Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Sharm El Sheikh, South Sinai, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to drive online traffic, brand awareness, and customer engagement.
• Managing paid advertising campaigns across various platforms to maximize ROI.
• Overseeing SEO/SEM strategies to improve website traffic and search rankings.
• Creating and managing content for the website, blogs, and email marketing campaigns.
• Analyzing and reporting on campaign performance using tools like Google Analytics.
• Collaborating with internal teams to create landing pages and optimize user experience.
• Staying up-to-date with digital marketing trends and best practices.

ASSUMPTION: This role requires a strong understanding of digital marketing concepts and hands-on experience with various tools. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and execute digital marketing strategies to drive online traffic, brand awareness, and customer engagement.

✅ Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.) to maximize ROI.

✅ Oversee SEO/SEM strategies to maximize website traffic and search rankings.

✅ Manage the company's social media presence across all platforms.

✅ Create and manage content for the website, blogs, and email marketing campaigns.

✅ Analyze and report on campaign performance using tools like Google Analytics, providing actionable insights.

✅ Collaborate with internal teams (design, content, sales) to create landing pages and optimize user experience.

✅ Identify trends and insights and optimize spend and performance based on data.

✅ Manage the marketing budget for digital campaigns.

✅ Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

✅ Build and maintain a strong brand voice across all digital channels.

ASSUMPTION: The responsibilities listed above are not exhaustive and may vary based on business needs and the candidate's skills and experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience: Proven working experience of 2-5 years as a Digital Marketing Manager or similar role.

Required Skills:

• Strong understanding of digital marketing concepts, best practices, and tools.
• Hands-on experience with SEO, Google Ads, Facebook Business Manager, email marketing tools, and CMS platforms (e.g., WordPress).
• Excellent analytical skills and experience with reporting tools.
• Creative thinking and problem-solving abilities.
• Strong communication and leadership skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Skills:

• Certification in digital marketing.

ASSUMPTION: Candidates with a background in hospitality or experience working with hotel brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between EGP 25,000 and EGP 40,000 per month, based on industry standards for a Digital Marketing Manager role in Egypt with 2-5 years of experience. This range is subject to change based on the candidate's qualifications and the company's internal equity.

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and growth within the company.
• Discounted hotel stays and other employee perks.

Working Hours: The standard workweek is 40 hours, typically Monday through Friday, with some flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal equity. The benefits package may also vary based on the candidate's employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide. The company is known for its commitment to sustainability and innovation in the hospitality sector.

Company Size: AccorHotel is a large corporation with over 96,500 employees worldwide. This size offers opportunities for career growth and development within the organization.

Founded: AccorHotel was founded in 1967 and has since grown into one of the largest hotel chains in the world, with a presence in over 100 countries.

Company Description:

• AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services.
• The company is committed to sustainability and innovation, with a focus on providing exceptional guest experiences.
• AccorHotel offers a range of employee benefits and opportunities for professional development and growth.

Company Specialties:

• Hotel management and operations
• Luxury and upscale hotel brands
• Budget and economy hotel brands
• Resorts and vacation ownership
• Food and beverage services

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's large size and global presence offer candidates the opportunity to work in various departments and locations, providing ample room for career growth and development.

📊 Role Analysis

Career Level: This role is typically at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Digital Marketing Manager reports directly to the Director of Marketing and works closely with other marketing and sales teams to develop and execute digital marketing strategies.

Work Arrangement: This role is on-site, with some flexibility for remote work as needed. The standard workweek is 40 hours, typically Monday through Friday.

Growth Opportunities:

• Advancement to a senior marketing role within the company.
• Opportunities to work on international projects and gain global experience.
• Professional development opportunities, such as training and certification programs.

ASSUMPTION: The growth opportunities listed above are not guaranteed and may vary based on the candidate's performance, qualifications, and the company's internal structure.

🌍 Location & Work Environment

Office Type: The office is located in Sharm El Sheikh, Egypt, and offers a modern and collaborative work environment.

Office Location(s): 82 rue Henri Farman, Issy-les-Moulineaux, Paris Region 92130, FR

Geographic Context:

• Sharm El Sheikh is a popular tourist destination in Egypt, known for its beautiful beaches and resorts.
• The office is located in a modern business district, with easy access to public transportation and amenities.
• The cost of living in Sharm El Sheikh is relatively low compared to other major cities in Egypt.

Work Schedule: The standard workweek is 40 hours, typically Monday through Friday, with some flexibility for remote work as needed.

ASSUMPTION: The work environment and schedule may vary based on business needs and the candidate's specific role within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the marketing director

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Communication and leadership skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience.
• Be prepared to discuss your experience with SEO, Google Ads, and other digital marketing tools.
• Demonstrate your ability to work independently and manage multiple projects simultaneously.
• Showcase your creativity and problem-solving skills through relevant examples.

ATS Keywords: Digital Marketing, SEO, SEM, Google Ads, Facebook Ads, LinkedIn, Instagram, Content Creation, Email Marketing, Analytics, Budget Management, Social Media Management, Creative Thinking, Problem Solving, Communication, Leadership

ASSUMPTION: The interview process and assessment areas may vary based on the specific needs of the company and the role.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Business Manager
• WordPress
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary based on the candidate's specific role and the company's internal systems.

👔 Cultural Fit Considerations

Company Values:

• Passion for service
• Innovation
• Responsibility
• Fairness
• Expertise

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Creative
• Analytical

Self-Assessment Questions:

• Do you have a passion for providing exceptional customer service?
• Are you comfortable working in a collaborative and dynamic team environment?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you able to work independently and manage multiple projects simultaneously?

ASSUMPTION: The cultural fit considerations listed above are not exhaustive and may vary based on the specific needs of the company and the role.

⚠️ Potential Challenges

• The role may require working non-standard hours to manage international campaigns.
• The company is a large corporation, which may present challenges in terms of communication and decision-making.
• The role may require frequent travel to international locations.
• The cost of living in Sharm El Sheikh may be higher than in other parts of Egypt.

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the candidate's specific role and the company's internal structure.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles in the hospitality industry, this role may offer more opportunities for international travel and exposure to global markets.
• The role may require more experience with SEO and SEM strategies compared to similar roles in other industries.
• Career progression in this role may involve moving into a senior marketing role within the company or taking on international responsibilities.

ASSUMPTION: The role comparisons listed above are not exhaustive and may vary based on the specific needs of the company and the role.

📝 Sample Projects

• Developing and executing a social media marketing campaign to promote a new hotel opening in a popular tourist destination.
• Analyzing website traffic and search engine rankings to identify opportunities for improvement and implementing SEO strategies to maximize organic traffic.
• Managing a paid advertising campaign to drive bookings for a hotel during a peak travel season.

ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the candidate's specific role and the company's internal projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for employees in this role?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?

ASSUMPTION: The key questions listed above are not exhaustive and may vary based on the candidate's specific interests and the company's internal structure.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000058854541-digital-marketing-manager/
• Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on SEO, Google Ads, and other relevant tools.
• Prepare examples of your previous work, such as successful digital marketing campaigns or projects, to showcase your skills and experience.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.