Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Coro

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Strategizing, executing, and optimizing digital and paid social campaigns with a focus on Account Based Marketing (ABM).
• Collaborating cross-functionally with creative, sales, and product teams to drive measurable results.
• Leveraging ABM data insights to create and refine audience segments for targeted campaigns.
• Continuously monitoring, analyzing, and optimizing campaign performance through A/B testing and data-driven decisions.

ASSUMPTION: This role requires a strong background in performance marketing, ABM, and digital advertising to succeed.

📋 Key Responsibilities

✅ Digital Ads Management: Create, manage, and optimize performance-driven digital advertising campaigns across major ad platforms.

✅ Paid Social Management: Lead the strategy and execution of paid social media campaigns on platforms like LinkedIn, X (formerly Twitter), and Reddit, focusing on targeting specific accounts and personas in alignment with our ABM strategy.

✅ Collaboration on Ad Creation: Partner with the creative team to collaborate on ABM-ad concepts and visuals, ensuring alignment with audience needs and brand messaging.

✅ Audience Creation & Segmentation: Leverage ABM data insights to create and refine audience segments, ensuring campaigns are targeted for maximum impact and relevance.

✅ Performance Optimization: Continuously monitor, analyze, and optimize campaign performance through A/B testing, data-driven decisions, and key metrics such as ROI, CTR, and CVR.

✅ ABM Execution: Collaborate with sales and marketing teams to execute and optimize ABM campaigns aimed at high-value accounts, tailoring messaging and targeting to specific customer needs.

ASSUMPTION: This role involves managing multiple projects and deadlines, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in performance marketing with a focus on paid digital and social campaigns.

Required Skills:

• Extensive experience with Account Based Marketing (ABM) strategies, tools, and execution.
• Expertise in managing campaigns on Google Ads, LinkedIn, and Reddit. Experience with StackAdapt and X is a plus.
• Proven experience in audience segmentation, A/B testing, and optimizing for performance metrics.
• Ability to collaborate cross-functionally with creative, sales, and product teams.
• Demonstrated ability to manage multiple projects and meet deadlines.

Preferred Skills:

• Experience in SaaS or cybersecurity marketing.

ASSUMPTION: While not required, experience in the SaaS or cybersecurity industry would be beneficial for understanding the target audience and market trends.

💰 Compensation & Benefits

Salary Range: $115,000 to $125,000 per year, depending on experience.

Benefits:

• Unlimited vacation days, sick days, and 10 paid holidays.
• Robust benefits package including medical, dental, vision (80-90% company paid), HSA with contribution, FSA, 401k with company match, company paid STD & LTD, company paid life & AD&D, pet insurance, and Paytient.
• Essential technology and marketing tools.
• World-class product.

Working Hours: Full-time position with flexible hours, as needed to collaborate with global teams.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with 5-10 years of experience in a mid-sized company.

📌 Applicant Insights

🔍 Company Context

Industry: Coro is a fast-growing cybersecurity company specializing in providing all-in-one protection for mid-market organizations. They empower businesses to defend against malware, ransomware, phishing, bots, account takeover, and malicious behavior across devices, users, and cloud applications.

Company Size: Coro has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Coro was founded in 2014 and is headquartered in Chicago, IL, with additional offices in New York, London, and remotely across the globe.

Company Description:

• Coro is one of the fastest-growing security solutions for the mid-market, providing holistic security protection, unrivaled ease of use, and unmatched affordability.
• The company employs innovative AI technology to identify and remediate security threats, empowering organizations to defend against various cyber threats without IT teams having to worry, investigate, or fix issues themselves.
• Coro's modular cybersecurity platform is designed to provide mid-market customers with scalable and affordable "enterprise-grade" protection for all of their priority threat vectors.

Company Specialties:

• Cyber Security
• SaaS security
• Cloud Security
• Network Security
• Data breach protection and data loss prevention

Company Website: www.coro.net

ASSUMPTION: Coro's focus on mid-market customers and innovative AI technology sets it apart in the cybersecurity industry, offering unique growth opportunities for the right candidate.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in digital marketing, with a focus on ABM strategies.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and collaborate closely with cross-functional teams, including sales, product, and creative.

Work Arrangement: This is a remote position, with the requirement that the candidate be based in the United States.

