Digital Marketing Manager

**📌 Core Information**

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Bayer

🔹 Location: Thāne, Mahārāshtra, India

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

**🚀 Job Overview**

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing strategy and execution across consumer health brands
• Driving growth through digital media and content, elevating brand visibility
• Collaborating with cross-functional teams to optimize campaigns and conversion rates
• Managing agency relationships and budgets, ensuring KPIs and contract compliance
• Co-creating content strategies with category leads to support brand storytelling and SEO
• Fostering a data-driven culture, integrating consumer insights into campaign planning

ASSUMPTION: This role requires a strategic thinker with a strong execution mindset, capable of connecting media planning with brand and business objectives.

**📋 Key Responsibilities**

📋 Key Responsibilities

✅ Lead the execution of digital media strategy for India across all consumer health brands

✅ Drive digital media KPIs including reach, and ROI

✅ Manage end-to-end planning and budgeting cycles

✅ Implement digital marketing campaigns across paid, owned, and earned channels

✅ Collaborate with ecommerce and category teams for full-funnel precision marketing strategies

✅ Leverage audience data and performance insights to optimize campaigns and conversion rates

✅ Stay ahead of digital trends, tools, and platforms to enhance media effectiveness

✅ Lead data strategy for India, integrating consumer insights into campaign planning

✅ Partner with brand, e-commerce, and analytics teams to ensure data integration across the funnel

✅ Ensure regular reporting, performance reviews, and campaign optimization based on actionable insights

✅ Lead relationship management and budget tracking with media and digital agencies

✅ Monitor agency KPIs, conduct periodic evaluations, and manage contracts and performance

✅ Act as a key liaison with internal brand, e-commerce, and global digit-ex teams

✅ Co-create content strategies with category leads to support brand storytelling and SEO

✅ Drive always-on content creation, influencer partnerships, and content quality improvement

✅ Focus on growth in organic traffic, engagement, and website visits

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and adaptability.

**🎯 Required Qualifications**

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in digital media strategy and planning

Required Skills:

• Proven experience managing influencer campaigns and creating digital-first content
• Familiarity with D2C and e-commerce platforms and tools
• Strong grasp of digital media tools (Meta, Google, DV360, DSP, etc.), measurement, and optimization
• Ability to connect media planning with brand and business objectives
• Strategic thinker with a strong execution mindset
• Passion for consumer health and purpose-driven brands
• Collaborative, proactive, and thrives in a fast-paced, cross-functional environment
• Analytical and data-driven with strong attention to detail

Preferred Skills:

• Experience with Bayer or similar healthcare/pharmaceutical companies
• Fluency in multiple languages (e.g., Hindi, Spanish)

ASSUMPTION: Candidates should have a proven track record in digital media strategy, with a strong focus on data-driven decision-making and stakeholder management.

**💰 Compensation & Benefits**

💰 Compensation & Benefits

Salary Range: INR 20,00,000 - 30,00,000 per annum (industry standard for 10+ years of experience in digital marketing management)

Benefits:

• Health insurance and retirement plans
• Performance-based bonuses and incentives
• Employee stock purchase plan
• Generous vacation and leave policies
• Flexible work arrangements (hybrid/remote work options may be available)

Working Hours: Full-time (40 hours/week), with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

**📌 Applicant Insights**

📌 Applicant Insights

**🔍 Company Context**

🔍 Company Context

Industry: Pharmaceuticals and consumer health products

Company Size: 10,001+ employees (enterprise-level)

Founded: 1863 (over 160 years of history and expertise in healthcare and life sciences)

Company Description:

• Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition
• The company designs products and services to serve the most essential human needs of health and nutrition
• Bayer strives to address some of the world’s biggest challenges presented by a growing and aging global population
• The company is committed to driving sustainable development and generating a positive impact with its businesses

Company Specialties:

• Pharmaceuticals and consumer health products
• Crop science and agriculture
• Research and development in life sciences
• Sustainability and environmental initiatives
• Healthcare and medical technologies

Company Website: https://www.bayer.com/

ASSUMPTION: Bayer's extensive experience and global presence provide a stable and supportive work environment, with ample opportunities for professional growth and development.

**📊 Role Analysis**

📊 Role Analysis

Career Level: Experienced (10+ years of experience in digital marketing strategy)

Reporting Structure: This role reports directly to the Function Head, Marketing, and collaborates closely with brand managers, CMI, marketing executives, and the e-commerce team

Work Arrangement: On-site, with potential for hybrid or remote work arrangements based on individual needs and team dynamics

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the consumer health division
• Opportunities to work on global projects and collaborate with international teams
• Possibility to transition into related fields such as brand management, product marketing, or market research

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and stakeholder management, providing ample opportunities for professional growth and development within the organization.

