Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Jooble

🔹 Location: Kyiv, Ukraine (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Kyiv) / Remote (Other Cities and Countries)

🚀 Job Overview

Key aspects of this role include:

• Building and scaling user acquisition through paid channels
• Optimizing advertising campaigns with a focus on ROI, CAC, and LTV
• Collaborating with analytics, product, and creative teams
• Developing user acquisition strategies for B2C products

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance and data-driven decision making.

📋 Key Responsibilities

✅ Develop and execute user acquisition strategies across various platforms (Google, Meta, TikTok, etc.)

✅ Optimize advertising campaigns to maximize ROI, CAC, and LTV

✅ Collaborate with analytics, product, and creative teams to improve campaign performance

✅ Conduct A/B testing and generate hypotheses to drive campaign improvements

✅ Plan and control the budget for user acquisition

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2 years of experience in performance marketing or user acquisition

Required Skills:

• Proven experience in performance marketing or user acquisition
• Familiarity with marketing metrics (CAC, LTV, ROI, CPI, CPA, CTR, CPM)
• Experience with advertising platforms (Google Ads, Facebook Ads, TikTok Ads) and analytics tools (GA4, Looker Studio, Appsflyer, Adjust, Tableau, Excel)
• Strong analytical thinking and creativity
• Excellent time management and prioritization skills
• Effective communication skills and the ability to work with various teams
• Stress resistance and adaptability to change
• Ability to see the bigger picture (helicopter view)

Preferred Skills:

• Experience with marketing automation tools
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in Ukrainian is likely required for this role due to the location and company language.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Kyiv, Ukraine is typically between ₴100,000 - ₴150,000 per month, based on experience and qualifications.

Benefits:

• Comprehensive medical insurance
• Financial support for medical expenses
• Psychological counseling compensation
• 24 days of annual leave
• 6 days of recharge leave
• 20 paid sick days
• 4 additional sick days without medical certificate

Working Hours: 40 hours per week, with flexible start times between 8:00 AM and 10:00 AM (Kyiv time)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Jooble is a global technology company specializing in online recruitment, operating in the competitive job search market.

Company Size: Jooble has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Jooble was founded in 2006 by two students and has since grown into a global player in the online recruitment market.

Company Description:

• Jooble is a global product-based IT company with a main product being an international job search website
• The company aggregates thousands of job openings from various sources on a single page
• Jooble is a remote-first company, believing that talented people can create cool projects no matter where they are

Company Specialties:

• Jobs
• Job Search
• and Employment

Company Website: jooble.org

ASSUMPTION: Jooble's remote-first culture allows for flexibility and work-life balance, while its global presence offers opportunities for international collaboration.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring a balance of experience and growth potential.

Reporting Structure: The Digital Marketing Manager will likely report directly to the Head of Marketing or a similar position.

Work Arrangement: This role is offered in a hybrid format, with the option to work remotely from other cities and countries.

Growth Opportunities:

• Expanding user acquisition strategies to new markets and platforms
• Developing and leading a team of marketing specialists
• Contributing to the overall growth and success of Jooble's products

ASSUMPTION: This role offers significant growth potential, as Jooble continues to expand its global presence and user base.

🌍 Location & Work Environment

Office Type: Jooble's Kyiv office is a modern, collaborative workspace designed to facilitate productivity and creativity.

Office Location(s): Griva Digeni Str., Panayides Building, Office 203, Limassol, Cyprus 3035, CY and вулиця Кирилівська 71, Подільський, Київ, UA

Geographic Context:

• Kyiv, Ukraine, is the capital and largest city of Ukraine, with a population of over 2.9 million people
• The city is known for its vibrant culture, rich history, and diverse architecture
• Kyiv offers a high quality of life, with affordable living costs compared to other European capitals

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM (Kyiv time).

ASSUMPTION: While the role is offered in a hybrid format, candidates should be prepared to travel to the Kyiv office periodically for team meetings and events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Marketing expertise and experience
• Analytical and problem-solving skills
• Cultural fit and alignment with Jooble's values
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to user acquisition and campaign optimization
• Demonstrate your ability to work collaboratively with various teams
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Performance Marketing, User Acquisition, Marketing Metrics, Advertising Platforms, Analytics, A/B Testing, Budget Planning, Analytical Thinking, Creativity, Time Management, Communication Skills, Stress Resistance, Adaptability, Helicopter View

ASSUMPTION: Jooble's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Advertising platforms: Google Ads, Facebook Ads, TikTok Ads
• Analytics tools: GA4, Looker Studio, Appsflyer, Adjust, Tableau, Excel
• Project management tools: Asana, Trello, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Support: Jooble values supporting its employees and helping them grow both personally and professionally
• Transparency: Jooble fosters an open and transparent work environment, encouraging honest communication and collaboration
• Innovation: Jooble encourages creativity and innovation, always looking for new ways to improve its products and services

Work Style:

• Jooble offers a flexible, hybrid work arrangement, allowing employees to balance their work and personal lives
• The company values autonomy and self-management, with employees expected to take ownership of their tasks and projects
• Jooble encourages a results-driven work culture, focusing on outcomes rather than hours worked

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and taking ownership of your tasks?
• Do you enjoy collaborating with various teams and contributing to a shared vision?

ASSUMPTION: Jooble's company culture is characterized by flexibility, transparency, and a focus on employee growth and development.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple campaigns simultaneously
• Jooble's global presence may necessitate occasional travel or working with teams in different time zones
• The role may involve managing a team, requiring strong leadership and communication skills
• The role may require adapting to changes in the marketing landscape and adjusting strategies accordingly

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on performance and data-driven decision making
• This role offers a unique opportunity to work in a global, remote-first environment, with exposure to diverse markets and cultures
• Career progression in this role may lead to leadership positions within Jooble's marketing department or other areas of the business

ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with a strong focus on performance and growth.

📝 Sample Projects

• Developing and executing a user acquisition campaign for a new B2C product launch
• Optimizing advertising campaigns to improve ROI and reduce CAC for an existing product
• Conducting A/B testing to identify the most effective ad creatives and landing pages for a specific target audience

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Digital Marketing Manager at Jooble.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Jooble support the professional development and growth of its employees?
• What are the most challenging aspects of working in a global, remote-first environment?
• How does Jooble measure the success of its marketing campaigns and user acquisition strategies?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching Jooble's products, company culture, and the marketing landscape
• Follow up with the hiring manager after your interview to express your interest in the role
• If selected, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.