Digital Marketing Leader

📌 Core Information

🔹 Job Title: Digital Marketing Leader

🔹 Company: The Bliss Group

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and client services across digital marketing channels
• Expertise in email marketing, social media, website UX, SEO, and paid media
• New business and growth opportunities through innovative digital strategies
• Team leadership and development, fostering a culture of curiosity and performance
• Hands-on execution and support for junior teammates

ASSUMPTION: This role requires a seasoned digital marketing professional with a strong background in B2B and agency settings, capable of leading multi-channel programs and driving digital excellence across client portfolios.

📋 Key Responsibilities

✅ Own the development and execution of holistic digital marketing strategies for clients across professional services, financial services, healthcare, and Impact sectors

✅ Serve as a senior advisor to clients, offering insights and direction on digital strategy, email strategy, social media strategy, full-funnel marketing, and account-based marketing (ABM)

✅ Lead cross-channel integration across email, organic and paid social, paid media, SEO, and website UX

✅ Partner with account teams to ensure strategies align with broader marketing and business objectives

✅ Oversee planning and performance for digital channels, including email marketing, social media, web UX, SEO, and paid media

✅ Drive the digital narrative in new business pitches and organic growth initiatives

✅ Collaborate with senior leadership on new service offerings and innovation in digital marketing

✅ Mentor, train, and grow digital team members; foster a culture of curiosity, performance, and innovation

✅ Lead internal digital knowledge-sharing and upskilling across the agency

✅ Lead key client deliverables and campaign builds, and support junior teammates during high-volume periods or new client onboarding

ASSUMPTION: This role involves a mix of strategic leadership, client management, channel expertise, new business development, team leadership, and hands-on execution, requiring a versatile and experienced digital marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 8-12+ years of digital marketing experience, with a focus on B2B and agency settings

Required Skills:

• Proven expertise in digital marketing, with a strong background in B2B and agency settings
• Expertise across key digital channels (email, social, paid media, SEO, website UX)
• Excellent communication and presentation skills
• Comfortable in fast-paced environments with evolving priorities
• Experience with marketing automation platforms (HubSpot, Marketo, etc.), Google Analytics, and project management tools (Airtable, Asana, etc.)

Preferred Skills:

• Experience with full-funnel marketing and account-based marketing (ABM)
• Familiarity with LinkedIn and other social media platforms

ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a proven track record in leading multi-channel programs and driving digital excellence for clients.

💰 Compensation & Benefits

Salary Range: $130,000 - $180,000 per year (based on industry standards for a senior digital marketing role in New York)

Benefits:

• Competitive compensation package, including bonus and incentive opportunities
• Robust benefits program, including medical, dental, vision, FSA, HSA, disability, employer-paid life & disability insurance, commuter benefits, college savings plan (529), and employee discounts
• 401k retirement plan with company match
• Generous time off, including flexible PTO days, company holidays, and office closure between Christmas and New Year's
• FlexTime and hybrid work schedule
• Convenient midtown office location
• Great company culture, with a collaborative, friendly, supportive, and high-integrity work environment

Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range is based on industry standards for a senior digital marketing role in New York, with benefits and working hours tailored to the company's full-time salaried employees.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services, with a focus on data-driven marketing communications and a commitment to training and personal career development

Company Size: 51-200 employees, offering opportunities for growth and advancement within the firm

Founded: 1975, with a 50-year history of industry experience and an unwavering commitment to excellence

Company Description:

• Empowering leaders to drive impact across various sectors, including healthcare, finance, technology, business, and professional services, as well as social impact initiatives
• Transforming brands into beacons of influence and impact through narratives and strategies anchored in industry experience and a commitment to excellence
• Working with clients to level the playing field and drive change as catalysts of change in their respective industries

Company Specialties:

• Financial Services
• Professional Services
• Health Services
• Marketing Strategy
• Media Strategy
• Media Relations
• Research and Surveys
• Internal Communications
• Brand Storytelling
• Executive Platforms
• Editorial Services
• Digital Marketing

Company Website: http://www.theblissgrp.com

ASSUMPTION: The Bliss Group is a well-established marketing communications firm with a strong focus on data-driven strategies and a commitment to training and personal development for its employees.

📊 Role Analysis

Career Level: Senior-level role, requiring a seasoned digital marketing professional with extensive experience in B2B and agency settings

Reporting Structure: This role reports directly to the agency's leadership team and works closely with account teams to ensure digital strategies align with broader marketing and business objectives

Work Arrangement: Hybrid work arrangement, with a convenient midtown office location and flexible work schedule

Growth Opportunities:

• Leading and mentoring junior team members, fostering a culture of curiosity, performance, and innovation
• Driving new business and growth opportunities through innovative digital strategies
• Collaborating with senior leadership on new service offerings and innovation in digital marketing
• Potential for career advancement within the agency, given its commitment to training and personal development

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a substantial impact on the agency's digital marketing capabilities and client portfolio.