Growth Opportunities:

• As Coro continues to grow, there will be opportunities for the Digital Marketing Manager to expand their team and take on more strategic responsibilities.
• The company's focus on innovation and AI technology provides ample opportunities for professional development and learning.
• Coro's global presence offers opportunities for international collaboration and exposure to diverse markets.

ASSUMPTION: Given Coro's rapid growth and focus on innovation, this role offers significant potential for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Remote (US only)

Office Location(s): Chicago, IL; New York, NY; London, UK; and remotely across the globe

Geographic Context:

• The United States offers a large talent pool and diverse markets for digital marketing campaigns.
• Coro's global presence allows for collaboration with teams and customers across time zones.
• The company's headquarters in Chicago, IL, provides access to a vibrant tech scene and networking opportunities.

Work Schedule: Full-time position with flexible hours, as needed to collaborate with global teams.

ASSUMPTION: While this role is remote, the requirement for the candidate to be based in the United States may limit the pool of applicants and impact time zone considerations for collaboration.

💼 Interview & Application Insights

Typical Process:

• 30-minute phone interview with the Recruiting Team
• 60-minute Zoom interview with the Hiring Manager
• 30-45-minute Zoom interview with the People Team
• 30-minute Zoom interview with the Department Head

Key Assessment Areas:

• Digital marketing expertise, with a focus on ABM strategies
• Campaign management and optimization skills
• Collaboration and communication skills
• Problem-solving and analytical abilities

Application Tips:

• Highlight your experience with ABM strategies and digital advertising campaigns in your resume and cover letter.
• Be prepared to discuss specific examples of campaign optimization and data-driven decision-making.
• Demonstrate your understanding of Coro's products and target market in your application materials.

ATS Keywords: Account Based Marketing, ABM, Digital Advertising, Paid Social, Campaign Optimization, Performance Metrics, Collaboration, Cross-functional Teams

ASSUMPTION: Coro's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Reddit Ads
• StackAdapt (preferred)
• X (formerly Twitter Ads) (preferred)
• ABM-specific tools (e.g., Engagio, Demandbase, or 6sense)

ASSUMPTION: The specific tools and technologies required for this role may evolve as Coro's marketing stack changes and grows.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• How have you leveraged data and analytics to optimize digital marketing campaigns in the past?
• Can you provide an example of a successful ABM campaign you've managed, and how you tailored messaging to specific accounts?
• How do you approach collaboration with cross-functional teams, and can you share an example of a successful project where you worked closely with other departments?

ASSUMPTION: Coro values candidates who are passionate about driving results through data-driven marketing strategies and who thrive in a collaborative, innovative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, growing organization
• Keeping up with industry trends and best practices in digital marketing and ABM
• Collaborating effectively with global teams across different time zones
• Adapting to changes in Coro's marketing stack and strategies as the company grows

ASSUMPTION: These challenges are inherent in a fast-growing, innovative company like Coro and can be overcome by a proactive, adaptable, and results-driven candidate.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position has a strong focus on ABM strategies and requires a deep understanding of digital advertising platforms.
• Coro's emphasis on innovation and AI technology sets it apart from other cybersecurity companies, offering unique growth opportunities for the right candidate.
• This role is well-suited for a marketing professional looking to take on a leadership position in digital marketing, with a focus on driving measurable results through ABM and digital channels.

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on ABM and Coro's unique offerings make it a distinct opportunity in the cybersecurity industry.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a specific industry vertical, tailored to the unique needs and pain points of that market segment.
• Optimizing a paid social media campaign on LinkedIn to improve ROI and drive more qualified leads for the sales team.
• Collaborating with the creative team to develop and test new ad concepts, and refining them based on performance data and user feedback.

ASSUMPTION: These sample projects illustrate the types of initiatives the Digital Marketing Manager might undertake to drive measurable results and improve Coro's marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM strategy and how my role would contribute to its evolution and success?
• How does Coro support the professional development and growth of its marketing team members?
• Can you provide an example of a recent marketing campaign that was particularly successful, and what factors contributed to its success?
• How does Coro measure the performance of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the typical career path for a Digital Marketing Manager at Coro, and what opportunities exist for growth and advancement within the marketing team?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and Coro's marketing strategies, as well as assess the company's commitment to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with ABM strategies, digital advertising campaigns, and data-driven decision-making.
• Prepare examples of successful marketing campaigns you've managed, and be ready to discuss the strategies and tactics that drove their success.
• Follow up with the Coro Recruiting Team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.