Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies for Rooms, Food & Beverage, Wellness, and Banquets.
• Managing digital campaigns across various platforms, including SEO/SEM, email, and display advertising.
• Collaborating with cross-functional teams and external partners to create integrated marketing campaigns.
• Analyzing performance metrics and reporting on key results to drive continuous improvement.

ASSUMPTION: This role requires a strong understanding of digital marketing trends and a proven track record in driving revenue through digital channels in the hospitality industry.

📋 Key Responsibilities

✅ Developing and executing digital marketing strategies for Rooms, Food & Beverage, Wellness, and Banquets.

✅ Managing digital campaigns across various platforms, including SEO/SEM, email, and display advertising.

✅ Designing media plans and executing targeted campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, OTAs, Food Aggregators, and other relevant aggregators and third-party digital platforms.

✅ Driving and updating the hotel website content and user experience (UX) to enhance SEO, traffic, leads, engagement, and conversion rates.

✅ Regularly updating the website, owned channels, aggregator platforms with new features, promotions, images, and content in collaboration with internal stakeholders.

✅ Monthly auditing all the content and refreshing it with the latest updates and promotions.

✅ Reviewing all owned and external portal brand content and leveraging online reviews to increase brand credibility.

✅ Staying updated on industry trends, digital marketing best practices, and emerging technologies to keep Fairmont Mumbai ahead of the competition.

✅ Handling and coordinating with the digital, social media agencies, vendors, and likeminded partners to execute digital marketing initiatives effectively.

✅ Driving Online PR and SEO to increase brand visibility and engagement.

✅ Spearheading WhatsApp and email marketing initiatives for all brand pillars targeted campaigns for lead generation, direct bookings, and drive reservations.

✅ Overseeing email marketing campaigns, including content creation, list management, and performance analysis to maximize reach and engagement.

✅ Developing compelling and on-brand digital content, including graphics, videos, and other assets.

✅ Utilizing digital analytics tools to monitor website performance, track room nights, website traffic, and look-to-book conversion ratios.

✅ Preparing and presenting detailed performance reports on a weekly and monthly basis, including key metrics, insights, and recommendations.

✅ Collaborating with Sales and Revenue Management teams to create integrated marketing campaigns that align with business goals and drive direct.com bookings.

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to manage multiple projects simultaneously in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred.

Experience: Proven experience (5+ years) in digital marketing roles within the hospitality or luxury industry, with a track record of successful campaigns and driving revenue.

Required Skills:

• Strong understanding of SEO/SEM, PPC, social media, email marketing, and content management systems (CMS).
• Proficiency in digital analytics tools and methodologies to analyze campaign performance and optimize strategies.
• Excellent communication skills with the ability to collaborate effectively across departments and with external partners.
• Creative thinker with strong problem-solving skills and attention to detail.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills:

• Experience with WhatsApp Business API.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in luxury hospitality or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for career growth and development within the Accor group.
• Employee discounts on hotel stays and food & beverage outlets.

Working Hours: Full-time position with standard office hours, plus additional hours as needed to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: Accor is a large corporation with over 10,000 employees globally. Working for a large company like Accor offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Accor was founded in 1967 and has since grown into a leading global hospitality company.

Company Description:

• Accor is a world-leading hospitality group counting over 5,400 properties throughout more than 110 countries.
• The group offers a wide range of hotel brands, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
• Accor is committed to making positive impact both locally and globally, ensuring hospitality benefits not only the few but all.

Company Specialties:

• Hospitality and Catering

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive global presence and diverse portfolio of hotel brands offer applicants a unique opportunity to work in various hospitality environments and gain valuable experience.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Manager and works closely with various teams, including core marketing, corporate, creative design, and revenue management/sales.

Work Arrangement: This is an on-site position, with the primary workplace located at Fairmont Mumbai. However, some flexibility may be available for remote work, depending on the candidate's specific needs and the company's policies.

Growth Opportunities:

• Progression to a regional or global marketing role within the Accor group.
• Expanding skills and expertise in digital marketing and hospitality management.
• Gaining experience working with diverse teams and stakeholders across various hotel brands and locations.

ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the hospitality industry and be open to taking on new challenges and responsibilities as they arise.

🌍 Location & Work Environment

Office Type: Fairmont Mumbai is a luxury hotel located in the heart of the city, offering a sophisticated and upscale work environment.