🌍 Location & Work Environment

Office Type: Midtown office location, with a hybrid work arrangement offering flexibility for employees

Office Location(s): 230 Park Avenue, Second Floor West, New York, NY 10169, US

Geographic Context:

• New York City, with a vibrant and dynamic business environment
• Convenient midtown location, with easy access to public transportation and nearby amenities
• Diverse and multicultural city, offering a wide range of cultural, social, and professional opportunities

Work Schedule: Hybrid work arrangement, with a focus on results and productivity rather than strict hours

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their professional and personal lives, while still maintaining a strong connection to the agency's midtown office location.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• In-depth interviews with key stakeholders, including the hiring manager and other members of the leadership team
• Final interviews with senior leadership, focusing on cultural fit and long-term potential

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Communication and presentation skills
• Leadership and mentoring capabilities
• Cultural fit and alignment with the agency's values and mission
• Problem-solving skills and adaptability in fast-paced environments

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing expertise and relevant experience
• Prepare for behavioral and situational interview questions, focusing on your ability to lead multi-channel programs, drive digital excellence, and collaborate effectively with clients and team members
• Research the agency's clients, industry focus, and values to demonstrate your understanding of the business and alignment with its mission

ATS Keywords: Digital Marketing, B2B, Agency Experience, Email Marketing, Social Media, Web UX, SEO, Paid Media, Full-Funnel Marketing, Account-Based Marketing, Strategic Leadership, Client Services, Team Leadership, Mentoring, Hybrid Work Arrangement

ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, leadership capabilities, and cultural fit with the agency's values and mission.

🛠️ Tools & Technologies

• HubSpot or Marketo (marketing automation platforms)
• Google Analytics
• Social media platforms (LinkedIn required)
• Project management tools (Airtable, Asana, etc.)

ASSUMPTION: The required tools and technologies reflect the digital marketing focus of the role and the agency's commitment to data-driven strategies and continuous improvement.

👔 Cultural Fit Considerations

Company Values:

• Impact Through Insight: Blending the precision of data science with the art of storytelling to drive results
• Empowering Leaders: Working with clients to transform brands into beacons of influence and impact
• Catalysts of Change: Driving change and empowering leaders to level the playing field across various sectors

Work Style:

• Collaborative and friendly work environment, with a strong emphasis on teamwork and cross-functional collaboration
• Supportive and high-integrity culture, with a commitment to excellence and continuous learning
• Fast-paced and dynamic work environment, with evolving priorities and a focus on results and productivity

Self-Assessment Questions:

• How do you align with the company's commitment to empowering leaders and driving impact through digital marketing strategies?
• How comfortable are you working in a fast-paced, dynamic environment with evolving priorities?
• How do you approach mentoring and developing junior team members to foster a culture of curiosity, performance, and innovation?

ASSUMPTION: Candidates should assess their alignment with the company's values, work style, and commitment to empowering leaders and driving impact through digital marketing strategies.

⚠️ Potential Challenges

• Managing multiple client portfolios and digital marketing channels simultaneously
• Balancing strategic leadership and hands-on execution, particularly during high-volume periods or new client onboarding
• Adapting to a hybrid work arrangement and maintaining a strong connection to the agency's midtown office location
• Navigating a fast-paced and dynamic work environment with evolving priorities

ASSUMPTION: This role presents unique challenges related to managing multiple client portfolios, balancing strategic leadership and hands-on execution, adapting to a hybrid work arrangement, and navigating a fast-paced work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic leadership, client services, and new business development, in addition to channel expertise and team leadership
• Industry-specific context: The Bliss Group's focus on data-driven marketing communications and commitment to training and personal development sets it apart from other agencies in the public relations and communications services sector
• Career path comparison: This role offers significant growth opportunities for the right candidate, with the chance to make a substantial impact on the agency's digital marketing capabilities and client portfolio

ASSUMPTION: This role is unique in its focus on strategic leadership, client services, and new business development, with industry-specific context and career path comparison highlighting its distinct features and growth opportunities.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a professional services client, integrating email marketing, social media, website UX, SEO, and paid media channels
• Leading a new business pitch for a financial services client, driving the digital narrative and collaborating with senior leadership on innovative service offerings and innovation in digital marketing
• Mentoring and training junior team members on email marketing best practices, segmentation, automation, and campaign optimization

ASSUMPTION: These sample projects reflect the role's focus on strategic leadership, client services, new business development, team leadership, and hands-on execution, with a strong emphasis on digital marketing expertise and channel integration.

❓ Key Questions to Ask During Interview

• Can you describe the agency's approach to digital marketing strategy and how this role fits into that framework?
• How does the agency support the professional development and growth of its digital marketing team members?
• Can you provide examples of how the agency has empowered leaders and driven impact through digital marketing strategies for clients in various sectors?
• How does the agency foster a culture of curiosity, performance, and innovation within its digital marketing team?
• What are the key priorities for this role in the first 90 days, and how will the agency support my onboarding and success in this position?

ASSUMPTION: These key questions focus on the agency's approach to digital marketing strategy, professional development, client success stories, cultural fit, and onboarding support, providing valuable insights into the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing expertise and relevant experience
• Prepare for behavioral and situational interview questions, focusing on your ability to lead multi-channel programs, drive digital excellence, and collaborate effectively with clients and team members
• Research the agency's clients, industry focus, and values to demonstrate your understanding of the business and alignment with its mission
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.