Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Kimberly-Clark

🔹 Location: Mumbai Corporate Office, India

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing on-platform media for marketplaces (Amazon, Flipkart, Firstcry)
• Developing and executing a holistic digital strategy aligned to overall business objectives
• Creating and executing an annual digital marketing calendar
• Driving ecommerce marketing strategies for various platforms
• Analyzing and reporting on digital media performance metrics
• Managing the agency ecosystem for digital paid media
• Researching emerging technologies and best practices in digital marketing

ASSUMPTION: This role requires a strong blend of strategic thinking, analytical skills, and hands-on execution to drive digital marketing efforts and achieve business objectives.

📋 Key Responsibilities

✅ Managing on-platform media for marketplaces (Amazon, Flipkart, Firstcry)

✅ Developing and executing a holistic digital strategy aligned to overall business objectives

✅ Creating and executing an annual digital marketing calendar

✅ Driving ecommerce marketing strategies for various platforms

✅ Analyzing and reporting on digital media performance metrics

✅ Managing the agency ecosystem for digital paid media

✅ Researching emerging technologies and best practices in digital marketing

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous learning to stay ahead in the fast-paced digital marketing landscape.

🎯 Required Qualifications

Education: MBA/Postgraduate degree in Marketing/Digital Marketing

Experience: 3-4 years of relevant experience in handling FMCG category or working in a performance marketing agency

Required Skills:

• Analytical ability
• Execution excellence
• Accountability of business results
• Growth mindset
• Agility and attention to details
• Strong MS Excel skills for data analysis
• Self-motivation and ability to work independently

Preferred Skills:

• Experience with specific ecommerce platforms (Amazon, Flipkart, Firstcry)
• Knowledge of digital media analytics tools
• Experience managing agency relationships

ASSUMPTION: Candidates with a strong academic background in marketing, coupled with relevant work experience and a proven track record in digital marketing, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Flexible work arrangements

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Manager role in Mumbai, India. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Kimberly-Clark operates in the manufacturing industry, focusing on producing and marketing consumer and professional products. The company's portfolio includes iconic brands like Huggies, Kleenex, Kotex, and Scott.

Company Size: Kimberly-Clark is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Kimberly-Clark was founded in 1872 and has since grown into a global leader in its industry.

Company Description:

• Kimberly-Clark is committed to creating Better Care for a Better World through its products and practices.
• The company fosters a performance-driven culture fueled by authentic caring.
• Kimberly-Clark is dedicated to sustainability, inclusion, wellbeing, and career development.

Company Specialties:

• Consumer products
• Professional products
• Brand management
• Marketing and sales
• Sustainability and corporate social responsibility

Company Website: www.kimberly-clark.com

ASSUMPTION: Kimberly-Clark's large size and global presence offer applicants numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in digital marketing and ecommerce.

Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including brand and account teams.

Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days per week in the office and the remainder working remotely.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into new markets or product categories
• Development of leadership and management skills

ASSUMPTION: This role offers ample opportunities for career growth and development within Kimberly-Clark's extensive portfolio of brands and global presence.

🌍 Location & Work Environment

Office Type: Kimberly-Clark's Mumbai office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Mumbai Corporate Office, India

Geographic Context:

• Mumbai is a major commercial hub and the financial capital of India.
• The city offers a vibrant culture, diverse food scene, and numerous recreational opportunities.
• Mumbai's strategic location makes it an ideal base for working with both domestic and international markets.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: Mumbai's dynamic business environment and cultural diversity provide an enriching work experience for professionals in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Digital marketing strategy and execution
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience and achievements in digital marketing and ecommerce.
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a team.

ATS Keywords: Digital Marketing, Ecommerce Marketing, Media Analytics, Data Analysis, Strategic Planning, Performance Marketing, Project Management, Collaboration, Agility, Attention to Detail, Self-Motivation, Entrepreneurial Initiative, Cross-Functional Work, Analytical Ability, Execution Excellence, Accountability

ASSUMPTION: Kimberly-Clark's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing expertise and strategic thinking.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, LinkedIn)
• Ecommerce platforms (Amazon, Flipkart, Firstcry)
• Microsoft Office Suite (Excel, PowerPoint)
• Project management tools (Asana, Trello)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are commonly used in digital marketing and ecommerce.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Collaborative
• Inclusive
• Sustainable
• Caring

Work Style:

• Results-oriented
• Data-driven
• Adaptable
• Team-focused
• Innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Can you effectively collaborate with cross-functional teams to achieve shared goals?
• Do you have a growth mindset and a strong desire to learn and improve?

ASSUMPTION: Kimberly-Clark values employees who are passionate about their work, committed to continuous learning, and dedicated to fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple ecommerce platforms and their unique requirements
• Keeping up with the fast-paced nature of digital marketing and ecommerce trends
• Balancing strategic planning with day-to-day tactical execution
• Working with external agencies and vendors to manage digital paid media

ASSUMPTION: These challenges can be overcome with strong project management skills, a growth mindset, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is unique in its focus on managing on-platform media for marketplaces and driving ecommerce marketing strategies.
• Compared to other digital marketing roles, this position requires a stronger focus on ecommerce and platform-specific strategies.
• Career progression in this role could lead to senior marketing roles within Kimberly-Clark, with potential expansion into new markets or product categories.

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and continuous learning, making it an attractive opportunity for digital marketing professionals looking to gain experience in ecommerce and platform-specific strategies.

📝 Sample Projects

• Developing and executing a successful digital marketing campaign for a new product launch on Amazon, Flipkart, and Firstcry
• Analyzing and optimizing digital media performance metrics to improve ROI and drive business growth
• Managing agency relationships to ensure efficient and effective execution of digital paid media campaigns

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Digital Marketing Manager in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Kimberly-Clark support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Kimberly-Clark measure the success of its digital marketing efforts, and how will my performance be evaluated?
• What are the most rewarding aspects of working in digital marketing at Kimberly-Clark?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and ecommerce.
• Prepare for the interview by researching Kimberly-Clark's products, brands, and company culture.
• If selected, be prepared to provide examples of your past achievements in digital marketing and ecommerce.
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.