📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Praxis
🔹 Location: Limassol, Lemesós, Cyprus
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing Praxis' digital strategy across multiple channels
- Driving impact across demand generation, lead acquisition, and performance marketing
- Collaborating with cross-functional teams to produce compelling marketing materials
- Analyzing campaign performance to maximize ROI and conversion rates
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Plan, launch, and optimize digital marketing campaigns across various channels to drive full-funnel growth
✅ Monitor, analyze, and adjust campaign performance to maximize ROI, lead quality, and conversion rates
✅ Oversee budget allocation across channels to maximize efficiency and deliver strong ROI
✅ Collaborate with content and design teams to produce compelling ad creatives, landing pages, and copy optimized for conversion
✅ Conduct A/B tests on ad creatives, landing pages, and messaging to enhance campaign effectiveness
✅ Explore and evaluate new advertising platforms and emerging channels to expand Praxis’ digital footprint
ASSUMPTION: This role involves continuous learning and adaptation to new trends and technologies in digital marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in digital marketing, with a strong emphasis on managing paid media campaigns within a B2B environment
Required Skills:
- Proven expertise in SEO/SEM and a range of paid acquisition channels
- Strong analytical skills with the ability to identify trends and uncover insights
- Self-motivated and proactive, capable of driving both strategic planning and hands-on execution
- Experience using marketing and analytics tools (e.g., HubSpot, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.)
- Knowledge of CRM, marketing automation, and customer segmentation strategies
- Excellent communication and collaboration abilities, with experience working across cross-functional teams
Preferred Skills:
- Fluency in additional languages
- Experience in the payments, fintech, or SaaS industries
ASSUMPTION: Candidates with experience in B2B digital marketing within the specified industries will have a competitive edge.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement plan
- Flexible working hours
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Payment Orchestration Platform
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2014, with a history of growth and success in the payment industry
Company Description:
- Praxis is an industry-leading Payment Orchestration Platform that allows merchants to quickly expand and accept payments in new markets
- The company serves as the unified platform behind every transaction, connecting businesses to payment processors and various payment methods
- Praxis delivers enhanced checkout experiences with robust security and comprehensive analytics, supporting merchants to improve their approval rates, enhance conversions, and reduce fraud
Company Specialties:
- Cashier Software
- Smart Routing
- Integrations
- Online Payments
- Payment Orchestration
- Alternative Payment Methods
- Payment Solutions
Company Website: https://www.praxis.tech
ASSUMPTION: Praxis is a well-established company in the payment industry, offering opportunities for growth and professional development.
📊 Role Analysis
Career Level: Mid-level to Senior, depending on the candidate's experience and skills
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site, with flexibility for occasional remote work
Growth Opportunities:
- Potential career progression to a Senior Marketing Manager or Marketing Director role
- Opportunities to expand skills and knowledge in digital marketing and the payment industry
- Chance to work on international projects and collaborate with diverse teams
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Limassol, Cyprus, with additional offices in Dubai, UAE
Geographic Context:
- Limassol is the second-largest city in Cyprus, offering a mix of urban and coastal living
- The city has a Mediterranean climate, with mild winters and hot, dry summers
- Limassol is a major economic hub, with a thriving business ecosystem
Work Schedule: Standard working hours, with flexibility for occasional remote work
ASSUMPTION: The Limassol office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical interview with the Marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Digital marketing expertise and experience
- Analytical skills and data-driven decision-making
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in B2B digital marketing and paid media campaigns
- Demonstrate strong analytical skills and data-driven approach in your resume and cover letter
- Showcase your understanding of the payment industry and Praxis' business model
- Prepare questions about the company, team, and role to demonstrate your interest and engagement
ATS Keywords: Digital Marketing, B2B Marketing, SEO, SEM, Paid Media, Analytics, Campaign Management, A/B Testing, Marketing Tools, CRM, Customer Segmentation, Collaboration
ASSUMPTION: The application process at Praxis is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing expertise and data-driven decision-making.
🛠️ Tools & Technologies
- HubSpot
- GA4
- Google Tag Manager
- LinkedIn Campaign Manager
- CRM (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have experience with relevant marketing and analytics tools, as well as a willingness to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a time when you optimized a marketing campaign based on data analysis?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: Candidates should assess their alignment with Praxis' company values and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
- Adapting to new tools and technologies as the company grows and evolves
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong skills, experience, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on B2B marketing within the payment industry
- This role requires a strong analytical mindset and data-driven approach, with a focus on maximizing ROI and conversion rates
- Career progression in this role could lead to senior marketing positions or specialized roles within the payment industry
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new payment product launch
- Optimizing a PPC campaign to improve click-through rates and reduce cost-per-acquisition
- Conducting A/B tests on landing pages and ad creatives to enhance conversion rates
ASSUMPTION: These sample projects demonstrate the types of initiatives and campaigns the Digital Marketing Manager might work on at Praxis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Praxis support the professional development and growth of its marketing team members?
- Can you provide an example of a successful digital marketing campaign at Praxis and the strategies behind it?
- How does Praxis approach collaboration and communication with cross-functional teams?
- What are the most significant challenges facing the digital marketing team currently, and how can this role address them?
ASSUMPTION: These interview questions help candidates better understand the role, team, and company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in digital marketing and paid media campaigns
- Write a cover letter demonstrating your understanding of the payment industry and Praxis' business model
- Prepare questions about the company, team, and role to ask during the interview
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
