📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Murata America
🔹 Location: Carrollton, TX; San Jose, CA; Atlanta, GA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing and marcom strategy, planning, and execution
- Building awareness and preference for Murata’s components
- Driving customer engagement and business goals through data-driven insights
- Collaborating with global teams and stakeholders
- Executing regional programs and campaigns
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a global team environment.
📋 Key Responsibilities
✅ Develop and execute digital marketing and marcom programs through the delivery of campaigns and promotions, email marketing, search engine marketing, content marketing, and social media that improve customer relationship with Murata, and enable customers to quickly find, select, design and buy Murata components.
✅ Develop and execute digital marketing plans that elevate Murata’s innovative products, applications, and technologies.
✅ Execute regional programs and campaigns that promote key products, applications, technologies, and technical content to drive customer engagement.
✅ Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, paid search, lead generation/management, personalization, in-person and virtual events, etc.
✅ Drive and influence content creation that elevates digital marketing programs and increases customer actions.
✅ Create consistent, customer-focused value propositions and identify and coordinate messaging development with key stakeholders.
✅ Manage partnership with product divisions, sales, and marketing to ensure digital marketing strategy and programs meet business goals.
✅ Effectively utilize data to provide analysis and reporting to fully assess digital marketing performance and customer behavior, create strategies, and guide/measure execution.
ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Digital Marketing, Business, MIS, or Communications.
Experience: 5+ years of related experience in digital marketing, communications, marcom, and marketing.
Required Skills:
- Excellent written and verbal communication skills
- Proactive attitude with strong collaboration skills and a team-focused mindset
- Ability to interpret and analyze data, drive meaningful actions, and communicate relevant results to stakeholders
- Strong organizational skills, ability to prioritize, manage multiple projects, and meet tight deadlines
- Excellent interpersonal skills: enthusiastic attitude and ability to work effectively as a member of a diverse team
- Confidence to direct, counsel, and influence partners across various organizations
- Strong project planning and management skills preferred
- Exceptional skills with Microsoft Word, Excel, and PowerPoint
- Knowledge of Salesforce and Marketo
- Experience with Google pay-per-click strategy and execution
- Ability to demonstrate a strong work ethic
Preferred Skills:
- Strong project planning and management skills preferred
ASSUMPTION: Candidates should have a strong background in digital marketing, excellent communication skills, and the ability to work effectively in a global team environment.
💰 Compensation & Benefits
Salary Range: $95,043 - $157,532 per year (California salary range, may vary based on location)
Benefits:
- Comprehensive benefits package including medical, dental, and vision insurance
- Generous Paid Time Off including paid holidays and floating holidays
- 401(k) employer match on retirement planning
- Hybrid working schedule for eligible positions
- Tuition reimbursement on approved programs
- Flexible and health spending accounts
- Talent Development program
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on the California salary information provided, and may vary based on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Semiconductor Manufacturing
Company Size: 51-200 employees
Founded: 2012
Company Description:
- Resonant, Murata Company, provides radio frequency (RF) filter solutions
- Developed on a robust intellectual property platform
- Connects People and Things with RF filter solutions
- Offers competitive compensation and comprehensive benefits
Company Specialties:
- RF Filter Design
- SAW Filters
- and Tunable SAW Filters
Company Website: www.resonant.com
ASSUMPTION: Murata America is a subsidiary of Resonant, Inc., and operates as a public company with a focus on RF filter solutions.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Global Marketing Director
Work Arrangement: Hybrid (2-3 days per week on-site, rest remote)
Growth Opportunities:
- Potential to grow into a global marketing role
- Opportunities to work on diverse projects and campaigns
- Chance to collaborate with global teams and stakeholders
ASSUMPTION: This role offers opportunities for career growth and development within the global marketing team.
🌍 Location & Work Environment
Office Type: Hybrid (Carrollton, TX; San Jose, CA; Atlanta, GA)
Office Location(s): 1875 S Grant St, Suite 750, San Mateo, California 94402, US
Geographic Context:
- Carrollton, TX: Suburban area with easy access to Dallas/Fort Worth Metroplex
- San Jose, CA: Technology hub with a high cost of living
- Atlanta, GA: Major city with a diverse economy and a lower cost of living compared to San Jose
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with key stakeholders
Key Assessment Areas:
- Digital marketing strategy and planning
- Campaign execution and optimization
- Data analysis and reporting
- Communication and collaboration skills
- Problem-solving and project management
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Demonstrate strong communication skills and data-driven decision-making
- Showcase project management skills and ability to work in a global team environment
- Tailor resume and cover letter to the specific role and company
ATS Keywords: Digital Marketing, Marcom, Content Marketing, Social Media, Data Analysis, Stakeholder Management, Campaign Management, Project Management, Google PPC, Salesforce, Marketo
ASSUMPTION: Applicants should tailor their resume and cover letter to highlight relevant skills and experiences for this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce
- Marketo
- Google Analytics
- Google Ads
- Social media platforms (LinkedIn, Twitter, Facebook)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, with a focus on digital marketing platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Global team environment
- Data-driven decision-making
- Agile and adaptable
- Strong communication and collaboration skills
- Ability to work effectively with various stakeholders
Self-Assessment Questions:
- How do you align with the company's innovation and customer-centricity values?
- How comfortable are you working in a global, hybrid team environment?
- How do you approach data-driven decision-making and continuous improvement?
ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working effectively in a global team environment
- Keeping up with the latest digital marketing trends and tools
- Balancing on-site collaboration and remote work in a hybrid arrangement
ASSUMPTION: Candidates should be prepared to manage multiple projects, work effectively in a global team, and adapt to a hybrid work arrangement.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Global Marketing Manager in other companies
- Industry-specific context: Semiconductor manufacturing requires a strong understanding of technical products and applications
- Career path comparison: This role can lead to a global marketing director or chief marketing officer position
ASSUMPTION: Candidates should compare this role to similar positions in other companies and consider their career growth prospects.
📝 Sample Projects
- Developing and executing a global digital marketing campaign for a new product launch
- Optimizing paid advertising channels to improve ROI and customer engagement
- Creating and implementing a content marketing strategy to drive organic traffic and lead generation
ASSUMPTION: Candidates should provide specific examples of their digital marketing projects and achievements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with global teams and stakeholders?
- What are the most significant challenges facing the digital marketing team currently?
- How does the company support the professional development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and technical interviews by practicing common digital marketing scenarios
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager within a week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
