Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: VirtuHire

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies with a 60% focus on SEO
• Managing technical setup for new clients and enhancing overall service offerings
• Analyzing marketing performance and providing actionable insights to clients
• Collaborating with internal teams to align SEO efforts with paid and organic strategies
• Staying updated with digital marketing trends and industry best practices

ASSUMPTION: This role requires a strong focus on SEO and commercial awareness of the recruitment market. The ideal candidate will be passionate about continuous learning and staying ahead of digital marketing trends.

📋 Key Responsibilities

✅ SEO Strategy and Execution (60%)

• Develop and implement comprehensive SEO strategies to improve clients' search rankings and visibility.
• Conduct thorough keyword research, competitive analysis, and on-page SEO optimization.
• Oversee technical SEO audits and provide actionable insights to improve website performance.
• Optimize content for search engines, including blogs, landing pages, and job postings.
• Manage and improve local SEO strategies to enhance recruitment agency visibility.
• Track and analyze SEO performance metrics, ensuring continuous improvement.
• Stay updated with SEO trends, algorithm updates, and best practices to maintain a competitive edge.

✅ Technical Setup for New Clients

• Lead the technical onboarding process for new clients, ensuring smooth integration with digital platforms.
• Set up Google Analytics, Google Tag Manager, Search Console, and other necessary tools.
• Liase with teams to implement tracking codes, conversion pixels, and event tracking across platforms.
• Conduct website audits and provide recommendations to improve UX, performance, and SEO.

✅ Marketing Performance Analysis and Reporting

• Create and maintain marketing performance dashboards, tracking key KPIs such as traffic, engagement, conversions, and ROI.
• Analyze data from Google Analytics, social media insights, and paid media reports to drive strategy improvements.
• Provide clients with regular performance reports and actionable recommendations.
• Provide clients with weekly lead updates.

✅ Digital Marketing Strategy and Awareness

• Stay up to date with all digital marketing channels, including PPC, paid social, email marketing, and content marketing.
• Collaborate with internal teams to align SEO efforts with paid and organic strategies.
• Identify opportunities for new services or improvements to enhance client results.
• Assist teams to develop optimized campaign assets such as landing pages and email templates.
• Assist teams to upload and schedule content to both the website and social media channels.
• Assist with the development of CRM data health checks.

✅ Commercial Awareness and Client Engagement

• Understand the recruitment industry trends and how they impact digital marketing strategies.
• Proactively recommend marketing strategies based on client business goals and market demand.
• Engage with clients regularly, providing expert advice and support to maximize their digital success.

ASSUMPTION: This role requires a strong focus on SEO and commercial awareness of the recruitment market. The ideal candidate will be passionate about continuous learning and staying ahead of digital marketing trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in digital marketing, with a strong focus on SEO

Required Skills:

• Expertise in technical SEO, content optimization, link-building strategies, and analytics
• Experience with Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and similar tools
• Ability to set up and manage Google Tag Manager, tracking pixels, and UTM parameters
• Strong understanding of digital marketing channels, including PPC, paid social, and content marketing
• Analytical mindset with the ability to interpret data and translate it into strategic recommendations
• Confidence and ability to present data to stakeholder audiences
• Excellent communication and client management skills
• Understanding of, and interest in developing AI custom prompts and tools to deliver work, embracing the role that the human touch plays in AI adoption
• Keen interest and understanding of the role that job postings play on a recruitment website, with a curiosity to learn best practices, stay abreast of updates and provide solutions for different recruitment requirements
• Passion for continuous learning and staying ahead of digital marketing trends

Preferred Skills:

• Knowledge of the recruitment industry or previous experience working with recruitment agencies

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 600,000 - ZAR 800,000 per year, based on industry standards for a mid-senior level digital marketing role in South Africa with a focus on SEO.

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development
• Competitive compensation package

Working Hours: Full-time position with a flexible work schedule, typically requiring 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: VirtuHire operates in the staffing and recruiting industry, specializing in connecting global businesses with South Africa's top remote talent.

