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Digital Marketing Manager

Hire with Reef
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager

πŸ”Ή Company: Hire with Reef

πŸ”Ή Location: Remote (Philippines)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Designing and executing high-impact marketing campaigns for clients across Australia and New Zealand
  • Developing multi-channel strategies, including digital advertising, email automation, content, and social media
  • Measuring results against KPIs to drive growth in lead generation, brand awareness, and customer engagement
  • Serving a variety of industries, such as B2B SaaS, professional services, and consumer brands

ASSUMPTION: This role requires a high level of autonomy and self-management, as well as strong communication skills to work effectively with clients remotely.

πŸ“‹ Key Responsibilities

βœ… Develop and implement multi-channel marketing strategies to achieve client objectives

βœ… Create and manage digital advertising campaigns on platforms like Meta, Google, and LinkedIn

βœ… Optimize campaign performance using analytics tools and data-driven insights

βœ… Collaborate with clients to understand their business goals and translate them into effective marketing campaigns

βœ… Monitor and report on campaign performance using tools like Google Analytics and Data Studio

βœ… Stay up-to-date with industry trends and best practices in digital marketing

ASSUMPTION: This role may require occasional work outside of standard hours to meet project deadlines or client needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum five years of experience planning and running marketing campaigns for ANZ clients

Required Skills:

  • Proficient with Meta Ads, Google Ads, LinkedIn Ads, SEO tools (e.g., SEMrush or Ahrefs), and marketing automation platforms (e.g., HubSpot or Marketo)
  • Strong capability with analytics tools (Meta, Google Analytics, Data Studio) to track performance and optimize spend
  • Excellent written and spoken English for clear campaign briefs, reporting, and client communications
  • Proven ability to work independently and manage multiple projects simultaneously

Preferred Skills:

  • Experience with project management tools (e.g., Asana, Trello, or Monday.com)
  • Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)

ASSUMPTION: While not explicitly stated, having experience with remote work and collaborating with clients across different time zones would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: AUD 2,000 - 3,000 per month based on experience

Benefits:

  • Stable, long-term employment with an established Australian business
  • Flexible working arrangements with clear deliverables and growth opportunities
  • Trust-based work culture with autonomy over creative decisions
  • Professional development support in both design and digital marketing

Working Hours: 40 hours/week Monday-Friday, ANZ timezone

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with similar experience requirements in the ANZ market.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hire with Reef is a technology company specializing in connecting remote talent with established companies across Western markets. They focus on long-term growth and value their employees accordingly.

Company Size: Hire with Reef has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Hire with Reef was founded in 2019, making it a relatively young company with a strong focus on innovation and adaptability.

Company Description:

  • Hire with Reef helps top talent find remote roles with established companies across Western markets.
  • Their business model involves matching candidates with companies who are serious about long-term growth and value their employees accordingly.
  • They are not an outsourcing agency; candidates are hired directly by the client as their contractor.

Company Specialties:

  • Remote work and hybrid teams
  • Employee wellbeing and mental health
  • Mobile app development for remote work

Company Website: https://www.reef.rocks

ASSUMPTION: Hire with Reef's focus on remote work and employee wellbeing may indicate a company culture that prioritizes work-life balance and employee satisfaction.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level of a marketing career, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Digital Marketing Manager will likely report directly to the client's marketing or management team, with minimal supervision from Hire with Reef.

Work Arrangement: This role is remote solely, requiring a reliable internet connection, a suitable laptop or desktop, and a quiet working environment with a good quality microphone or headset.

Growth Opportunities:

  • Expanding the scope of marketing campaigns and taking on more responsibility as the role progresses
  • Developing expertise in new marketing channels or platforms as the industry evolves
  • Potential opportunities to work with new clients or industries, providing diverse experience

ASSUMPTION: Given the remote nature of this role and the variety of clients served, there may be opportunities for career growth within the company or through working with new clients.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work)

Geographic Context:

  • The Philippines has a strong English-speaking workforce and a time zone that overlaps with Australia and New Zealand, making it an ideal location for this role.
  • The cost of living in the Philippines is generally lower than in Australia and New Zealand, which may impact salary negotiations.
  • The Philippines has a tropical climate, with temperatures ranging from 21Β°C to 32Β°C (70Β°F to 90Β°F) throughout the year.

