S

Digital Marketing Lead ME

Syngenta Group
Full-time
On-site
Amman, Al β€˜Δ€ΕŸimah, Jordan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Lead ME

πŸ”Ή Company: Syngenta Group

πŸ”Ή Location: Amman, Al β€˜Δ€ΕŸimah, Jordan

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (with approx. 10-15% travel within Middle East)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing strategic digital marketing initiatives to drive customer acquisition, farmer education, and engagement.
  • Leveraging marketing technology to enhance customer experience across multiple channels and touchpoints.
  • Managing and improving online content, considering SEO and Google Analytics.
  • Collaborating with internal and external stakeholders to provide training, develop marketing materials, and communication plans.
  • Analyzing market data and trends to identify new business opportunities.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and customer-centric mindset.

πŸ“‹ Key Responsibilities

βœ… Define and implement effective strategic digital marketing initiatives to drive customer acquisitions, farmer education, and engagement.

βœ… Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

βœ… Design, build, and maintain all relevant social media accounts.

βœ… Create and implement all website, search engine optimization, database marketing, email, social media, and display advertising campaigns.

βœ… Manage and improve online content, considering SEO and Google Analytics.

βœ… Liaison with marketing services and external agencies in relation to content generation and execution.

βœ… Measure and report performance of all marketing channels, including traditional campaign activities and online marketing initiatives.

βœ… Support marketing team, including the definition of new processes/ways of working and fostering mind-set change.

βœ… Collect and analyze market data/trends to identify opportunities for business growth.

βœ… Manage effective collaboration and coordination with both internal and external stakeholders, provide training, develop relevant marketing materials and communication plans.

βœ… Develop digital marketing capabilities across the organization by providing information, educational opportunities, and experiential growth opportunities.

βœ… Develop and support a culture of process excellence, optimization, and simplicity through effective partnering with support functions.

ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple initiatives simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years in digital marketing leadership roles.

Required Skills:

  • Ability to define a longer-term vision and build relationships with cross-functional stakeholders to achieve it.
  • Strong grasp of current digital marketing tools and strategies.
  • Strong analytical skills, with a high degree of comfort with data-driven problem solving.
  • Able to build strong relationships with agencies and business partners.
  • Able to think strategically but also execute end-to-end.
  • Excellent communication and presentation skills.
  • Customer Experience Management, Customer Journey Mapping, and Lead Nurturing experience preferred.
  • Excellent attention to detail.
  • Positive attitude & strong ownership and accountability.
  • Customer-centric mindset, ability to think holistically about E2E experience and spot pain points.
  • Project management skills to deliver initiatives on time and to specification with autonomy.
  • Success working in a cross-functional, fast-paced environment leading complex operational initiatives.
  • Ability to autonomously identify, prioritize, and drive multiple initiatives.
  • Experience managing day-to-day omni-channel operations.
  • Ability to influence multiple stakeholders without direct authority.

Preferred Skills:

  • Fluency in Arabic and English.
  • Experience working in the agriculture or farming industry.

ASSUMPTION: Fluency in Arabic may be beneficial for this role due to the regional focus, but proficiency in English is essential for communication with the global organization.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 250,000 JOD to 350,000 JOD per year, based on industry standards for digital marketing leadership roles in Amman, Jordan. This estimate takes into account the required experience level and the company's size.

Benefits:

  • Health insurance and wellness programs.
  • Retirement savings plans.
  • Employee assistance programs.
  • Learning and development opportunities.
  • Global mobility opportunities.

Working Hours: Full-time position with standard office hours, Monday to Friday. Approx. 10-15% travel within the Middle East may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Syngenta Group operates in the agriculture and farming industry, focusing on crop protection, seeds, and sustainable agriculture.

Company Size: With over 56,000 employees in more than 90 countries, Syngenta Group is a large, global organization with a significant presence in the agriculture sector.

Founded: Syngenta Group was founded in 2000, following the merger of Novartis Agribusiness and Zeneca Agrochemicals.

Company Description:

  • Syngenta Group is a global agriculture technology leader, committed to transforming agriculture into a more sustainable, productive system to benefit society and the planet.
  • The company aims to help feed 10 billion people while reducing emissions and improving biodiversity.
  • Syngenta Group offers a wide range of products and services, including crop protection, seeds, and biotechnology solutions.

Company Specialties:

  • Agribusiness
  • Crop Protection
  • Seeds
  • Farming
  • Biotechnology
  • and Sustainable Agriculture

Company Website: http://www.syngentagroup.com

ASSUMPTION: Syngenta Group's global presence and focus on sustainable agriculture provide ample opportunities for professional growth and development within the organization.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in digital marketing.

Reporting Structure: The Digital Marketing Lead ME will report directly to the Head of Marketing for the Middle East region and will oversee a team of digital marketing specialists.

Work Arrangement: This role is on-site, with an approximate travel requirement of 10-15% within the Middle East.

