Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Uplift People Consulting

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven digital marketing strategies for gaming products, AI workstations, and notebooks & tech services.
• Managing paid media campaigns across various platforms to drive user acquisition, retention, and monetization.
• Optimizing SEO/SEM, affiliate marketing, and influencer collaborations to expand reach and maximize ROI.
• Analyzing market trends and competitor strategies to identify growth opportunities.
• Leading and mentoring a high-performing team of performance marketing, SEO, and CRO professionals.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced environment. Familiarity with AI-driven marketing tools and user acquisition strategies is essential.

📋 Key Responsibilities

✅ Develop and implement omnichannel digital marketing strategies for gaming products, AI workstations, and notebooks & tech services.

✅ Manage paid media campaigns (Google Ads, Meta, TikTok, programmatic, etc.) to drive user acquisition, retention, and monetization.

✅ Optimize SEO/SEM to create on-demand and push promotions.

✅ Optimize affiliate marketing and influencer collaborations to expand reach by leveraging their brand for the company and product promotions.

✅ Analyze market trends and competitor strategies to identify growth opportunities.

✅ Oversee social media strategy (Twitter, Instagram, YouTube, Twitch, Discord, etc.) to engage gaming communities and commercial customers.

✅ Collaborate with creative teams to produce high-impact content (trailers, gameplay clips, live streams, blogs) to attract and engage consumers and B2B customers.

✅ Track KPIs (CTR, CAC, LTV, ROAS, CR) using tools like Google Analytics, Adjust, or Tableau.

✅ A/B test ad creatives, landing pages, and messaging to improve conversion rates.

✅ Report on campaign performance and adjust strategies based on data insights.

✅ Optimize company website to increase visibility on Google.

✅ Manage email/SMS marketing automation (e.g., customer journeys, re-engagement campaigns).

✅ Foster community engagement through Discord, Reddit, and forums.

✅ Work with PR and customer support to maintain brand reputation.

✅ Build, mentor, and lead a high-performing team of performance marketing, SEO, and CRO professionals.

✅ Foster a culture of innovation, accountability, collaboration, and inclusivity, aligning with the company’s core values.

✅ Conduct performance reviews and implement professional development programs for the Digital Marketing Team.

ASSUMPTION: This role requires strong leadership skills, the ability to manage multiple projects simultaneously, and a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: 5+ years in digital marketing, preferably in gaming, tech, or entertainment.

Required Skills:

• Proven experience in digital marketing strategy and campaign management.
• Strong analytical skills and data-driven mindset.
• Familiarity with AI-driven marketing tools and user acquisition strategies.
• Experience with paid media campaigns (Google Ads, Meta, TikTok, programmatic, etc.).
• Knowledge of SEO/SEM and affiliate marketing.
• Ability to lead and mentor a team.

Preferred Skills:

• Experience with AI tools related to designing.
• Basic design/video editing skills (Canva, Adobe Suite).
• Knowledge of programmatic advertising or gaming platforms (Steam, Epic Store, etc.).
• Familiarity with ASO (App Store Optimization).

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results through data-driven strategies are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is AED 25,000 - 35,000 per month, based on experience and qualifications. This estimate is based on industry standards for digital marketing managers in Dubai.

Benefits:

• Health insurance and dental plans.
• Retirement savings plans.
• Employee development and training opportunities.
• Flexible working hours and remote work options.

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM. However, flexibility is available based on team needs and project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Uplift People Consulting specializes in global talent search, covering EMEA, LATAM, USA, and APAC. They focus on sourcing top executive and mid-senior talent across various functions, using a combination of speed, cutting-edge technology, and global networks.

Company Size: Uplift People Consulting is a small company with 11-50 employees, providing a collaborative and agile work environment.

Founded: Uplift People Consulting was founded in 2021 and has since successfully placed talent in 52 countries.

Company Description:

• Uplift People Consulting combines speed and advanced recruitment tools with global networks to source top talent.
• The company engages with its audience through a podcast, newsletter, and webinars, staying at the forefront of talent acquisition and global HR trends.
• Uplift People Consulting offers a range of solutions, including executive search, recruitment process outsourcing, outplacement services, and leadership assessment and development.

Company Specialties:

• Human Resources Services
• HR Development
• HR Transformation
• HR Strategy
• People Analytics
• HR Mentoring
• Talent Acquisition
• Executive Search
• Leadership Development
• International HR Management
• Interim HR Management
• Recruitment
• International Recruitment
• RPO
• Recruitment Process Outsourcing
• International Talent Acquisition
• EMEA Recruitment
• APAC Recruitment
• Europe Recruitment Agency
• Recruitment Agency
• Sourcing
• Talent Mapping
• IT Recruitment
• HR Recruitment
• Finance Recruitment
• Europe Recruitment
• Europe RPO
• Tech Recruitment
• Europe Hiring
• C level Recruitment
• Executive Recruitment
• Talent Attraction
• HR Director Recruitment
• Director Recruitment
• Career Coaching
• HR Coaching
• Outplacement Services
• HR Recruitment
• Global Recruitment
• Global Talent Acquisition
• Employer Branding
• AI Recruiter
• Recruitment Technology
• Medical hiring
• Hospitals hiring
• Healthcare hiring

Company Website: https://uplift-people.com/

ASSUMPTION: Uplift People Consulting's focus on global networks and advanced recruitment tools enables them to source top talent quickly and efficiently.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring strategic thinking, leadership, and a strong understanding of digital marketing principles.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: This is an on-site position, with the possibility of remote work or hybrid arrangements based on team needs and project requirements.

