📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Careem
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1 day remote per week, 30 days remote work per year)
🚀 Job Overview
Key aspects of this role include:
- Leading SEO strategy to improve visibility and performance across various platforms
- Collaborating with teams to optimize content for AI-driven search behavior
- Exploring and launching emerging marketing channels with a test-and-learn mindset
- Partnering with internal teams to align growth goals with platform capabilities
- Championing automation, data-driven experimentation, and continuous performance optimization
ASSUMPTION: This role requires a strong blend of technical and creative skills, with a focus on driving growth through innovative strategies and channels.
📋 Key Responsibilities
✅ Lead SEO strategy to improve the visibility and performance of landing and long-tail pages (LLPs) across traditional search engines and new-gen discovery platforms (e.g., ChatGPT, Perplexity).
✅ Collaborate with content, data, and web teams to structure, tag, and serve content that aligns with AI/LLM-driven search behavior.
✅ Drive ASO (App Store Optimization) to maximize the performance of app store landing pages, ensuring best-in-class discoverability, conversion rates, and creative placement.
✅ Explore and launch emerging marketing channels (e.g. AI chat surfaces, smart TVs, native placements), with a test-and-learn mindset and structured evaluation of performance.
✅ Partner closely with internal digital strategy, product, and engineering teams to align growth goals with platform capabilities.
✅ Ensure clarity and alignment on campaign briefs, translating business goals into actionable growth tactics across owned and paid assets.
✅ Maintain oversight of paid media (e.g. Paid Search, Social, Display, Video) while shifting emphasis toward quality placements and innovative visibility strategies.
✅ Champion automation, data-driven experimentation, and continuous performance optimization across all touchpoints.
✅ Set annual media strategy across verticals, with a focus on unlocking new audience pathways and sustainable growth levers.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive growth and innovation in the digital marketing space.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
Experience: 5-10 years of experience in digital marketing, with a strong focus on SEO, ASO, and emerging digital channels.
Required Skills:
- Demonstrated experience with technical and content SEO, including schema, indexation strategy, and LLP architecture
- Strong knowledge of ASO best practices, with hands-on experience optimizing app listings and creatives
- Passion for new technologies and AI-led marketing; familiarity with the adtech ecosystem in platforms like ChatGPT or Perplexity is a strong plus
- Fluency in Google Marketing Platform tools (SA360, DV360, GA360, Campaign Manager)
- Experience working with Mobile Measurement Platforms (e.g., Adjust) and understanding multi-touch attribution
- Familiarity with dashboarding tools (e.g., Looker Studio) and performance tracking
- Strong analytical mindset with an ability to connect insights to action
- A proven track record of scaling campaigns or programs from scratch, especially in non-traditional or nascent channels
Preferred Skills:
- Familiarity with the Middle East and North Africa (MENA) market
- Experience working in a hyper-growth startup environment
- Fluency in Arabic or other local languages
ASSUMPTION: The ideal candidate for this role will have a strong background in digital marketing, with a focus on SEO and ASO, as well as a passion for exploring new technologies and channels.
💰 Compensation & Benefits
Salary Range: AED 35,000 - 50,000 per month (Based on market research and company size)
Benefits:
- Healthcare Benefits
- Fitness Reimbursements
- Unlimited Vacation Days
- Remote Work Options (1 day per week, 30 days per year)
Working Hours: 40 hours per week, with flexible hours and the option to work from home one day per week
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Careem operates in the ride-hailing, food delivery, and payment services sectors, with a focus on the Middle East and North Africa (MENA) region.
Company Size: Careem has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Careem was founded in 2012 and has since grown to operate in over 70 cities across 10 countries.
Company Description:
- Careem is building the "Everything App" for the greater Middle East, making it easier for users to move around, order food and groceries, manage payments, and more.
- The company is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires.
- Careem has created earnings for over 3.5 million ride-hailing and delivery captains, simplified the lives of over 75 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses.
Company Specialties:
- Transportation
- Technology
- Logistics
Company Website: http://www.careem.com
ASSUMPTION: Careem is a well-established company in the MENA region, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: This role is at the senior manager level, with the opportunity to lead a team and drive strategic growth initiatives.
Reporting Structure: The Digital Marketing Manager will report directly to the Head of Growth Marketing and work closely with cross-functional teams, including product, engineering, and data.