Growth Opportunities:

  • Potential for regional or global promotions within the marketing department.
  • Opportunities to work on cross-functional projects and gain exposure to other areas of the business.
  • Chance to develop expertise in the agriculture and farming industry and contribute to the company's mission.

ASSUMPTION: The Digital Marketing Lead ME role offers a unique opportunity to apply digital marketing skills in a global, mission-driven organization and contribute to the sustainable development of the agriculture industry.

🌍 Location & Work Environment

Office Type: Syngenta Group's Amman office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): The Amman office is located in the Al β€˜Δ€ΕŸimah region of Jordan.

Geographic Context:

  • Amman is the capital and largest city of Jordan, with a population of over 4 million people.
  • The city is known for its vibrant culture, historical sites, and bustling commercial districts.
  • Amman offers a high quality of life, with excellent educational institutions, healthcare facilities, and recreational opportunities.

Work Schedule: The work schedule for this role is Monday to Friday, with standard office hours. Approximate travel within the Middle East may be required.

ASSUMPTION: Amman provides a dynamic and multicultural work environment, with easy access to regional markets and a strong talent pool.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission and resume screening.
  • Phone or video screening to assess communication skills and cultural fit.
  • In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
  • Final interview or assessment with senior leadership to evaluate fit for the organization and the role.

Key Assessment Areas:

  • Digital marketing expertise and strategic thinking.
  • Analytical skills and data-driven decision making.
  • Communication and presentation skills.
  • Cultural fit and alignment with the company's mission and values.

Application Tips:

  • Tailor your resume and cover letter to highlight your digital marketing experience and skills, with a focus on strategic initiatives and data-driven results.
  • Demonstrate your understanding of the agriculture and farming industry and Syngenta Group's mission in your application materials.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a cross-functional environment.

ATS Keywords: Digital Marketing, Strategic Planning, Customer Acquisition, Customer Experience, SEO, Google Analytics, Project Management, Stakeholder Management, Market Analysis, Business Growth, Agriculture, Farming, Syngenta Group

ASSUMPTION: Syngenta Group's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot, or Pardot)
  • Customer Relationship Management (CRM) software (e.g., Salesforce or Microsoft Dynamics)
  • Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
  • Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs, or Moz)
  • Web analytics tools (e.g., Google Analytics)
  • Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Commitment to sustainability and environmental stewardship
  • Focus on innovation and continuous improvement
  • Collaboration and teamwork across functions and regions
  • Integrity and accountability in all aspects of business

Work Style:

  • Results-driven and performance-oriented
  • Data-driven decision making and continuous learning
  • Adaptable and responsive to change in a dynamic business environment
  • Strong communication and interpersonal skills, with the ability to build and maintain effective relationships with stakeholders

Self-Assessment Questions:

  • How do you align with Syngenta Group's commitment to sustainability and environmental stewardship in your personal and professional life?
  • Describe a time when you had to adapt to a significant change in a project or initiative, and how you ensured its successful completion.
  • How do you approach building and maintaining effective relationships with stakeholders, particularly when working in a cross-functional or matrixed organization?

ASSUMPTION: Syngenta Group's culture values collaboration, innovation, and a strong commitment to sustainability and environmental stewardship.

⚠️ Potential Challenges

  • Managing multiple initiatives simultaneously, with competing priorities and tight deadlines.
  • Working in a matrixed organization with complex stakeholder relationships.
  • Navigating a dynamic and evolving business environment, with changes in market conditions, regulations, and technologies.
  • Adapting to a new cultural and regional context, with unique business practices and customer expectations.

ASSUMPTION: The Digital Marketing Lead ME role presents unique challenges and opportunities for professional growth and development in a global, mission-driven organization.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses specifically on digital marketing initiatives and requires a strong analytical skill set.
  • While the role is based in the Middle East, it offers the opportunity to work with a global organization and contribute to its mission on a regional scale.
  • Career progression in this role may lead to regional or global marketing leadership positions within Syngenta Group.

ASSUMPTION: The Digital Marketing Lead ME role offers a unique blend of regional and global responsibilities, with ample opportunities for professional growth and development.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive digital marketing strategy to drive customer acquisition and engagement in the Middle East region.
  • Conducting a market analysis to identify new business opportunities and trends in the agriculture and farming industry.
  • Managing a team of digital marketing specialists to execute campaigns and optimize performance across multiple channels and touchpoints.

ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the Digital Marketing Lead ME role, highlighting the importance of both strategic thinking and hands-on execution.

❓ Key Questions to Ask During Interview

  • How does this role contribute to Syngenta Group's mission and overall business strategy?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?
  • How does the Digital Marketing Lead ME role collaborate with other marketing functions and regional teams within Syngenta Group?
  • What opportunities exist for professional development and growth within the organization?
  • How does Syngenta Group support work-life balance for its employees, particularly those in regional leadership roles?

ASSUMPTION: These key questions help assess the role's strategic importance, day-to-day responsibilities, and potential for professional growth and development within Syngenta Group.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your digital marketing experience and skills, with a focus on strategic initiatives and data-driven results.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a cross-functional environment.
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.