📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: CIBC
🔹 Location: Toronto-81 Bay, 10th Floor
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: 2025-06-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and executing digital programs to enhance visibility and personal branding for team members
- Analyzing and evolving the Digital Marketing and Social Media program to elevate engagement on digital platforms
- Collaborating with various teams and stakeholders to gather feedback and evolve content
- Ensuring adherence to brand guidelines and compliance with governing regulators
- Building relationships across the bank to align and integrate content
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and stakeholders.
📋 Key Responsibilities
✅ Manage and execute digital programs, focusing on enhancing visibility and personal branding for team members
✅ Analyze and evolve the Digital Marketing and Social Media program to elevate engagement on digital platforms
✅ Collaborate with various teams and stakeholders to gather feedback and evolve content
✅ Ensure adherence to brand guidelines and compliance with governing regulators
✅ Build relationships across the bank to align and integrate content
✅ Develop and deliver an effective social media program to help position Commercial Banking as an industry leader and support the overall growth of the business
✅ Identify trends, emerging issues, or major events that may impact social media within Commercial Banking and Wealth Management
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. It requires a proactive approach to staying current with industry trends and best practices.
🎯 Required Qualifications
Education: Bachelor's degree in commerce, digital communications, marketing, or a related field
Experience: 3-5 years of experience managing social media and web strategy
Required Skills:
- Proven expertise in building and executing social media programs
- Strong communication skills, both written and verbal
- Familiarity with tools such as Adobe Analytics, Google Analytics, and Microsoft Office
- Ability to manage multiple projects and stakeholders
- Strategic mindset and ability to analyze and interpret data
Preferred Skills:
- Experience with developing training and presenting to individuals via remote access
- Fluency in French
ASSUMPTION: Candidates with experience in the banking industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive salary and incentive pay
- Banking benefits and benefits program
- Defined benefit pension plan
- Employee share purchase plan
- Vacation offering and wellbeing support
- Social recognition program
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1867 (as the Bank of Upper Canada)
Company Description:
- CIBC is a leading Canadian-based global financial institution with a broad range of financial products and services for personal and business clients
- CIBC offers a comprehensive suite of financial products and services, including personal and commercial banking, wealth management, and investment banking
- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong
Company Specialties:
- Retail Banking
- Business Banking
- Wealth Management
- Wholesale Banking
Company Website: CIBC.com
ASSUMPTION: CIBC's large size and extensive range of products and services offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level (with potential for growth and progression)
Reporting Structure: Reports directly to the Head of Client Experience, Commercial Banking and Wealth Management
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the organization
- Opportunities to work on high-impact projects and initiatives
- possibility to rotate into different roles or business lines to gain a broader understanding of the organization
ASSUMPTION: This role offers opportunities for career growth and development within the organization, with a potential path to more senior roles in marketing or other business lines.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): CIBC Square, 81 & 141 Bay, Toronto, Ontario, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada
- The city is known for its diverse culture, vibrant arts scene, and numerous attractions
- Toronto is a major financial hub and is home to the headquarters of many of Canada's largest corporations
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a balance between the structure and collaboration of an on-site office environment and the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to articulate thoughts and ideas clearly and concisely
- Strategic thinking and problem-solving abilities
- Technical skills and familiarity with relevant tools and platforms
- Cultural fit and alignment with CIBC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research CIBC's company culture and values to demonstrate your fit with the organization
- Prepare questions to ask the interviewer about the role, team dynamics, and career growth opportunities
ATS Keywords: Digital Marketing, Social Media, Content Creation, Stakeholder Management, Data Analysis, Strategic Planning, Banking, Financial Services
ASSUMPTION: CIBC's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite
- Adobe Analytics
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Hearsay)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used to manage and execute digital programs and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Trust: We act with integrity and respect for our clients, colleagues, and communities
- Teamwork: We collaborate and support each other to achieve common goals
- Accountability: We take ownership for our actions and their outcomes
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback and continuous learning
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you have strong communication skills and the ability to articulate thoughts and ideas clearly and concisely?
- Are you comfortable working collaboratively and managing multiple projects and stakeholders?
- Do you have a strategic mindset and the ability to analyze and interpret data?
- Are you comfortable working in a hybrid work environment and balancing on-site and remote work?
ASSUMPTION: CIBC values candidates who are strong communicators, collaborative team players, and strategic thinkers who can thrive in a hybrid work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders can be challenging and require strong organizational skills
- Working in a large organization can present opportunities for career growth but may also involve navigating complex politics and bureaucracy
- The hybrid work arrangement may require additional self-discipline and time management skills to balance on-site and remote work effectively
- The banking industry is subject to regulatory changes and compliance requirements, which can impact the role and responsibilities
ASSUMPTION: These challenges can be mitigated with strong organizational skills, adaptability, and a proactive approach to staying current with industry trends and best practices.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Digital Marketing Manager role in other industries, but with a focus on the unique aspects of the banking industry
- In comparison to other roles in the banking industry, this role requires a strong understanding of digital marketing and social media strategies, as well as the ability to manage multiple projects and stakeholders
- Career path comparison: This role can lead to more senior marketing or management positions within the organization, or a transition to other business lines or functional areas
ASSUMPTION: This role offers opportunities for career growth and development within the organization, with a potential path to more senior roles in marketing or other business lines.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new banking product or service
- Analyzing and reporting on the performance of digital marketing channels to optimize engagement and ROI
- Collaborating with stakeholders to gather feedback and evolve content for the CIBC website and other digital platforms
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of collaboration and stakeholder management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for Commercial Banking and Wealth Management?
- What are the biggest challenges facing the team or the broader organization, and how can this role help address them?
- What opportunities are there for professional development and growth within the organization?
- How does the team collaborate and support each other to achieve common goals?
ASSUMPTION: These questions demonstrate your interest in the role and the organization, and provide insight into the team dynamics and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research CIBC's company culture and values to demonstrate your fit with the organization
- Prepare questions to ask the interviewer about the role, team dynamics, and career growth opportunities
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