Work Arrangement: This is a hybrid role, with employees working 4 days in the office and 1 day remotely. Additionally, employees can work remotely from any country in the world for up to 30 days per year.
Growth Opportunities:
- Careem offers opportunities for professional growth and development, with a focus on internal promotions and career progression.
- The company encourages employees to take on new challenges and expand their skill sets.
- With Careem's rapid growth and expansion, there are ample opportunities for employees to grow with the company.
ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and skill development.
🌍 Location & Work Environment
Office Type: Careem's offices are modern and collaborative, with a focus on employee comfort and productivity.
Office Location(s): Careem's headquarters are located in Dubai, United Arab Emirates, with additional offices in other MENA countries.
Geographic Context:
- Dubai is a multicultural city with a thriving business ecosystem, making it an ideal location for a global tech company like Careem.
- The United Arab Emirates offers a stable and supportive business environment, with a focus on innovation and entrepreneurship.
- Careem's offices are located in prime business districts, providing easy access to amenities and transportation.
Work Schedule: Careem offers a flexible work schedule, with the option to work from home one day per week and up to 30 days per year remotely from any country in the world.
ASSUMPTION: Careem's work environment is modern, collaborative, and flexible, with a focus on employee comfort and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Digital marketing expertise, with a focus on SEO and ASO
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Careem's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Careem's business and the MENA market
- Showcase your passion for innovation and growth in the digital marketing space
ATS Keywords: SEO, ASO, Digital Marketing, Growth Marketing, Emerging Channels, AI Marketing, Performance Optimization, Campaign Management, Collaboration, Automation, Creativity, Technical Skills, Adtech Ecosystem, Mobile Measurement, Dashboarding
ASSUMPTION: Careem's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Marketing Platform tools (SA360, DV360, GA360, Campaign Manager)
- Mobile Measurement Platforms (e.g., Adjust)
- Dashboarding tools (e.g., Looker Studio)
- AI-driven discovery engines (e.g., ChatGPT, Perplexity)
- App store optimization tools (e.g., App Annie, Sensor Tower)
ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, with a focus on SEO, ASO, and emerging channels.
👔 Cultural Fit Considerations
Company Values:
- Simplify and improve
- Build an awesome organization
- Focus on impact
Work Style:
- Collaborative and cross-functional
- Data-driven and experimental
- Focused on growth and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about driving growth and innovation through digital marketing channels?
- Do you have a strong track record of scaling campaigns or programs from scratch, especially in non-traditional or nascent channels?
ASSUMPTION: Careem values candidates who are passionate about driving growth and innovation, with a strong focus on collaboration, data-driven decision-making, and a growth mindset.
⚠️ Potential Challenges
- The MENA market is diverse and complex, requiring a deep understanding of local cultures, languages, and consumer behaviors
- The role may require working with multiple time zones and coordinating with remote teams
- The pace of change in the digital marketing landscape can be rapid, requiring continuous learning and adaptation
- The role may involve managing a team and navigating internal politics within a large, growing organization
ASSUMPTION: This role presents unique challenges and opportunities, requiring a strong blend of technical skills, strategic thinking, and cultural awareness.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this role places a greater emphasis on technical skills, emerging channels, and AI-driven marketing
- In the MENA region, Careem is a well-established company with a strong focus on innovation and growth, providing unique opportunities for professional development and career progression
- Careem's hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, which may be appealing to candidates seeking a blend of in-person and remote work
ASSUMPTION: This role offers a unique blend of technical, strategic, and cultural challenges and opportunities, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve Careem's search engine rankings and visibility across multiple platforms
- Optimizing Careem's app store listings and creatives to maximize discoverability, conversion rates, and user acquisition costs
- Launching and optimizing marketing campaigns on emerging channels, such as AI chat surfaces, smart TVs, and native placements
ASSUMPTION: These sample projects illustrate the strategic, technical, and creative aspects of the Digital Marketing Manager role at Careem.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Marketing department?
- How does Careem approach collaboration and communication across different teams and time zones?
- What are the key priorities for this role in the first 90 days?
- How does Careem support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the Digital Marketing team in the coming year?
ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, team structure, and growth opportunities, as well as Careem's approach to collaboration and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on SEO, ASO, and emerging digital channels
- Prepare a portfolio or examples of your work, demonstrating your ability to drive growth and innovation in the digital marketing space
- Follow up with the Careem HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
