📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: SEDNA
🔹 Location: Cape Town, Western Cape, South Africa
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing email marketing, SEO, and paid search campaigns
- Collaborating with internal stakeholders to refine messaging and customer journey touchpoints
- Identifying and testing new growth opportunities across digital channels
- Managing campaign performance end-to-end and tracking performance metrics
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing efforts to drive growth.
📋 Key Responsibilities
✅ Manage and execute email marketing campaigns, including audience segmentation, setup, testing, and performance reporting
✅ Oversee SEO initiatives: keyword research, on-page SEO optimization, technical SEO coordination, and content strategy support
✅ Plan, launch, and optimize paid search (Google Ads) campaigns focused on lead generation and customer acquisition
✅ Track and report on performance metrics for all digital marketing activities
✅ Work with internal stakeholders to refine messaging and customer journey touchpoints
✅ Stay up to date on best practices across email marketing, SEO, and paid search, and identify new growth opportunities
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience managing email marketing, SEO, and paid search campaigns
Required Skills:
- Proven experience with Google Ads, Google Analytics, Hubspot, and Salesforce
- Strong analytical mindset with a focus on performance metrics, testing, and iteration
- Knowledge of SEO best practices and the ability to work closely with content creators
- Excellent project management skills
Preferred Skills:
- Experience in a high-growth or startup environment
- Experience with CRO (conversion rate optimization) and A/B testing tools
ASSUMPTION: Candidates with experience in a fast-paced, data-driven environment will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Digital Marketing Manager in Cape Town is between ZAR 600,000 - 800,000 per year. This role is expected to fall within this range based on the required experience and skills.
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work schedule
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on global trade and communication platforms
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2017, with a history of rapid growth and innovation in the global trade industry
Company Description:
- Sedna is transforming global trade by serving as the North Star for businesses navigating complex international commerce
- The company's AI-powered platform is designed to make global trade more efficient, transparent, and sustainable
- Sedna focuses on industries like maritime, where stakes are high, and every decision matters
Company Specialties:
- Email management
- Documentation
- Messaging
- Machine learning
- Collaboration
- Communication
- B2B
- SaaS
- Cloud Technology
- Transportation
- Technology
- Transaction management
- Maritime
- Supply chain
- Logistics
- Commodities
Company Website: https://sedna.com/
ASSUMPTION: Sedna's focus on global trade and complex industries requires candidates with strong analytical skills and a global mindset.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: Reports directly to the Head of Growth, with potential collaboration with other departments such as Content, Sales, and Product
Work Arrangement: On-site, with a flexible work schedule and standard office hours
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Possibility to shape and scale digital marketing efforts from the ground up
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing company with real ownership over digital marketing channels.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and high-energy environment
Office Location(s): Cape Town, South Africa
Geographic Context:
- Cape Town is a vibrant city with a diverse culture and a strong focus on technology and innovation
- The city offers a high quality of life, with beautiful landscapes, beaches, and a thriving food and entertainment scene
- Cape Town's strategic location makes it an ideal hub for global trade and business
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for remote work as needed
ASSUMPTION: Cape Town's dynamic environment and focus on technology make it an ideal location for a Digital Marketing Manager.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Head of Growth and/or other marketing team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Project management and prioritization
- Cultural fit and alignment with Sedna's values
Application Tips:
- Highlight relevant experience and achievements in email marketing, SEO, and paid search campaigns
- Demonstrate a strong understanding of data-driven marketing and optimization strategies
- Showcase your ability to work effectively with cross-functional teams and stakeholders
- Tailor your resume and cover letter to emphasize your fit with Sedna's company culture and values
ATS Keywords: Digital Marketing, Email Marketing, SEO, Paid Search, Google Ads, Google Analytics, Hubspot, Salesforce, Project Management, Data Analysis, Content Strategy, Lead Generation, Customer Acquisition, Performance Metrics, A/B Testing, CRO
ASSUMPTION: Sedna's interview process is designed to assess candidates' skills, experience, and cultural fit, with a strong focus on data-driven decision making and continuous learning.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Hubspot
- Salesforce
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Stay Ahead, Stay Agile
- Execute With Focus
- Work Together, Win Together
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient under pressure
Self-Assessment Questions:
- How do you stay ahead of industry trends and adapt to change in digital marketing?
- Can you provide an example of a time when you had to prioritize multiple projects and manage competing deadlines?
- How do you approach working with cross-functional teams and stakeholders to refine messaging and customer journey touchpoints?
ASSUMPTION: Sedna's company culture values adaptability, data-driven decision making, and strong collaboration, making it an ideal fit for candidates with a similar work style.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously while maintaining high-quality standards
- Keeping up with the fast-paced, ever-changing digital marketing landscape
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a mid-sized company structure with opportunities for growth and change
ASSUMPTION: These challenges can be overcome with strong project management skills, a focus on continuous learning, and a collaborative work style.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data-driven decision making and continuous optimization of marketing efforts
- Sedna's focus on global trade and complex industries requires candidates with strong analytical skills and a global mindset
- This role offers opportunities for growth and advancement within the marketing department, with potential exposure to different aspects of the business
ASSUMPTION: Candidates should be prepared to discuss their experience with data-driven marketing and optimization strategies, as well as their ability to work effectively in a fast-paced, collaborative environment.
📝 Sample Projects
- Developing and executing a comprehensive email marketing campaign to drive customer engagement and acquisition
- Conducting keyword research and on-page SEO optimization for a high-traffic website, resulting in a significant increase in organic traffic
- Launching and optimizing a paid search campaign focused on lead generation and customer acquisition, with a strong emphasis on data-driven decision making and continuous optimization
ASSUMPTION: These sample projects demonstrate the data-driven, collaborative, and results-focused nature of the Digital Marketing Manager role at Sedna.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits into the broader organization?
- How does Sedna approach collaboration and communication between marketing and other departments, such as Sales and Product?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sedna support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department, and how can this role contribute to overcoming them?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the opportunity for professional growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, email marketing, SEO, and paid search campaigns
- Prepare examples of your past work, such as successful email marketing campaigns, SEO initiatives, or paid search strategies
- Follow up with the HR team one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
