📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Medenterprises
🔹 Location: Queenstown, Otago (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Digital Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote with on-site presence)
🚀 Job Overview
Key aspects of this role include:
- Driving digital growth strategies across Google, Meta, and key digital channels
- Optimizing campaign performance and experimenting relentlessly
- Collaborating with cross-functional teams to ensure cohesive, impactful campaigns
- Monitoring shifts in healthcare, recruitment, and digital trends
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Manage and optimize high-performing campaigns across Google, Meta, and medical job boards
✅ Lead A/B testing and continuous optimization for campaign performance
✅ Analyze data from GA4, Looker Studio, Holistics, and Salesforce to inform decisions
✅ Stay updated with AI trends in digital marketing and apply them to campaigns
✅ Lead SEO strategy to improve organic performance
✅ Collaborate with content and design teams to ensure cohesive campaigns
✅ Monitor market trends to uncover new opportunities
ASSUMPTION: This role involves a mix of tactical execution and strategic planning, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in digital marketing with deep hands-on experience across SEM, SMM, SEO, and CRO
Required Skills:
- Advanced skills in GA4, Google Ads, Meta Ads Manager, Google Tag Manager, Google Search Console, and Salesforce (or similar CRM)
- Proven ability to manage and optimize six-figure monthly ad budgets
- Strong data analysis and interpretation skills
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with Salesforce Marketing Cloud and Holistics
- Experience in healthcare or recruitment
ASSUMPTION: Candidates with experience in healthcare or recruitment may have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: NZD 120,000 - 150,000 per annum (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in Queenstown, Otago)
Benefits:
- Professional development budget
- Flexibility and autonomy within a supportive, high-performing team
- The opportunity to work on projects that make a meaningful impact in healthcare across Australasia
Working Hours: Full-time (40 hours per week), with flexible arrangements available
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Medenterprises operates in the software development industry, focusing on advancing healthcare and improving medical staffing.
Company Size: Medenterprises has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Medenterprises was founded in 2006, with a history of innovation and commitment to improving healthcare outcomes.
Company Description:
- Medenterprises and its subsidiaries use leading technologies to advance the health of medicine and improve medical staffing
- The company is committed to enriching the lives of its doctors and providing medical staffing where it is needed most
- Medenterprises is a New Zealand-owned company with assets including Medrecruit and Medworld
Company Specialties:
- Medical recruitment services
- Worklife operating system for healthcare workers
Company Website: www.medenterprises.com
ASSUMPTION: Medenterprises' focus on healthcare and medical staffing may require candidates with relevant industry knowledge or a strong interest in learning about the sector.
📊 Role Analysis
Career Level: This role is at the senior specialist level, requiring a high degree of expertise and experience in digital marketing.
Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including content, design, and sales.
Work Arrangement: This is a hybrid role, with a combination of remote work and on-site presence required.
Growth Opportunities:
- Potential career progression into a leadership role within the marketing department
- Opportunities to work on high-impact projects and make a meaningful difference in healthcare
- Professional development opportunities through the company's professional development budget
ASSUMPTION: Candidates should be prepared to demonstrate their ability to work effectively in a hybrid environment and balance remote and on-site responsibilities.
🌍 Location & Work Environment
Office Type: Medenterprises' headquarters is located in Frankton, Otago, with a hybrid work arrangement available for this role.
Office Location(s): 26 Hawthorne Drive, Level 2, Frankton, Otago 9371, NZ
Geographic Context:
- Queenstown, Otago, is a scenic region known for its outdoor activities and tourism
- The region has a growing healthcare industry, with opportunities for collaboration and innovation
- The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility
Work Schedule: Full-time (40 hours per week), with flexible arrangements available to accommodate individual needs
ASSUMPTION: Candidates should be prepared to commute to the office periodically, as required by the hybrid work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Digital marketing expertise and experience
- Data analysis and interpretation skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on SEM, SMM, SEO, and CRO
- Demonstrate strong data analysis skills and provide examples of how you've used data to inform decisions
- Tailor your resume and cover letter to emphasize your fit with Medenterprises' mission and values
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and teamwork
ATS Keywords: Digital Marketing, SEM, SMM, SEO, CRO, GA4, Google Ads, Meta Ads Manager, Google Tag Manager, Google Search Console, Salesforce, AI, Collaboration, Market Intelligence
ASSUMPTION: Medenterprises uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your visibility.
🛠️ Tools & Technologies
- GA4
- Google Ads
- Meta Ads Manager
- Google Tag Manager
- Google Search Console
- Salesforce
- Looker Studio
- Holistics
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
Work Style:
- Data-driven
- Adaptable
- Collaborative
- Results-oriented
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Medenterprises' patient-centered approach?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changes in the market or data insights?
- How do you collaborate effectively with cross-functional teams to deliver cohesive, impactful campaigns?
ASSUMPTION: Candidates should be prepared to provide specific examples and anecdotes that demonstrate their alignment with Medenterprises' values and work style.
⚠️ Potential Challenges
- Managing a significant ad budget and ensuring optimal performance
- Balancing strategic planning with hands-on execution
- Adapting to changes in the digital marketing landscape, particularly with regards to AI
- Collaborating effectively with cross-functional teams to deliver cohesive campaigns
ASSUMPTION: Candidates should be prepared to discuss how they have overcome similar challenges in their previous roles and how they plan to address these potential challenges in this position.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and interpretation to inform decision-making
- Experience in healthcare or recruitment may provide a competitive advantage, but is not strictly required
- This role offers the opportunity to work on high-impact projects and make a meaningful difference in healthcare
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other digital marketing opportunities.
📝 Sample Projects
- Developing and executing a targeted digital campaign to attract healthcare professionals to a specific region
- Analyzing market trends to identify new opportunities for growth and engagement
- Optimizing SEO strategy to improve organic performance and drive more qualified traffic to the website
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them to achieve success.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Medenterprises?
- What are the key priorities for this role in the first 90 days?
- How does Medenterprises support the professional development of its employees?
- What is the typical career path for someone in this role?
- How does the hybrid work arrangement work in practice, and what are the expectations for on-site presence?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and that help them better understand the expectations and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, data analysis, and collaboration
- Prepare for interviews by researching Medenterprises' mission, values, and company culture, and by practicing your responses to common interview questions
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