Office Location(s): Fairmont Mumbai, 222, Dr. Annie Besant Road, Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India.
• The city is known for its vibrant culture, diverse population, and bustling economy.
• Mumbai offers a wide range of amenities, including world-class dining, shopping, and entertainment options.

Work Schedule: The work schedule for this role is primarily Monday to Friday, with additional hours as needed to meet project deadlines.

ASSUMPTION: Working in a luxury hotel environment like Fairmont Mumbai offers applicants the opportunity to gain experience in high-end hospitality and develop their skills in a dynamic and fast-paced setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Accor careers portal.
• Phone or video screening with the HR department.
• In-depth interviews with the Marketing Manager and other relevant stakeholders.
• Final round interview with the General Manager of Fairmont Mumbai.

Key Assessment Areas:

• Digital marketing expertise and strategic thinking.
• Communication and collaboration skills.
• Problem-solving abilities and attention to detail.
• Cultural fit and alignment with Accor's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Be prepared to discuss specific digital marketing campaigns you've managed and their outcomes.
• Demonstrate your understanding of the hospitality industry and Accor's brand.

ATS Keywords: Digital Marketing, SEO, SEM, PPC, Email Marketing, Social Media, Analytics, Hospitality, Luxury Industry, Campaign Management, Performance Tracking, Brand Management, Lead Generation, Online PR, Advertising

ASSUMPTION: Accor's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Analytics
• Google Ads
• Meta (Facebook & Instagram) Ads Manager
• LinkedIn Ads
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the company's internal systems.

👔 Cultural Fit Considerations

Company Values:

• Respect: Recognizing and valuing the individuality and diversity of our employees and guests.
• Integrity: Acting with honesty and transparency in all our actions.
• Commitment: Being dedicated to our guests, our colleagues, and the success of our company.

Work Style:

• Collaborative: Working closely with cross-functional teams and external partners to achieve common goals.
• Adaptable: Embracing change and responding quickly to new opportunities and challenges.
• Results-driven: Focusing on delivering measurable outcomes and continuous improvement.

Self-Assessment Questions:

• Do you align with Accor's core values of respect, integrity, and commitment?
• Are you comfortable working in a dynamic, fast-paced environment with tight deadlines?
• Do you thrive in a collaborative work setting and enjoy working with diverse teams?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Accor's values and be able to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for some candidates.
• Working in a luxury hotel environment may require a higher level of professionalism and attention to detail.
• The role may involve occasional weekend or evening work to support events and promotions.
• Mumbai's bustling and sometimes chaotic urban environment may present challenges for some candidates.

ASSUMPTION: Applicants should carefully consider their personal and professional goals, as well as their ability to thrive in a fast-paced, dynamic work environment before applying for this role.

📈 Similar Roles Comparison

• Compared to other digital marketing roles in the hospitality industry, this position offers a unique opportunity to work in a luxury hotel environment and gain experience in high-end hospitality marketing.
• Accor's global presence and diverse portfolio of hotel brands provide applicants with a broader range of career development opportunities compared to smaller hospitality companies.
• This role may offer more growth potential and exposure to senior leadership compared to entry-level or mid-level digital marketing positions in other industries.

ASSUMPTION: Applicants should research Accor's competitors and other hospitality companies to gain a better understanding of the unique opportunities and challenges this role offers compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to promote a new hotel opening, including SEO/SEM, email, and social media strategies.
• Collaborating with external partners to create a co-branded content series showcasing the unique features and amenities of Fairmont Mumbai.
• Analyzing website performance data to identify areas for improvement and implementing changes to enhance user experience and drive conversions.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Digital Marketing Manager may be responsible for, but the specific projects and priorities may vary depending on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Digital Marketing Manager role at Fairmont Mumbai?
• How does the Digital Marketing Manager collaborate with other departments and external partners to create integrated marketing campaigns?
• What opportunities are there for professional growth and development within the Accor group for this role?
• How does Accor support work-life balance for its employees, particularly in roles that may require occasional weekend or evening work?
• What are the most significant challenges facing the hospitality industry in the coming years, and how does Accor plan to address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Accor careers portal.
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, as well as your understanding of the hospitality industry and Accor's brand.
• Prepare for your interviews by researching Accor's company culture, values, and recent marketing campaigns.
• If selected for the final round, be prepared to present a digital marketing strategy or campaign idea for Fairmont Mumbai.
• Follow up with the HR department after your interviews to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.