Digital Marketing Lead - Remote (LATAM ONLY)

📌 Core Information

🔹 Job Title: Digital Marketing Lead - Remote (LATAM ONLY)

🔹 Company: Remote Talent LATAM

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (LATAM ONLY)

🚀 Job Overview

Key aspects of this role include:

• Executing and managing comprehensive marketing campaigns across multiple channels
• Collaborating with internal teams to improve patient and provider experience
• Optimizing marketing efforts for maximum ROI and driving measurable growth
• Working autonomously with significant problem-solving and resourcefulness

ASSUMPTION: This role requires a high level of self-motivation and independence, as well as strong communication skills to collaborate effectively with remote teams.

📋 Key Responsibilities

✅ Plan, execute, and oversee marketing campaigns for new service lines, locations, and strategic initiatives

✅ Manage and optimize patient and provider-facing campaigns within the CRM (GoHighLevel)

✅ Lead and execute paid media campaigns across Meta, Google Ads, and other platforms

✅ Drive lead flow management and funnel reporting

✅ Continuously improve campaign effectiveness through A/B testing

✅ Ensure brand consistency across all touchpoints

✅ Collaborate with SEO and web development teams to align strategy and improve conversion rates

✅ Oversee budget allocation for paid campaigns across various channels

✅ Be a systems-thinker, able to integrate tools, streamline workflows, and self-diagnose issues

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization, requiring a versatile skill set and strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 2 years of direct marketing experience within U.S. markets

Required Skills:

• Expertise in Meta Ads, Google Ads, YouTube Ads, and funnel optimization
• Strong experience in lead tracking and reporting using Google Sheets, GoHighLevel, or similar CRMs
• Exceptional copywriting skills and strong instincts for brand positioning and messaging
• Experience managing campaign budgets across multiple paid media channels
• Ability to connect tools, streamline workflows, and diagnose and solve problems independently
• Capable of operating independently and managing multiple projects

Preferred Skills:

• Experience in healthcare or behavioral health marketing
• Go HighLevel experience is a plus

ASSUMPTION: While specific industry experience is not required, a strong understanding of U.S. markets and consumer behavior is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $2,000 - $2,500 per month (USD)

Benefits:

• Health Insurance
• Flexible Hours
• Professional Growth Opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Latin America. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2017

Company Description:

• Remote Talent LATAM connects top Latin American talent with leading U.S. marketing agencies
• Acts as a trusted partner, bridging the gap between exceptional talent and growing opportunities
• Focuses on guiding businesses and candidates through every step of the hiring process

Company Specialties:

• Remote hiring solutions
• Marketing talent acquisition
• Latin American talent sourcing

Company Website: remotetalentlatam.com

ASSUMPTION: Remote Talent LATAM's small to medium size allows for a more agile and personal approach to hiring, with a strong focus on building relationships with both clients and candidates.

📊 Role Analysis

Career Level: Mid-level marketing professional with potential for growth and leadership

Reporting Structure: This role reports directly to the client, with collaboration and support from Remote Talent LATAM's team

Work Arrangement: Remote work with flexible hours, requiring strong self-motivation and time management skills

Growth Opportunities:

• Potential to build and lead a team as the company expands
• Opportunities for professional development and leadership roles

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibility as the company grows.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Mexico (Remote)

Geographic Context:

• Mexico has a large and growing digital marketing industry, with a strong focus on e-commerce and social media
• The remote work environment allows for greater flexibility and work-life balance
• Mexico's time zone (Central Standard Time) facilitates collaboration with U.S.-based clients and teams

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The remote work environment requires strong communication and time management skills, as well as the ability to work independently with minimal supervision.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with Remote Talent LATAM's team
• Client interview and assessment
• Final decision and offer

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with the client's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of U.S. markets and consumer behavior in your application materials
• Prepare examples of successful marketing campaigns you've managed, including metrics and results
• Be ready to discuss your approach to A/B testing and campaign optimization

ATS Keywords: Digital Marketing, Campaign Management, Meta Ads, Google Ads, YouTube Ads, Funnel Optimization, Lead Tracking, Copywriting, Brand Positioning, Budget Management, CRM Management, A/B Testing, SEO, Web Development, Problem Solving, Workflow Streamlining

ASSUMPTION: The application process may vary depending on the specific client and their hiring preferences. Remote Talent LATAM will provide guidance and support throughout the process.

🛠️ Tools & Technologies

• GoHighLevel (CRM)
• Meta Ads
• Google Ads
• YouTube Ads
• Google Sheets
• SEO and web development tools (specific tools may vary based on client requirements)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's needs and preferences. Remote Talent LATAM will provide training and support as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Accessibility
• Outcomes-focused work

Work Style:

• Independent and self-motivated
• Strong communication and collaboration skills
• Adaptable and resourceful

Self-Assessment Questions:

• Do you thrive in a remote work environment with minimal supervision?
• Are you comfortable working with U.S.-based clients and teams?
• Do you have strong problem-solving skills and the ability to think critically?

ASSUMPTION: A strong cultural fit is essential for success in this role, as the candidate will be working closely with both Remote Talent LATAM's team and the client's team.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Working with a remote team and clients, requiring strong communication and collaboration skills
• Adapting to the unique needs and preferences of each client, requiring flexibility and resourcefulness
• Keeping up with the latest marketing trends and best practices, requiring continuous learning and professional development

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high degree of independence and self-motivation, with minimal supervision
• While the role is focused on digital marketing, a strong understanding of U.S. markets and consumer behavior is essential for success
• This role offers significant growth potential, with opportunities to expand skills and take on more responsibility as the company grows

ASSUMPTION: This role is well-suited for marketing professionals with a strong entrepreneurial spirit and a desire to work independently, with the support of a remote team.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new service line, including paid media, SEO, and content marketing strategies
• Optimizing lead flow management and funnel reporting for a client's CRM, resulting in a 20% increase in conversions
• Conducting A/B testing on messaging, creative, and channel strategies for a client's paid media campaigns, resulting in a 15% increase in ROI

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects and outcomes may vary depending on the client's needs and preferences.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for success in this role?
• How does this role fit into the client's overall marketing strategy?
• What are the most significant challenges facing the client's marketing efforts, and how can this role address them?
• What opportunities are there for professional growth and development in this role?
• How does the client's team collaborate and communicate with remote team members?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the client's needs, and the work environment. The specific questions may vary depending on the candidate's background and the client's preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've managed, including metrics and results
• Be ready to discuss your approach to A/B testing and campaign optimization
• Follow up with Remote Talent LATAM's team within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.