Growth Opportunities:

• Progression to a Senior Digital Marketing Manager or Head of Marketing role.
• Expansion into new markets or product lines within the company.
• Development of leadership and management skills through team mentoring and project management.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and management skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Uplift People Consulting's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major commercial hub and a popular destination for expats, offering a multicultural environment and a high standard of living.
• The company's office is located in a bustling business district, providing easy access to amenities, public transportation, and other points of interest.
• Dubai's strategic location between the East and West makes it an ideal base for global operations.

Work Schedule: The standard workweek is Sunday to Thursday, with flexible hours and remote work options available based on team needs and project deadlines.

ASSUMPTION: Uplift People Consulting's office environment encourages collaboration, innovation, and work-life balance, with a strong focus on employee well-being and development.

💼 Interview & Application Insights

Typical Process:

• Online application review and initial screening.
• Phone or video call with the HR team to discuss qualifications and fit for the role.
• In-depth interview with the hiring manager and team members to assess skills and cultural fit.
• Background check and reference checks.
• Final interview with the company's leadership team.
• Job offer and onboarding.

Key Assessment Areas:

• Digital marketing strategy and campaign management skills.
• Analytical skills and data-driven mindset.
• Leadership and team management abilities.
• Cultural fit and alignment with the company's core values.
• Problem-solving skills and adaptability in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience, skills, and achievements relevant to this role.
• Include specific examples of successful digital marketing campaigns you've managed, emphasizing results and ROI.
• Demonstrate your understanding of the gaming and tech industries, and how your experience can drive growth for the company's products and services.
• Prepare questions to ask the interviewer about the company's digital marketing strategy, team dynamics, and growth opportunities.

ATS Keywords: Digital Marketing, SEO, SEM, Paid Media, Affiliate Marketing, Influencer Marketing, Team Leadership, AI-driven Marketing, User Acquisition, Gaming Industry, Tech Industry

ASSUMPTION: Uplift People Consulting's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. Successful candidates will demonstrate a strong understanding of digital marketing principles, leadership abilities, and a strategic mindset.

🛠️ Tools & Technologies

• Google Analytics
• Adjust
• Tableau
• Google Ads
• Meta Ads Manager
• TikTok Ads
• Programmatic advertising platforms
• AI-driven marketing tools (e.g., HubSpot, ChatGPT, Semrush)
• CRM and marketing automation tools (e.g., HubSpot, Mailchimp)
• Social media management tools (e.g., Hootsuite, Buffer)
• Design and video editing tools (e.g., Canva, Adobe Suite)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of the Digital Marketing Manager.

👔 Cultural Fit Considerations

Company Values:

• Global Reach, Local Expertise: Uplift People Consulting combines global networks and local expertise to source top talent quickly and efficiently.
• Speed & Precision: The company leverages advanced recruitment tools and AI to deliver high-quality shortlists within less than one week.
• Data-Driven, Human-Centered: Uplift People Consulting combines data-driven insights with a human touch to deliver an exacting fit for role and culture.

Work Style:

• Collaborative and agile work environment.
• Focus on innovation, accountability, and continuous improvement.
• Strong emphasis on employee well-being, development, and work-life balance.
• Opportunities for professional growth and career advancement.

Self-Assessment Questions:

• Do you align with Uplift People Consulting's core values of global reach, speed & precision, and data-driven, human-centered approach?
• Are you comfortable working in a fast-paced, collaborative environment that prioritizes innovation and accountability?
• Do you thrive in a role that requires strong leadership, strategic thinking, and a data-driven mindset?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Uplift People Consulting's values and work style, as well as the ability to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-paced, dynamic environment.
• Keeping up with industry trends and technological advancements in digital marketing.
• Balancing multiple projects and priorities simultaneously.
• Working with tight deadlines and performance-driven KPIs.
• Navigating the unique cultural and regulatory landscape of the Middle East.

ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome successfully.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of gaming and tech industries, as well as AI-driven marketing tools and user acquisition strategies.
• Digital Marketing Managers in other industries may not have the same level of exposure to gaming and tech-specific marketing channels and trends.
• Career progression in this role may lead to specialized positions within the gaming and tech industries, or broader marketing leadership roles within the company.

ASSUMPTION: This role offers unique opportunities for candidates with a strong background in digital marketing and a passion for the gaming and tech industries.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new AI workstation product launch, including paid media campaigns, SEO/SEM optimization, and influencer collaborations.
• Managing a team to create and optimize high-impact content (trailers, gameplay clips, live streams, blogs) for a popular gaming franchise, driving user acquisition and engagement.
• Analyzing market trends and competitor strategies to identify growth opportunities for a notebook and tech services product line, and developing targeted digital marketing campaigns to capitalize on these insights.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Digital Marketing Manager in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's overall digital marketing strategy, and what are the key performance indicators (KPIs) for success?
• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance and employee well-being?
• What is the team's dynamic, and how does this role contribute to its success?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role's requirements, the team's dynamics, and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your digital marketing experience, skills, and achievements relevant to this role.
• Prepare questions to ask the interviewer about the company's digital marketing strategy, team dynamics, and growth opportunities.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
• If selected for an interview, research the company's mission, values, and recent projects to demonstrate your understanding of their business and culture.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.