams.

Work Arrangement: This role is hybrid, with the possibility of working remotely or from Kaizen's offices in Punta Gorda, Uruguay. The work arrangement offers flexibility and the opportunity to balance remote work with in-person collaboration.

Growth Opportunities:

• As Kaizen Softworks continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a more senior role within the marketing team
• The company's focus on continuous improvement and learning provides opportunities for professional development and skill-building

ASSUMPTION: The hybrid work arrangement and opportunities for growth make this role an attractive option for entry-level marketing professionals looking to develop their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Kaizen Softworks has offices in Punta Gorda, Uruguay, where employees can work on-site or in a hybrid arrangement.

Office Location(s): 1357 Motivos de Proteo, Montevideo, 11400, UY

Geographic Context:

• Montevideo is the capital and largest city of Uruguay, with a population of approximately 1.3 million people
• The city is known for its beaches, cultural attractions, and vibrant nightlife
• Uruguay is a bilingual country, with Spanish and Portuguese widely spoken

Work Schedule: Full-time (40 hours/week) with flexible hours and the possibility of working remotely

ASSUMPTION: The hybrid work arrangement and the opportunity to live and work in Montevideo make this role an attractive option for job seekers looking for a balance between urban living and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical interview with the Marketing Manager
• Final interview with the Marketing and Sales teams

Key Assessment Areas:

• Lead generation and growth marketing strategies
• Content creation and social media management skills
• English communication skills (C1+)
• Cultural fit and alignment with Kaizen Softworks' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in lead generation, content creation, and digital marketing
• Demonstrate your strong English communication skills through clear and concise writing
• Prepare examples of your previous work, such as successful lead generation campaigns or engaging content pieces
• Research Kaizen Softworks' company culture and values to demonstrate your cultural fit

ATS Keywords: Lead Generation, Growth Marketing, Email Marketing, Content Strategy, Social Media, Data Analysis, Collaboration, Proactive Mindset, Time Management, Adaptability, Attention to Detail, Storytelling, Communication, B2B Marketing, Digital Marketing Tools, Research

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their skills and qualifications in the key assessment areas.

🛠️ Tools & Technologies

• HubSpot
• Semrush
• Google Analytics
• LinkedIn
• Instagram

ASSUMPTION: Familiarity with these digital marketing tools is essential for success in this role, and applicants should highlight their experience with these platforms in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Collaboration
• Continuous Improvement

Work Style:

• Proactive and self-motivated
• Strong communication and teamwork skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have strong English communication skills (C1+) and the ability to work effectively in a bilingual environment?
• Are you proactive, self-motivated, and able to manage your time effectively in a hybrid work environment?
• Do you have a collaborative work style and a commitment to continuous improvement?

ASSUMPTION: Applicants should assess their fit with Kaizen Softworks' company values and work style by answering these self-assessment questions honestly and thoughtfully.

⚠️ Potential Challenges

• The hybrid work arrangement may require strong time management and self-motivation skills
• The role may involve working with clients in different time zones, requiring flexibility and adaptability
• The competitive software development industry may present challenges in terms of client acquisition and retention
• The bilingual work environment may present communication challenges, requiring strong English communication skills

ASSUMPTION: Applicants should be aware of these potential challenges and consider how their skills and experiences may help them overcome these obstacles.

📈 Similar Roles Comparison

• Compared to other lead generation roles, this position places a greater emphasis on content creation and social media management
• In the competitive software development industry, Kaizen Softworks' focus on nearshore partnerships and delivering value to clients sets it apart from other companies
• This entry-level role offers opportunities for growth and professional development, similar to other marketing roles in the industry

ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it may fit with their career goals.

📝 Sample Projects

• Developing and executing a successful lead generation campaign through LinkedIn and email
• Creating engaging content for the blog and social media platforms, driving traffic and increasing brand awareness
• Analyzing social media performance and optimizing strategies to improve engagement and reach

ASSUMPTION: Applicants should prepare examples of their previous work that demonstrate their skills and qualifications in these key areas.

❓ Key Questions to Ask During Interview

• How does Kaizen Softworks support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Kaizen Softworks collaborate with its clients to deliver value and drive their businesses forward?
• What are the most challenging aspects of working in a hybrid environment, and how does Kaizen Softworks support its employees in overcoming these challenges?
• How does Kaizen Softworks measure the success of its marketing efforts, and how will this role contribute to those metrics?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their commitment to Kaizen Softworks' success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in lead generation, content creation, and digital marketing
• Prepare examples of your previous work, such as successful lead generation campaigns or engaging content pieces
• Research Kaizen Softworks' company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.