Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Public Storage

🔹 Location: Plano, Texas, United States

🔹 Job Type: Full-time

🔹 Category: Real Estate

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with flexible remote options)

🚀 Job Overview

Key aspects of this role include:

• Optimizing property listings on major search engines for thousands of locations
• Managing tracking phone numbers for each listing and analyzing call data
• Administering online review platforms and driving reputation management
• Collaborating with internal teams and external agencies to ensure seamless digital execution
• Developing and maintaining dashboards to track key metrics and offer regular updates to leadership

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills to manage multiple platforms and data points effectively.

📋 Key Responsibilities

✅ Property Listings Management: Own and maintain all property listings (Google Business Profiles, Bing Places, Apple Maps, etc.) for thousands of locations, ensuring accuracy and up-to-date information. Partner with agency teams for bulk updates, new listing launches, and issue resolution to maintain high data quality across all platforms. Monitor listing performance, keyword visibility, and rankings to identify opportunities for improvement. Conduct audits of NAP (Name, Address, Phone) consistency and resolve discrepancies.

✅ Tracking Number Management: Oversee implementation, accuracy, and performance of unique tracking phone numbers for each property listing. Collaborate with external vendors/agencies to ensure correct call routing and attribution. Report on call volumes, source attribution, and identify ways to optimize tracking number deployment for marketing and operations.

✅ Reputation & Review Management: Manage our online review platform and agency partner, responding to reviews, escalating issues, and driving response rate best practices. Analyze reputation data across platforms to surface insights and develop strategies that enhance customer feedback. Work with field teams to encourage positive reviews and improve overall ratings across locations.

✅ Collaboration & Reporting: Liaise between marketing, IT, operations, customer care, and agency partners to ensure seamless digital execution. Develop and maintain dashboards or reports that track key metrics for property listings, call tracking, and reputation management. Offer regular updates and recommendations to leadership for continued digital performance growth.

ASSUMPTION: This role involves a significant amount of data analysis and reporting, requiring strong analytical skills and proficiency in relevant tools.

🎯 Required Qualifications

Education: Bachelor’s degree in Mathematics, Economics, Marketing, Digital Marketing, Business, or related field.

Experience: 4+ years of digital marketing experience with a focus on local listings management, call tracking, or multi-location brand work.

Required Skills:

• Hands-on expertise with Google Business Profile, Bing Places, Apple Maps Connect, or similar platforms
• Experience managing tracking numbers/call attribution platforms (e.g., CallRail, Marchex, Invoca)
• Knowledge of online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext)
• Strong analytical and reporting skills; proficiency in Excel, Google Analytics, and dashboard tools
• Excellent organizational skills and a detail-oriented mindset
• Outstanding communication and project management abilities

Preferred Skills:

• Experience working with agencies across digital listing management, call tracking, or review/reputation programs
• Experience in retail, services, real estate, or franchise/multi-location environments
• Familiarity with local SEO, directory optimization, and UTM strategies
• Experience with data visualization tools (e.g., Tableau, Looker, Power BI)

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the responsibilities and the need to communicate effectively with various teams and stakeholders.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager role with 4-10 years of experience in the Real Estate sector, the estimated salary range is $85,000 - $120,000 per year. This range may vary depending on factors such as the candidate's specific experience and the company's performance.

Benefits:

• One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.
• Our office is based in Plano, east of I75 near E. Park Blvd, just North of Historic Downtown Plano.

Working Hours: Full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM, with the flexibility to work remotely up to three days per month.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the company's performance and the candidate's specific experience. Benefits information is limited, but it is assumed that the company offers a competitive benefits package, as indicated by their Great Place to Work certification.

📌 Applicant Insights

🔍 Company Context

Industry: Public Storage is a leading provider of self-storage services, operating thousands of facilities across the United States and Europe. The self-storage industry is a mature market with steady growth, driven by consumer demand for storage solutions.

Company Size: Public Storage is a large enterprise with over 5,000 employees, providing ample opportunities for career growth and development. As a large company, Public Storage offers structured career paths and extensive training programs to support employee success.

Founded: Public Storage was founded in 1972 and has since grown to become the largest owner and operator of self-storage facilities in the world, with millions of customers and thousands of locations across the U.S. and Europe.

Company Description:

• Public Storage is committed to delivering a seamless, customer-centric experience across thousands of locations, with a focus on digital capabilities to maximize the visibility, accuracy, and performance of property listings online.
• The company values working as OneTeam, with a focus on collaboration and in-person collaboration, while also recognizing the value of flexibility and remote work.
• Public Storage has been recognized as a Great Place to Work by the Great Place to Work Institute, with employees voting them as having Best Career Growth, ranked in the Top 5% for Work Culture, and in the Top 10% for Diversity and Inclusion.

Company Specialties:

• Self-storage services
• Property management
• Real estate investment and development
• Customer care and support

Company Website: http://www.publicstorage.com

ASSUMPTION: As a large, established company with a strong brand, Public Storage is likely to have a well-defined company culture and clear expectations for employee performance.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring several years of relevant experience in digital marketing, local listings management, or a related field. The role offers opportunities for career growth and development within the company's marketing department or related fields.

Reporting Structure: The Digital Marketing Manager reports directly to the Marketing Department and works closely with various internal teams, such as IT, operations, customer care, and external agency partners to ensure seamless digital execution.

Work Arrangement: This role is primarily on-site, with the expectation to work in the office five days each week. However, the company offers some flexibility, allowing up to three flexible remote days per month.