Company Size: VirtuHire is a small company with 11-50 employees, offering a dynamic and agile work environment. This size allows for close collaboration and rapid decision-making.

Founded: VirtuHire was founded in 2019, making it a relatively young and innovative company.

Company Description:

• VirtuHire specializes in connecting businesses globally with South Africa's top 1% of remote professionals.
• The company offers a fully digital recruitment model, combining advanced screening processes and an in-depth understanding of clients' needs to deliver exceptional talent tailored to their unique requirements.
• VirtuHire ensures compliance, cultural alignment, and skill compatibility, empowering businesses with talent that not only fits but fuels their growth.

Company Specialties:

• Remote Staffing
• Talent Acquisition
• Outsourcing Solutions
• Customer Support Staffing
• Recruitment Process Outsourcing (RPO)
• Human Resources Management
• Cost-Effective Hiring
• Employer of Record (EOR) Services
• International Talent Sourcing
• Flexible Workforce Solutions
• Operations Support Staffing
• Administrative Process Optimization
• Technical Support Staffing
• Project Management Staffing

Company Website: virtuhire.io

ASSUMPTION: VirtuHire's focus on remote talent and digital recruitment processes makes it an attractive option for businesses seeking skilled professionals without the overhead of traditional recruitment agencies.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong foundation in digital marketing and SEO, as well as commercial awareness of the recruitment market.

Reporting Structure: The Digital Marketing Manager will report directly to the CEO and work closely with internal teams to align SEO efforts with paid and organic strategies.

Work Arrangement: This role is remote-friendly, offering flexibility and the opportunity to work from anywhere in South Africa.

Growth Opportunities:

• As VirtuHire continues to grow, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company's focus on continuous learning and staying ahead of digital marketing trends provides ample opportunities for professional development.
• Working closely with internal teams and clients offers the chance to gain exposure to various aspects of the business and expand skillsets.

ASSUMPTION: The Digital Marketing Manager's role is crucial to VirtuHire's growth and success. As the company expands, there will be opportunities for the right candidate to grow with it.

🌍 Location & Work Environment

Office Type: VirtuHire operates a remote-first work environment, with no physical office location.

Office Location(s): N/A

Geographic Context:

• South Africa has a diverse and skilled workforce, with a strong focus on technology and innovation.
• The country's time zones make it an ideal location for businesses seeking to expand their global reach.
• South Africa's competitive labor costs and business-friendly regulations make it an attractive destination for offshore recruitment.

Work Schedule: The Digital Marketing Manager will be expected to work a standard full-time workweek, with flexibility to accommodate client needs and time zones.

ASSUMPTION: While VirtuHire is a remote-first company, the Digital Marketing Manager may occasionally need to attend virtual meetings or events during non-standard hours to accommodate clients and team members in different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the VirtuHire website
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the CEO

Key Assessment Areas:

• SEO expertise and technical skills
• Commercial awareness of the recruitment market
• Communication and client management skills
• Problem-solving and analytical abilities
• Cultural fit with VirtuHire's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and commercial awareness of the recruitment market.
• Include specific examples of your SEO successes and how you've driven results for clients.
• Demonstrate your understanding of VirtuHire's business model and how your skills and experience align with the company's mission and values.

ATS Keywords: SEO, digital marketing, recruitment, commercial awareness, keyword research, on-page optimization, technical SEO, analytics, data-driven decisions, client management, stakeholder communication, remote work, South Africa

ASSUMPTION: VirtuHire's recruitment process is designed to assess candidates' technical skills, commercial awareness, and cultural fit. The company values candidates who can demonstrate a strong understanding of the recruitment market and a passion for staying ahead of digital marketing trends.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• Search Console
• SEMrush
• Ahrefs
• Screaming Frog
• CRM software (e.g., HubSpot, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Digital Marketing Manager will be expected to have a strong working knowledge of the tools and technologies listed above. Familiarity with additional digital marketing tools and platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Expertise: VirtuHire values deep knowledge and continuous learning in the digital marketing and recruitment spaces.
• Integrity: The company is committed to ethical and transparent business practices, always acting in the best interests of its clients and talent.
• Innovation: VirtuHire encourages creativity and experimentation, continually seeking new ways to improve its services and processes.
• Collaboration: The company fosters a culture of teamwork and open communication, with a strong emphasis on collective success.