Work Schedule: The work schedule is 40 hours/week Monday-Friday, in the ANZ timezone. This may require some flexibility to accommodate client meetings or project deadlines.

ASSUMPTION: Applicants should be comfortable working independently and managing their time effectively in a remote work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with Hire with Reef
  • Client interview(s) with the potential employer
  • Background check and onboarding

Key Assessment Areas:

  • Marketing expertise and campaign strategy
  • Communication and client management skills
  • Problem-solving and adaptability
  • Cultural fit with the client's organization

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills for this role.
  • Prepare examples of successful marketing campaigns you've managed, including results and metrics.
  • Research the client's industry and business to demonstrate your understanding of their needs and goals.

ATS Keywords: Digital Marketing, Marketing Manager, Campaign Planning, Lead Generation, Brand Awareness, Customer Engagement, Multi-Channel Strategies, Digital Advertising, Email Automation, Content Marketing, Social Media, Analytics Tools, Performance Tracking, Client Communications, ANZ Market

ASSUMPTION: The application process may vary depending on the specific client the applicant is matched with, as Hire with Reef serves a variety of industries and clients.

πŸ› οΈ Tools & Technologies

  • Meta Ads (Facebook Ads)
  • Google Ads
  • LinkedIn Ads
  • SEMrush or Ahrefs (SEO tools)
  • HubSpot or Marketo (marketing automation platforms)
  • Google Analytics
  • Data Studio
  • Project management tools (e.g., Asana, Trello, or Monday.com)
  • CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)

ASSUMPTION: The specific tools and technologies required may vary depending on the client's preferences and the industry they operate in.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Remote work and flexibility
  • Employee wellbeing and mental health
  • Innovation and adaptability

Work Style:

  • Independent and self-motivated
  • Strong communication and client management skills
  • Adaptable and able to work with a variety of clients and industries

Self-Assessment Questions:

  • Do you thrive in a remote work environment with minimal supervision?
  • Are you comfortable managing multiple projects and clients simultaneously?
  • Do you have a strong understanding of digital marketing trends and best practices?

ASSUMPTION: Applicants should assess their fit with Hire with Reef's focus on remote work, employee wellbeing, and innovation, as well as their ability to work independently and manage multiple projects.

⚠️ Potential Challenges

  • Managing client expectations and delivering results in a remote work environment
  • Adapting to the unique needs and goals of each client, as Hire with Reef serves a variety of industries
  • Balancing multiple projects and deadlines while maintaining a strong work-life balance
  • Potential time zone differences between the applicant and the client, requiring flexibility and effective communication

ASSUMPTION: These challenges are inherent to the nature of the role and can be overcome with strong communication, adaptability, and time management skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Marketing Manager position, but with a focus on serving a variety of clients and industries remotely.
  • Unlike traditional in-house marketing roles, this position offers the opportunity to work with multiple clients and gain diverse experience.
  • Career progression may involve expanding the scope of marketing campaigns, developing expertise in new channels, or working with new clients.

ASSUMPTION: Applicants should consider the unique aspects of this role, such as the remote work environment and variety of clients, when comparing it to other Digital Marketing Manager positions.

πŸ“ Sample Projects

  • Developing and executing a multi-channel marketing campaign for a B2B SaaS client to increase lead generation and brand awareness
  • Optimizing a professional services client's LinkedIn Ads campaign to improve cost-per-acquisition and drive more qualified leads
  • Creating and implementing an email automation strategy for a consumer brand to improve customer engagement and retention

ASSUMPTION: These sample projects are intended to illustrate the types of marketing campaigns the Digital Marketing Manager may be responsible for, but the specific projects will vary depending on the client and their needs.

❓ Key Questions to Ask During Interview

  • Can you describe the company culture and work environment of the client I would be working with?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?
  • How does this role fit into the client's overall marketing strategy, and what are the long-term goals for the campaigns I would be managing?
  • What opportunities are there for professional development and growth within this role?
  • How does the client support remote workers and ensure their wellbeing in this role?

ASSUMPTION: These questions are designed to help applicants better understand the role, the client, and the company culture, as well as assess the potential for growth and development in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills for this role.
  • Prepare examples of successful marketing campaigns you've managed, including results and metrics.
  • Research the client's industry and business to demonstrate your understanding of their needs and goals.
  • Follow up with Hire with Reef one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.