📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Perpay
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Expanding direct-to-consumer acquisition efforts through paid campaigns on emerging digital platforms
- Optimizing existing campaigns on Google and Meta to improve performance and reduce CAC
- Developing and testing channel-specific creative strategies to drive customer acquisition
- Collaborating cross-functionally with product, design, marketing, operations, and data teams
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on testing new platforms and formats to drive customer acquisition at scale.
📋 Key Responsibilities
✅ Launch and manage paid campaigns on emerging platforms including TikTok, Reddit, Snapchat, and others
✅ Develop and test channel-specific creative strategies to drive customer acquisition
✅ Identify new opportunities to drive customer acquisition at scale and within CAC targets
✅ Optimize performance of existing campaigns on Google and Meta, focusing on creative iteration, audience segmentation, and bidding strategy
✅ Report on key metrics (CAC, ROAS, conversion rate, etc.) and generate insights to improve campaign effectiveness
✅ Stay ahead of trends in digital media, consumer behavior, and platform changes
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in digital marketing or growth marketing for a DTC brand, ideally in ecommerce or financial services
Required Skills:
- Hands-on experience launching and managing campaigns on at least one of: Meta, Google, TikTok, Reddit
- Deep understanding of digital marketing KPIs, targeting strategies, and attribution frameworks
- Experience managing budgets and scaling campaigns within defined acquisition goals
- Familiarity with Google Ads and Meta Ads Manager
- Strong communication and collaboration skills, especially when working across creative and analytics teams
Preferred Skills:
- Experience marketing to subprime or underserved audiences
- Background in regulated industries (e.g., fintech, healthcare)
- Familiarity with creative testing frameworks and DTC funnel optimization
ASSUMPTION: While not all candidates may check every box, Perpay encourages interested applicants to apply as they could be a strong fit for the role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-level digital marketing roles in Philadelphia)
Benefits:
- Competitive salary + company equity
- 401k with company match
- Medical / Dental / Vision insurance
- Flexible Spending Account (FSA)
- Team member discounts
- Relocation assistance
- Pre-tax commuter benefit
- Student loan repayment match
- Gym subsidy with City Fitness
- Cell phone plan
- Paid parental leave
- Unlimited PTO
Working Hours: Full-time (40 hours per week), with flexible scheduling and unlimited PTO
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees (Mid-sized company)
Founded: 2016 (9 years ago)
Company Description:
- Perpay is dedicated to building simple and inclusive financial products that help members create healthy habits and achieve economic stability
- The company offers products such as Perpay Marketplace, Perpay+, and Perpay Credit Card to promote financial wellness
- Perpay is backed by First Round Capital and JP Morgan and has a team of motivated innovators who love getting things done and making an impact
Company Specialties:
- Consumer Lending
- Technology
- Financial Wellness
Company Website: http://www.perpay.com
ASSUMPTION: Perpay is a mid-sized financial services company focused on expanding economic access through inclusive financial products.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site, with a focus on collaboration and cross-functional teamwork
Growth Opportunities:
- Potential to gain experience at one of the fastest-growing financial startups in the country
- Opportunity to work on both e-commerce and fintech customer-facing products
- Chance to collaborate cross-functionally with various teams, including product, design, marketing, operations, and data
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to various aspects of the business and potential for career advancement.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative work environment that promotes team unity and a home-away-from-home feel
Office Location(s): 2400 Market Street, Suite 300, Philadelphia, Pennsylvania 19103, US
Geographic Context:
- Philadelphia, Pennsylvania, is the fifth-most populous city in the United States and is known for its rich history, cultural attractions, and vibrant arts scene
- The city offers a diverse range of neighborhoods, each with its unique character and amenities
- Philadelphia has a humid subtropical climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week), with flexible scheduling and unlimited PTO
ASSUMPTION: The on-site work environment at Perpay promotes collaboration and teamwork, with a focus on creating a comfortable and engaging workspace.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Creativity and strategic thinking in developing channel-specific creative strategies
- Analytical skills and ability to report on key metrics and generate insights
- Communication and collaboration skills, particularly when working across teams
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with emerging digital platforms and campaign optimization strategies
- Research Perpay's products and mission to demonstrate your understanding of the company and its goals
ATS Keywords: Digital Marketing, Growth Marketing, Ecommerce, Campaign Management, Creative Strategy, Customer Acquisition, Performance Optimization, Budget Management, Google Ads, Meta Ads Manager, Communication Skills, Collaboration Skills, Consumer Behavior, Attribution Frameworks, Creative Testing, DTC Funnel Optimization
ASSUMPTION: The application process at Perpay is designed to assess candidates' skills and cultural fit, with a focus on digital marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- Reddit Ads
- Snapchat Ads
- Google Analytics
- Facebook Pixel
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: We believe everyone deserves a chance to improve their financial future
- Innovative: We're dedicated to building simple and inclusive financial products that promote financial wellness
- Collaborative: We work together to get things done and make an impact
Work Style:
- Creative: We encourage testing new platforms, formats, and audiences to drive customer acquisition
- Analytical: We focus on data-driven decision-making and continuous optimization
- Collaborative: We work closely with cross-functional teams to achieve our goals
Self-Assessment Questions:
- Do you have experience marketing to subprime or underserved audiences?
- Are you comfortable working in a regulated industry (e.g., fintech, healthcare)?
- Do you have familiarity with creative testing frameworks and DTC funnel optimization?
ASSUMPTION: Perpay values candidates who align with their mission to promote financial wellness and demonstrate a strong work ethic and collaborative spirit.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may require strong project management skills
- Working in a regulated industry may involve additional compliance and reporting requirements
- On-site work arrangement may require commuting to the Philadelphia office
- Philadelphia's humid subtropical climate may be challenging for some candidates
ASSUMPTION: While Perpay offers numerous benefits and growth opportunities, candidates should be aware of potential challenges and ensure they align with the role's requirements and work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on emerging digital platforms and channel-specific creative strategies
- Industry-specific context: Financial services roles may require additional compliance and reporting considerations
- Career path comparison: This role offers growth opportunities for mid-level digital marketing professionals looking to expand their skills and advance their careers
ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on emerging platforms and channel-specific creative strategies sets it apart from related roles.
📝 Sample Projects
- Developing and executing a TikTok campaign to drive customer acquisition for Perpay's ecommerce platform
- Optimizing a Google Ads campaign to improve ROAS and reduce CAC for Perpay's credit card product
- Collaborating with the creative team to develop channel-specific ad creative for Snapchat and Reddit
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Digital Marketing Manager may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Perpay support the professional development and growth of its employees?
- What are the most challenging aspects of working in a regulated industry, and how does Perpay address these challenges?
- How does Perpay foster a collaborative and inclusive work environment?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Perpay's careers page
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for your interview by researching Perpay's products, mission, and digital marketing strategies
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