Work Style:

• Remote-friendly: VirtuHire offers flexibility and the opportunity to work from anywhere in South Africa.
• Dynamic: The company's small size and agile nature require employees to be adaptable and responsive to change.
• Data-driven: VirtuHire makes decisions based on data and analytics, with a strong emphasis on continuous improvement.

Self-Assessment Questions:

• Do you have a strong passion for staying ahead of digital marketing trends and continuously learning new skills?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a dynamic, collaborative work environment where your ideas and input are valued?
• Are you confident in your ability to communicate complex data and insights to stakeholders?

ASSUMPTION: VirtuHire's remote-first work environment and focus on continuous learning make it an attractive option for digital marketing professionals seeking a dynamic, flexible, and data-driven work environment.

⚠️ Potential Challenges

• Managing client expectations and delivering results in a competitive recruitment market
• Staying ahead of SEO trends and algorithm updates in a rapidly evolving digital landscape
• Balancing the demands of multiple clients and internal teams, requiring strong time management and prioritization skills
• Adapting to VirtuHire's dynamic and agile work environment, which may require flexibility and responsiveness to change

ASSUMPTION: The Digital Marketing Manager's role is challenging but rewarding, offering the opportunity to make a significant impact on VirtuHire's growth and success. The ideal candidate will be proactive, adaptable, and passionate about driving results for clients and the company.

📈 Similar Roles Comparison

• Unlike traditional SEO-focused roles, this position requires a strong commercial awareness of the recruitment market and a deep understanding of VirtuHire's business model.
• While the role focuses primarily on SEO, the Digital Marketing Manager will also be expected to stay up to date with all digital marketing channels and collaborate with internal teams to align SEO efforts with paid and organic strategies.
• Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as VirtuHire continues to grow.

ASSUMPTION: The Digital Marketing Manager's role at VirtuHire is unique, requiring a strong blend of SEO expertise, commercial awareness, and collaboration skills. Candidates should be prepared to wear multiple hats and adapt to the company's dynamic and agile work environment.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a recruitment agency's website and developing a tailored strategy to improve search rankings and visibility
• Managing the technical onboarding process for a new client, ensuring smooth integration with digital platforms and optimized tracking codes
• Analyzing marketing performance data to identify trends, optimize campaigns, and drive client results

ASSUMPTION: The Digital Marketing Manager's role involves a wide range of projects, from technical SEO audits and strategy development to performance analysis and client engagement. Candidates should be prepared to tackle diverse challenges and demonstrate their ability to deliver results across multiple projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategies and tactics used by VirtuHire's clients in the recruitment industry?
• How does VirtuHire collaborate with internal teams to align SEO efforts with paid and organic strategies?
• What are the most significant SEO trends and algorithm updates currently impacting the recruitment market?
• How does VirtuHire measure and report on the success of its digital marketing campaigns?
• What opportunities exist for professional growth and development within the Digital Marketing Manager role?

ASSUMPTION: The interview process is an opportunity for candidates to demonstrate their expertise, ask insightful questions, and assess their fit with VirtuHire's values and work environment. Candidates should come prepared with thoughtful questions that showcase their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the VirtuHire careers page
• Tailor your resume and cover letter to highlight your SEO experience and commercial awareness of the recruitment market.
• Prepare a portfolio or examples of your SEO successes and how you've driven results for clients.
• Follow up with VirtuHire's HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.