Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies for Rooms, F&B, Wellness, and Banquets
• Managing digital campaigns across various platforms, including Meta, Google Ads, and LinkedIn
• Optimizing the hotel website and owned channels for enhanced user experience and SEO
• Collaborating with internal teams and external partners to create integrated marketing campaigns

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing and executing digital marketing strategies for Rooms, F&B, Wellness, and Banquets

✅ Managing digital campaigns across various platforms, including Meta, Google Ads, and LinkedIn

✅ Optimizing the hotel website and owned channels for enhanced user experience and SEO

✅ Regularly auditing and updating website content and promotions

✅ Monitoring and analyzing performance metrics using digital analytics tools

✅ Collaborating with internal teams and external partners to create integrated marketing campaigns

ASSUMPTION: The role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred.

Experience: Proven experience (5+ years) in digital marketing roles within the hospitality or luxury industry, with a track record of successful campaigns and driving revenue.

Required Skills:

• Strong understanding of SEO/SEM, PPC, social media, email marketing, and content management systems (CMS)
• Proficiency in digital analytics tools and methodologies to analyze campaign performance and optimize strategies
• Excellent communication skills with the ability to collaborate effectively across departments and with external partners
• Creative thinker with strong problem-solving skills and attention to detail
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Preferred Skills:

• Experience with WhatsApp for Business
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in luxury hospitality or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-25 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Employee discounts on hotel stays and services

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, with a portfolio of over 5,400 properties across more than 110 countries. The company is known for its luxury brands, including Fairmont, Sofitel, and Pullman.

Company Size: AccorHotel is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development but may also result in a more structured work environment.

Founded: Accor was founded in 1967 and has since grown to become one of the world's leading hospitality groups.

Company Description:

• AccorHotel is committed to providing exceptional hospitality experiences for its guests
• The company is dedicated to sustainability and responsible tourism practices
• AccorHotel offers a wide range of brands and services to cater to diverse customer needs

Company Specialties:

• Luxury and upscale hotels
• Budget and mid-scale hotels
• Resorts and vacation ownership
• Food and beverage services

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's large size and global presence may result in a more formal and structured work environment compared to smaller companies.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals looking to advance their careers in the hospitality industry.

Reporting Structure: The Digital Marketing Manager reports directly to the Director of Marketing and works closely with various internal teams, including sales, revenue management, and creative design.

Work Arrangement: This role requires a combination of on-site and remote work, with flexibility for remote work as needed.

Growth Opportunities:

• Progression to senior management or leadership roles within the digital marketing department
• Expansion into related fields, such as e-commerce or customer relationship management
• Opportunities to work on international projects and gain global experience

ASSUMPTION: Given AccorHotel's large size and global presence, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The Fairmont Mumbai is a luxury hotel located in the heart of the city, offering a sophisticated and upscale work environment.

Office Location(s): Fairmont Mumbai, 222, Dr. Annie Besant Road, Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial hub of India
• The city offers a vibrant culture, diverse cuisine, and numerous entertainment options
• Mumbai has a tropical climate, with warm and humid weather throughout the year

Work Schedule: The work schedule is typically Monday to Friday, with flexibility for remote work as needed. The role may require occasional weekend or evening work to support events or campaigns.

ASSUMPTION: The Fairmont Mumbai offers a professional and upscale work environment, with opportunities to interact with high-profile clients and guests.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Background check and reference verification

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with AccorHotel's values

Application Tips:

• Highlight relevant experience and achievements in digital marketing, with a focus on the hospitality or luxury industry
• Demonstrate a strong understanding of SEO/SEM, PPC, social media, email marketing, and content management systems (CMS)
• Showcase your ability to analyze data and optimize campaigns based on performance metrics
• Prepare examples of successful digital marketing campaigns you have led or contributed to

ATS Keywords: Digital Marketing, SEO, SEM, PPC, Social Media, Email Marketing, CMS, Analytics, Campaign Management, Performance Tracking, Revenue Management, Brand Management

ASSUMPTION: AccorHotel's recruitment process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the organization.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Analytics
• Meta Business Manager
• Google Ads
• LinkedIn Campaign Manager
• Content management systems (CMS)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may evolve over time as AccorHotel adopts new platforms and systems.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Excellence
• Innovation
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using analytics to inform decision-making?
• Do you have strong communication and collaboration skills?
• Are you passionate about the hospitality industry and committed to providing exceptional guest experiences?

ASSUMPTION: AccorHotel values candidates who are aligned with the company's mission and values, as well as those who demonstrate strong cultural fit and adaptability.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with industry trends and emerging technologies
• Balancing the needs of various internal teams and external partners
• Working in a fast-paced and sometimes high-pressure environment

ASSUMPTION: The Digital Marketing Manager role at AccorHotel requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles in the hospitality industry, this position offers a broader scope of responsibilities and the opportunity to work on integrated marketing campaigns
• AccorHotel's global presence provides opportunities for international exposure and career growth
• This role may require more frequent travel and on-site presence compared to remote or hybrid roles

ASSUMPTION: The Digital Marketing Manager role at AccorHotel offers unique opportunities and challenges compared to similar roles in the industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new hotel opening
• Optimizing the hotel website for improved SEO and user experience, resulting in a 20% increase in traffic and a 15% increase in bookings
• Collaborating with the sales and revenue management teams to create a successful email marketing campaign, driving a 15% increase in direct bookings

ASSUMPTION: The Digital Marketing Manager role at AccorHotel offers opportunities to work on high-impact projects that drive meaningful results for the business.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing department?
• How does AccorHotel support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does AccorHotel measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for international exposure and career growth within AccorHotel?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to AccorHotel's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on the hospitality or luxury industry
• Prepare examples of successful digital marketing campaigns you have led or contributed to, demonstrating your ability to drive results and optimize performance
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.