📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: AccorHotel
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital marketing plans for the hotel and its F&B outlets
- Executing and managing digital marketing campaigns
- Analyzing campaign performance and optimizing spend
- Managing the hotel's online presence and customer touchpoints
- Collaborating with cross-functional teams and external vendors
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Drives digital marketing plans for the hotel and its F&B outlets
✅ Strategizes and executes the hotel's digital marketing communication plan and campaigns
✅ Ensures high performance on digital campaigns through effective data analytics
✅ Identifies trends and insights, and optimizes spend and performance based on the insights
✅ Manages the hotel's websites and all customer touch points
✅ Manages content for hotel main website, microsite, email marketing, display advertising, and standalone websites for F&B outlets
✅ Drives e-commerce through data analytics and marketing strategies
✅ Oversees collaborations and maximizes marketing opportunities in the premium/lifestyle segment
✅ Manages the hotel's online reputation
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Management, Marketing, Communications, or a related field.
Experience: 3-5 years of experience in digital marketing, E-Commerce / Digital Marketing, preferably in the hospitality or lifestyle industry.
Required Skills:
- Excellent English, both verbal and written
- Strong knowledge of SEO, SEM, social media marketing, content creation, and proficiency in analytical tools such as Google Analytics, Google Search Console, and META Business
- Strong project management skills with the ability to handle multiple priorities
- Excellent copywriting, storytelling, and visual communication skills
Preferred Skills:
- Experience working with marketing partnerships and brand collaborations
ASSUMPTION: Candidates should have a strong foundation in digital marketing principles and be comfortable working with data and analytics tools.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Manager role in Singapore, the estimated salary range is SGD 60,000 - 90,000 per annum.
Benefits:
- 5-day Work Week
- Duty Meals
- Heartist F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels
- Flexible Benefit - Dental/Optical/Vacation Expenses
- Comprehensive Medical & Insurance Coverage
- Local/Overseas Career Development & Growth Opportunities
Working Hours: Full-time position with the possibility of working beyond normal working hours, public holidays, and weekends based on job requirements.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.
Company Size: AccorHotel is a large corporation with over 10,000 employees globally, providing extensive career growth opportunities.
Founded: Accor was founded in 1967 and has since grown into a world-leading augmented hospitality group.
Company Description:
- Accor offers a diverse portfolio of brands, ranging from luxury to economy, catering to various customer segments
- The company prioritizes innovation, sustainability, and creating memorable experiences for guests
- Accor is committed to responsible business practices and contributing positively to local communities
Company Specialties:
- Hotel operations and management
- Food and beverage services
- Loyalty programs and customer relationships
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the digital marketing field.
Reporting Structure: The Digital Marketing Manager reports directly to the Hotel Manager and collaborates with various departments, including Revenue Management, Marketing, and Operations.
Work Arrangement: This is an on-site, full-time position with the possibility of working beyond regular hours, public holidays, and weekends based on job requirements.
Growth Opportunities:
- Progression to senior-level digital marketing roles within AccorHotel or its brands
- Expansion into related fields, such as e-commerce management or digital strategy
- Potential opportunities to work on international projects or relocate to other AccorHotel properties worldwide
ASSUMPTION: This role provides a strong foundation in digital marketing and offers various growth opportunities within the hospitality industry.
🌍 Location & Work Environment
Office Type: AccorHotel Singapore Hill Street is a modern, upscale hotel located in the vibrant Tiong Bahru neighborhood.
Office Location(s): 179949, Singapore
Geographic Context:
- Singapore is a global hub for business, tourism, and culture, offering a multicultural environment and numerous networking opportunities
- The hotel's location in Tiong Bahru provides easy access to public transportation, shopping, dining, and entertainment options
- The hotel's proximity to Fort Canning, the Singapore River, and St. Andrew's Cathedral offers a unique blend of historical and modern attractions
Work Schedule: The work schedule may vary depending on the hotel's needs and may include working beyond regular hours, public holidays, and weekends.
ASSUMPTION: The hotel's location in Singapore provides a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Hotel Manager and/or other department heads
- Final round interview with the General Manager or a panel of interviewers
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and analytical abilities
- Communication and interpersonal skills
- Cultural fit and alignment with AccorHotel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've managed or contributed to
- Research AccorHotel's brand and values to demonstrate your cultural fit and enthusiasm for the role
ATS Keywords: Digital Marketing, E-Commerce, SEO, SEM, Social Media Marketing, Content Creation, Data Analytics, Project Management, Copywriting, Storytelling, Visual Communication, Brand Collaborations
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- META Business
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Content management systems (CMS)
- Email marketing platforms
- SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Ads)
ASSUMPTION: The specific tools and technologies used may vary depending on the hotel's needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Customer-focused and service-oriented
Self-Assessment Questions:
- How do you align with AccorHotel's core values, and can you provide examples of how you've demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic, multicultural environment, and can you share an example of a successful cross-cultural collaboration?
- Describe your preferred work style, and how it fits with AccorHotel's work environment and the requirements of this role?
ASSUMPTION: AccorHotel values diversity, inclusion, and fostering a positive work environment that promotes growth and success for all employees.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working beyond regular hours, public holidays, and weekends based on job requirements
- Keeping up with the latest digital marketing trends and technologies
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- Compared to other digital marketing roles in the hospitality industry, this position offers a unique blend of strategic planning, hands-on execution, and data-driven optimization
- AccorHotel's global presence and diverse brand portfolio provide extensive opportunities for career growth and development
- This role offers a clear career path within the digital marketing field, with potential progression to senior-level positions or expansion into related fields
ASSUMPTION: This role offers a competitive salary range, comprehensive benefits, and extensive growth opportunities within the hospitality industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase brand awareness and engagement
- Optimizing the hotel's website and online booking process to improve conversion rates and drive revenue
- Analyzing customer data to identify trends and insights, and using this information to inform marketing strategies and improve customer experiences
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Digital Marketing Manager role at AccorHotel.
❓ Key Questions to Ask During Interview
- Can you describe the hotel's digital marketing strategy and how this role fits into its overall business objectives?
- How does the hotel measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are used to track progress?
- What opportunities are there for professional development and growth within the digital marketing team and the hotel more broadly?
- How does the hotel support work-life balance for its employees, particularly in a role that may require working beyond regular hours?
- What is the hotel's approach to fostering a positive and inclusive work environment, and how does this role contribute to that goal?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the hotel's digital marketing strategy and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've managed or contributed to
- Research AccorHotel's brand and values to demonstrate your cultural fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
