📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Amneal
🔹 Location: Bridgewater, New Jersey, United States
🔹 Job Type: Full time
🔹 Category: Pharmaceutical Manufacturing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, deploying, and optimizing subscriber acquisition campaigns for the Amneal Direct Portal
- Managing digital campaigns across email, SEM, paid social, display retargeting, and content marketing networks
- Overseeing the creation of marketing assets and tracking campaign performance
- Analyzing data across advertising and customer platforms to deliver actionable insights
- Leading onsite acquisition tactics and optimizing campaigns through testing strategies
ASSUMPTION: This role requires a strong background in digital marketing with a focus on subscriber acquisition and campaign optimization. Familiarity with pharmaceutical marketing is a plus but not required.
📋 Key Responsibilities
✅ Monitoring, analyzing, and reporting on the performance of digital marketing campaigns using data from ad platforms
✅ Managing collective onsite customer acquisition tactics, onsite marketing solutions, and house advertising inventory
✅ Experience optimizing campaigns via A/B and multivariate testing of creative, landing pages, media buying, and audience targeting
✅ Working with vendors who support various marketing/acquisition channels
ASSUMPTION: This role requires strong analytical skills and the ability to interpret data to inform marketing strategies. Experience with campaign optimization and vendor management is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on subscriber acquisition and campaign optimization
Required Skills:
- Proven experience in managing digital marketing campaigns
- Strong analytical skills and data-driven mindset
- Experience with A/B and multivariate testing
- Familiarity with marketing automation tools and analytics platforms
- Excellent communication and project management skills
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in Spanish
ASSUMPTION: While experience in the pharmaceutical industry is not required, it would be beneficial for understanding the specific marketing challenges and opportunities in this sector.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Digital Marketing Manager with 2-5 years of experience in the pharmaceutical industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee discounts on Amneal products
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Amneal operates in the competitive pharmaceutical manufacturing industry, focusing on delivering affordable access to essential medicines.
Company Size: Amneal is a mid-sized company with 5,001-10,000 employees, providing a structured yet growing environment for professionals.
Founded: Amneal was founded in 2002 and has since grown into a dynamic, purpose-driven pharmaceutical company.
Company Description:
- Amneal is rapidly becoming one of the most dynamic, purpose-driven pharmaceutical companies delivering more affordable access to essential medicines.
- The company offers a robust U.S. generics business, a growing branded business, and deepening portfolios in injectables, biosimilars, and select international markets.
- Amneal invests substantially in its people through leadership development and employee well-being programs.
Company Specialties:
- Generics
- Branded pharmaceuticals
- Injectables
- Biosimilars
- International markets
Company Website: http://www.amneal.com
ASSUMPTION: Amneal's focus on affordable access to essential medicines and investment in employee development creates a unique work environment that prioritizes purpose and growth.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and development within the digital marketing team.
Reporting Structure: The Digital Marketing Manager reports to the Senior Director, Institutional Marketing & Sales Operations.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work.
Growth Opportunities:
- Potential advancement to a Senior Digital Marketing Manager or Director role
- Expanding responsibilities as the company grows and enters new markets
- Learning opportunities through Amneal's employee development programs
ASSUMPTION: This role offers strong potential for career growth within the digital marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Amneal's headquarters is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 400 Crossing Boulevard, Bridgewater, New Jersey 08807, US
Geographic Context:
- Bridgewater is located in central New Jersey, offering a mix of urban and suburban living options.
- The area is well-connected by major highways and public transportation, with New York City approximately an hour away.
- Bridgewater offers a variety of dining, shopping, and recreational opportunities, as well as a strong sense of community.
Work Schedule: The work schedule is primarily Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for remote work.
ASSUMPTION: The Bridgewater office provides a modern, collaborative work environment that supports productivity and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Director, Institutional Marketing & Sales Operations
- Background check and offer extension
Key Assessment Areas:
- Digital marketing campaign management experience
- Analytical skills and data-driven mindset
- Campaign optimization and testing strategies
- Communication and project management skills
- Cultural fit and alignment with Amneal's mission and values
Application Tips:
- Highlight relevant digital marketing campaign management experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Amneal's mission and how your skills align with the role's requirements.
- Prepare for behavioral interview questions that assess your problem-solving, communication, and teamwork skills.
ATS Keywords: Digital Marketing, Subscriber Acquisition, Email Marketing, SEM, Paid Social, Display Retargeting, Content Marketing, Campaign Performance Tracking, Data Analysis, A/B Testing, Multivariate Testing, Vendor Management, Marketing Asset Creation, Onsite Acquisition Tactics, Campaign Optimization, Analytics
ASSUMPTION: Amneal's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or Pardot)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics, or Mixpanel)
- Advertising platforms (e.g., Google Ads, Facebook Ads, or LinkedIn Ads)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on Amneal's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Accountable
- Committed
Work Style:
- Data-driven
- Results-oriented
- Adaptable
- Team-focused
- Continuously learning
Self-Assessment Questions:
- Do you have a proven track record of managing digital marketing campaigns and optimizing them through testing strategies?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to changing priorities?
- Do you possess strong analytical skills and a data-driven mindset, with the ability to interpret data to inform marketing strategies?
ASSUMPTION: Amneal values candidates who align with their patient-centric mission and demonstrate a strong work ethic, adaptability, and a commitment to continuous learning.
⚠️ Potential Challenges
- The competitive nature of the pharmaceutical industry may require the candidate to adapt to changing market conditions and regulatory environments.
- The role may involve managing multiple campaigns simultaneously, requiring strong project management and prioritization skills.
- Amneal's focus on affordable access to essential medicines may necessitate creative problem-solving and resourcefulness in developing and executing marketing campaigns.
- The on-site nature of the role may require commuting to the Bridgewater office, depending on the candidate's location and work arrangement preferences.
ASSUMPTION: These potential challenges are inherent to the role and the pharmaceutical industry, and candidates should be prepared to address them proactively.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Manager roles, this position places a stronger emphasis on subscriber acquisition and campaign optimization, with a focus on the pharmaceutical industry.
- In the pharmaceutical industry, this role may require a deeper understanding of regulatory environments and the unique marketing challenges faced by pharmaceutical companies.
- Career paths for Digital Marketing Managers in the pharmaceutical industry may include advancement to Senior Digital Marketing Manager, Director, or other leadership roles within the marketing department or the broader organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, and candidates should be prepared to adapt their skills and strategies accordingly.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to increase subscriber acquisition for the Amneal Direct Portal
- Optimizing a paid social media campaign through A/B testing to improve click-through rates and conversions
- Analyzing campaign performance data to identify trends, make data-driven decisions, and improve overall marketing strategy
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Digital Marketing Manager may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Amneal Direct Portal?
- What are the most significant challenges facing the digital marketing team currently, and how can this role address them?
- How does Amneal support the professional development and growth of its employees, particularly within the marketing department?
- What is the team structure and dynamic like, and how does this role collaborate with other departments and stakeholders?
- How does Amneal measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing campaign management experience and achievements
- Write a cover letter that demonstrates your understanding of Amneal's mission and how your skills align with the role's requirements
- Prepare for behavioral interview questions that assess your problem-solving, communication, and teamwork skills
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