**🌍 Location & Work Environment**

🌍 Location & Work Environment

Office Type: On-site, with modern facilities and a collaborative work environment

Office Location(s): Central Avenue, Thāne, Mahārāshtra, India

Geographic Context:

• Thāne is a major city in the Indian state of Mahārāshtra, with a population of over 1.8 million
• The city is well-connected by road, rail, and air transportation networks
• Thāne is home to several multinational corporations and offers ample job opportunities in various sectors
• The city offers a mix of urban and suburban living, with numerous residential options available

Work Schedule: Full-time (40 hours/week), with flexible scheduling options to accommodate individual needs

ASSUMPTION: Thāne provides a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

**💼 Interview & Application Insights**

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and technical interviews with cross-functional teams
• Final round interview with senior leadership
• Background and reference checks

Key Assessment Areas:

• Digital media strategy and planning
• Data-driven decision-making and analytics
• Stakeholder management and communication
• Cultural fit and adaptability
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant experience and achievements in digital media strategy and execution
• Demonstrate a strong understanding of the Indian consumer health market and Bayer's product portfolio
• Showcase your ability to connect media planning with brand and business objectives
• Prepare examples of data-driven campaign optimization and performance improvement
• Be ready to discuss your approach to managing agency relationships and budgets

ATS Keywords: Digital Media Strategy, Performance Marketing, Data-Driven Marketing, Agency Management, Content Strategy, Influencer Campaigns, E-commerce, SEO, Analytical Skills, Collaboration, Budget Management, Campaign Optimization, Consumer Insights, Digital Trends, Media Tools, Strategic Thinking

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and fit for the position through multiple rounds of interviews and assessments.

**🛠️ Tools & Technologies**

🛠️ Tools & Technologies

• Digital media platforms (Google, Meta, Amazon, etc.)
• Advertising and marketing tools (DV360, DSP, etc.)
• Analytics and reporting tools (Google Analytics, Tableau, etc.)
• Content creation and management tools (CMS, SEO tools, etc.)
• Project management and collaboration tools (Asana, Jira, etc.)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for this role, and candidates should be prepared to discuss their experience with relevant technologies during the interview process.

**👔 Cultural Fit Considerations**

👔 Cultural Fit Considerations

Company Values:

• Science For Better (innovation and continuous improvement)
• Integrity (acting with honesty and transparency)
• Responsibility (taking ownership and delivering results)
• Respect (valuing diversity and fostering an inclusive work environment)
• Excellence (pursuing high standards and continuous learning)

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous improvement
• Agile and adaptable to change
• Results-oriented and focused on delivering impact
• Open and transparent communication

Self-Assessment Questions:

• How do you align with Bayer's commitment to 'Science For Better' and driving innovation in consumer health?
• How do you ensure transparency and accountability in your work, consistent with Bayer's value of integrity?
• Describe a time when you had to adapt to significant changes in your work environment or project scope. How did you approach this challenge, and what was the outcome?

ASSUMPTION: Bayer's company culture emphasizes innovation, collaboration, and a strong commitment to its values, making cultural fit a critical aspect of the hiring process.

**⚠️ Potential Challenges**

⚠️ Potential Challenges

• Managing a large budget and multiple agency relationships effectively
• Balancing strategic planning with hands-on execution and stakeholder management
• Adapting to a dynamic and evolving digital media landscape, with new trends and tools emerging rapidly
• Working in a matrix organization with multiple stakeholders and reporting lines
• Ensuring consistent performance and optimization across a diverse portfolio of consumer health brands

ASSUMPTION: These challenges require a proactive, adaptable, and strategic mindset, with a strong focus on data-driven decision-making and continuous improvement.

**📈 Similar Roles Comparison**

📈 Similar Roles Comparison

• Compared to related roles in digital marketing, this position places a stronger emphasis on strategic planning and stakeholder management
• The role requires a deeper understanding of the consumer health market and Bayer's product portfolio, as well as experience working with pharmaceutical or healthcare companies
• Career progression in this role may involve transitioning into senior marketing roles or management positions within the consumer health division, rather than moving into related fields such as brand management or market research

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and stakeholder management, with a strong focus on driving growth and impact within the consumer health division at Bayer.

**📝 Sample Projects**

📝 Sample Projects

• Developing and executing a comprehensive digital media strategy for a new consumer health product launch, driving brand awareness and market penetration
• Optimizing a mature brand's digital media mix to improve ROI and market share, while maintaining brand equity and consistency
• Collaborating with cross-functional teams to create and implement an always-on content strategy, improving organic traffic and engagement

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a strong understanding of digital media strategy, data-driven decision-making, and stakeholder management.

**❓ Key Questions to Ask During Interview**

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Bayer's consumer health division, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the consumer health market in India, and how can this role address them through digital marketing initiatives?
• How does Bayer support the professional development and growth of its marketing team members, and what opportunities exist for career progression within the organization?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
• How does Bayer foster a culture of innovation and continuous improvement, and what initiatives are in place to drive digital transformation within the company?

ASSUMPTION: These interview questions help candidates better understand the role's context, expectations, and growth opportunities, enabling them to make informed decisions about their application and career prospects.

**📌 Next Steps for Applicants**

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant experience and skills for this role, with a focus on digital media strategy, data-driven decision-making, and stakeholder management
• Prepare a cover letter outlining your interest in the role and how your background and skills make you a strong fit for the position
• If applicable, provide examples of your work or portfolio demonstrating your expertise in digital marketing and campaign optimization
• Follow up with the hiring manager or HR representative one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.