Growth Opportunities:

• As a large company with a diverse range of departments and locations, Public Storage offers opportunities for career growth and advancement within the marketing department or related fields.
• The company's focus on digital capabilities and data-driven decision-making provides opportunities for professional development in digital marketing and analytics.
• Public Storage's commitment to employee training and development, as evidenced by their Great Place to Work certification, suggests that there are opportunities for employees to grow and advance within the company.

ASSUMPTION: Given the company's size and diverse range of departments, there are likely multiple paths for career growth and advancement within Public Storage.

🌍 Location & Work Environment

Office Type: The company's office is based in Plano, Texas, with a focus on in-person collaboration and teamwork. The office is located east of I75 near E. Park Blvd, just North of Historic Downtown Plano.

Office Location(s): Plano, Texas, United States

Geographic Context:

• Plano is a city in the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas in the United States.
• The Dallas-Fort Worth area is a major hub for various industries, including real estate, finance, and technology, providing ample opportunities for professional networking and growth.
• The region experiences a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM, with the flexibility to work remotely up to three days per month.

ASSUMPTION: As a large company with multiple locations, Public Storage is likely to have established processes and procedures for onboarding and training new employees, ensuring a smooth transition into the role and work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise and experience with local listings management, call tracking, or multi-location brand work
• Strong analytical and reporting skills, with proficiency in Excel, Google Analytics, and dashboard tools
• Excellent organizational skills and a detail-oriented mindset
• Outstanding communication and project management abilities
• Alignment with the company's values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in digital marketing, local listings management, call tracking, and reputation management.
• Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to manage multiple platforms and data points effectively.
• Research the company and industry to demonstrate your understanding of the role and the self-storage market.

ATS Keywords: Digital Marketing, Local Listings Management, Call Tracking, Reputation Management, Google Business Profile, Bing Places, Apple Maps, Excel, Google Analytics, Dashboard Tools, Agency Collaboration

ASSUMPTION: As a large company with a structured HR department, Public Storage is likely to have a well-defined interview process and assessment criteria for this role.

🛠️ Tools & Technologies

• Google Business Profile
• Bing Places
• Apple Maps Connect
• Call tracking platforms (e.g., CallRail, Marchex, Invoca)
• Online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext)
• Excel
• Google Analytics
• Dashboard tools (e.g., Tableau, Looker, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes, as well as the candidate's specific experience and expertise.

👔 Cultural Fit Considerations

Company Values:

• Work as OneTeam: Collaborate and support each other to achieve common goals
• Customer Focus: Prioritize customer needs and exceed expectations
• Integrity: Act with honesty, fairness, and respect for all
• Accountability: Take ownership and responsibility for our actions and results
• Innovation: Embrace change and continuously improve our processes and offerings

Work Style:

• Collaborative and team-oriented, with a focus on in-person collaboration and communication
• Data-driven and analytical, with a strong emphasis on performance tracking and continuous improvement
• Adaptable and responsive to change, with a willingness to learn and grow in a dynamic environment

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment that prioritizes in-person communication and collaboration?
• Are you comfortable working with multiple platforms and data points, and able to manage complex projects with minimal supervision?
• Do you have a strong attention to detail and a commitment to accuracy and precision in your work?
• Are you able to balance the need for data-driven decision-making with a focus on customer-centric marketing strategies?

ASSUMPTION: As a large company with a well-defined company culture, Public Storage is likely to have clear expectations for employee behavior and performance, with a focus on collaboration, customer focus, and accountability.

⚠️ Potential Challenges

• The role requires managing a large number of property listings across multiple platforms, which can be time-consuming and complex
• The role involves working with external vendors and agencies, which can present challenges in terms of communication, coordination, and ensuring consistent performance
• The role requires a high level of attention to detail and data accuracy, which can be demanding and stressful at times
• The role may require occasional travel to visit and audit property locations, which can disrupt work-life balance

ASSUMPTION: While these challenges are inherent to the role, effective project management, communication, and time management skills can help mitigate their impact on the employee's experience and performance.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on local listings management, call tracking, and reputation management, with less focus on broader digital marketing strategies and campaigns
• In the self-storage industry, this role is unique in its focus on managing property listings and call tracking across thousands of locations, requiring a high level of organization, attention to detail, and data analysis skills
• Career-wise, this role offers opportunities for growth and advancement within the company's marketing department or related fields, with potential paths to leadership or management positions

ASSUMPTION: While this role is unique in its focus on local listings management and call tracking, the skills and experience required are transferable to other digital marketing roles within the company or related industries.

📝 Sample Projects

• Conducting a comprehensive audit of NAP (Name, Address, Phone) consistency across all property listings and resolving any discrepancies
• Developing and implementing a tracking number strategy to optimize call attribution and performance for each property listing
• Analyzing call tracking data to identify trends and opportunities for improving marketing and operations efficiency
• Partnering with external vendors and agencies to optimize property listings and call tracking performance across major search engines and review platforms

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work involved and the expectations for performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• How does the company support and encourage professional development and career growth within the marketing department or related fields?
• What are the key priorities and goals for this role in the first 90 days, and how will my performance be measured and evaluated?
• How does the company approach and support work-life balance, particularly for employees working in the office five days each week with the option for remote work?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in this environment?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, while also providing valuable insights into the work environment and expectations for performance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in digital marketing, local listings management, call tracking, and reputation management.
• Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to manage multiple platforms and data points effectively.
• Research the company and industry to demonstrate your understanding of the role and the self-storage market.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.