📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Blackmores Group
🔹 Location: Petaling, Malaysia
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing digital marketing strategies for the Blackmores brand in Malaysia
- Managing digital media campaigns, influencer marketing, and social media management
- Collaborating with brand teams and managing agency partnerships
- Optimizing content and measuring campaign performance
- Supporting consumer awareness, engagement, conversion, and retention
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams and external agencies.
📋 Key Responsibilities
✅ Plan, own, and deliver key digital brand campaigns and always-on digital campaigns, working closely with the brand team
✅ Align digital efforts and plans with the full-year brand strategy
✅ Lead an agency to create content and paid media campaigns
✅ Advise on channel-led digital marketing strategies and content optimization
✅ Manage Blackmores Malaysia social media channels, with agency support
✅ Manage influencer marketing plans and oversee talent selection, briefing, and content approval
✅ Execute digital and content partnerships
✅ Own the measurement, ROI, and reporting of digital and social campaigns
✅ Budget management
✅ Support the digital and brand teams to identify key digital audiences and key channels
✅ Advise on best practice content optimization
✅ Ensure digital marketing plans support consumer awareness, engagement, conversion, and retention
✅ Analyze campaign performance to uncover and prioritize key content opportunities
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and stakeholder communication, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in business administration, marketing, advertising, or any related discipline
Experience: Minimum 6 years’ experience working in digital marketing roles
Required Skills:
- Proven experience in developing and executing digital marketing plans
- Exposure working with marketing technologies (CRM, Google Analytics, etc.)
- Experience working with audience data
- Experience leveraging social listening for insight
- Experience working with and managing a digital media and/or content agency
- A sense of independence to work individually and as a team player, and ability to work in fast-paced environments
- Passion for growth in business and a proven track record in generating, leading, and converting opportunities
Preferred Skills:
- Experience in the wellness or health industry
- Fluency in Malay or other local languages
ASSUMPTION: Candidates with experience in the wellness or health industry and/or fluency in local languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Manager role in Malaysia, the estimated salary range is RM 8,000 - RM 12,000 per month (MYR).
Benefits:
- Medical and dental insurance
- Retirement savings plan
- Employee discounts on Blackmores products
- Flexible work arrangements
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Blackmores Group operates in the wellness and fitness services industry, focusing on natural health products and services.
Company Size: Blackmores Group has 1,001-5,000 employees globally, with a presence in 12 markets across Asia-Pacific.
Founded: 1932, in Australia
Company Description:
- Blackmores Group is a leading natural health company with a proud Australian heritage
- The company combines its knowledge of nature and science to deliver quality health solutions to people and their pets
- Blackmores Group is committed to embedding corporate social responsibility and sustainability across its business and giving back to the communities in which it operates
Company Specialties:
- Natural health products and services
- Education and training
Company Website: www.blackmores.com.au
ASSUMPTION: Blackmores Group's size and global presence offer opportunities for career growth and exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring strategic thinking and leadership skills.
Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Manager, Malaysia.
Work Arrangement: This role is on-site, with a flexible work arrangement that allows for occasional remote work.
Growth Opportunities:
- Potential to progress to a regional or global marketing role within the company
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Access to professional development and training opportunities
ASSUMPTION: Blackmores Group's global presence and commitment to employee development provide ample opportunities for career growth and advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Unit No. 7-05-01, Level 5, Tower 7, UOA Business Park, No. 1, Jalan Pengaturcara U1/51A, Section U1, Shah Alam, Selangor 40150, Malaysia
Geographic Context:
- Shah Alam is a major city in the state of Selangor, Malaysia, located near Kuala Lumpur, the capital city
- The office is situated in a bustling business park with easy access to public transportation and amenities
- Malaysia offers a tropical climate, with high temperatures and humidity year-round
Work Schedule: Standard office hours, with flexibility for occasional remote work
ASSUMPTION: The office location offers a convenient and comfortable work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the regional marketing director
Key Assessment Areas:
- Digital marketing strategy and planning
- Campaign management and execution
- Stakeholder communication and collaboration
- Data analysis and reporting
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past digital marketing campaigns and their outcomes
- Research Blackmores Group and the wellness industry to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Digital Marketing, Campaign Management, Social Media Management, Influencer Marketing, Content Creation, Budget Management, Data Analysis, Audience Targeting, Marketing Technologies, Content Optimization, Agency Management, Performance Measurement, Consumer Engagement, Digital Partnerships, Team Collaboration, Fast-Paced Environment, Business Growth
ASSUMPTION: The application process may vary depending on the hiring manager's preferences and the current hiring needs of the company.
🛠️ Tools & Technologies
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Buffer)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Natural
- Expertise
- Integrity
- Responsibility
- Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
Self-Assessment Questions:
- Do you align with Blackmores Group's company values?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a proactive and results-driven approach to work?
ASSUMPTION: Blackmores Group values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced nature of the digital marketing industry
- Working with external agencies and managing vendor relationships
- Adapting to a multicultural work environment and understanding local market nuances
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to related roles, this position requires a stronger focus on campaign management and execution, with less emphasis on strategic planning and more on day-to-day implementation
- Industry-specific context: The wellness industry is competitive and fast-paced, with a strong emphasis on consumer engagement and brand awareness
- Career path comparison: This role offers opportunities for career growth within the marketing function and potential progression to regional or global marketing roles
ASSUMPTION: This role may be more suited to candidates with a strong operational focus and a proven track record in campaign management and execution.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Managing an influencer marketing program to increase brand awareness and engagement
- Analyzing campaign performance data to optimize future marketing efforts and maximize ROI
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does Blackmores Group support the professional development and growth of its employees?
- What are the most challenging aspects of working in the wellness industry, and how does Blackmores Group address these challenges?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions are intended to provide insight into the role, the team, and the company culture, and may not be exhaustive or representative of all potential interview questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Blackmores Career Site
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past digital marketing campaigns and their outcomes
- Research Blackmores Group and the wellness industry to demonstrate your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
