📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Flow
🔹 Location: Miami, FL
🔹 Job Type: Salaried, full-time
🔹 Category: Real Estate
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing digital advertising campaigns across multiple platforms
- Driving targeted traffic and generating leads through strategic paid advertising and email/text journeys
- Maximizing ROI and ensuring campaign efficiency within allocated budgets
- Collaborating with cross-functional teams to align digital ad campaigns with broader marketing goals
- Analyzing campaign performance data and providing actionable insights to stakeholders
ASSUMPTION: This role requires a data-driven marketer with a strong background in digital advertising to succeed. A proactive approach to campaign optimization and a solid understanding of CRM logic are essential.
📋 Key Responsibilities
✅ Develop and implement paid advertising campaigns across various digital platforms
✅ Set up, monitor, and optimize paid ad campaigns to meet KPIs and business goals
✅ Create detailed audience segments for precise targeting and optimal ad reach
✅ Perform ongoing campaign optimizations, including A/B testing, to drive performance improvements
✅ Manage and allocate campaign budgets effectively to maintain maximum ROI
✅ Track, measure, and analyze campaign performance metrics, providing detailed reports and insights
✅ Collaborate with content, design, and marketing teams to ensure consistent messaging and alignment with broader marketing goals
✅ Stay up-to-date with the latest trends, updates, and best practices in digital advertising
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, with a strong focus on data-driven decision-making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of hands-on experience managing and optimizing digital advertising campaigns
Required Skills:
- Proficient in Google Ads, Facebook Ads, LinkedIn, Instagram, and YouTube
- Strong knowledge of PPC, Display Advertising, Programmatic Advertising, and Influencer Marketing
- Experience with Google Analytics, Google Tag Manager, and other ad management tools
- Proficient in CRM logic, email and text marketing, UTM tagging, and user journeys
- Ability to analyze complex data and make data-driven decisions to optimize campaigns
- Experience with conversion tracking, remarketing, and audience segmentation
- Excellent written and verbal communication skills to present performance reports and recommendations
- Strong attention to detail and organizational skills to manage multiple campaigns simultaneously
Preferred Skills:
- Experience in the Real Estate or Hospitality industry
- Certifications in Google Ads or Facebook Blueprint
ASSUMPTION: Candidates with a strong background in digital advertising and a proven track record of driving campaign performance will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Digital Marketing Manager with 2-5 years of experience in the Real Estate industry in Miami, FL)
Benefits:
- Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
- Paid time off and 13 paid holidays
- 401(k) retirement plan
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
- Access to HSA-compatible plans
- Pre-tax commuter benefits
- Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. Flow specializes in developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Company Size: 51-200 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.
Founded: 2022. Flow is a relatively new company with a strong focus on innovation and growth.
Company Description:
- Flow aims to create superior living environments that enhance the lives of residents and communities
- The company prioritizes high standards, urgency, accountability, and integrity in its operations
- Flow offers a comprehensive benefits package and a supportive work environment
Company Specialties:
- Multifamily apartment building development and management
- Technology and services inside multifamily buildings
- Creating connected lives and fostering resident engagement
Company Website: www.flow.life
ASSUMPTION: Flow's focus on resident experience and community engagement sets it apart in the real estate industry.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking and hands-on execution.
Reporting Structure: This role reports directly to the Marketing Director and may oversee junior marketing team members.
Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future.
Growth Opportunities:
- Potential to advance to a senior marketing role as the company grows
- Opportunities to expand skills and knowledge in digital marketing and real estate
- Chance to contribute to Flow's mission and make a significant impact on the company's success
ASSUMPTION: As Flow continues to grow, there will be ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Flow has a flexible work environment with a focus on collaboration and innovation.
Office Location(s): Everywhere, US
Geographic Context:
- Miami, FL offers a diverse and vibrant culture, with a cost of living slightly above the national average
- The city has a strong real estate market and a growing tech industry
- Miami's subtropical climate and numerous attractions make it an attractive place to live and work
Work Schedule: Full-time, with the possibility of flexible hours and remote work in the future.
ASSUMPTION: Flow's flexible work environment and central location in Miami make it an attractive place to work for digital marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Director to discuss the role and company in more detail
- Skills assessment or case study to evaluate the candidate's digital marketing expertise
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Digital advertising expertise and campaign management skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with Flow's values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Flow's mission and values
- Prepare for the interview by researching Flow's competitors and industry trends
- Be ready to discuss your approach to campaign optimization and data-driven decision-making
ATS Keywords: Digital Advertising, Google Ads, Facebook Ads, LinkedIn, Instagram, YouTube, PPC, Display Advertising, Programmatic Advertising, Influencer Marketing, Google Analytics, CRM Logic, Email Marketing, A/B Testing, Conversion Rate Optimization, Data Analysis
ASSUMPTION: Flow's interview process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- LinkedIn Ads
- Instagram Ads
- YouTube Ads
- Google Analytics
- Google Tag Manager
- CRM software (e.g., HubSpot, Salesforce)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's expertise and Flow's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Loyalty
- Trust
- Relentlessly high standards
- Bold and creatively ambitious
- Act with urgency and accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you have a strong sense of urgency and accountability in your work?
ASSUMPTION: Candidates who align with Flow's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Keeping up with the latest trends and best practices in digital advertising can be challenging and time-consuming
- Working in a fast-paced, growing company may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
ASSUMPTION: These challenges can be overcome with strong communication, organization, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional real estate companies, Flow places a strong emphasis on technology and innovation in its operations
- This role requires a unique blend of digital marketing expertise and real estate industry knowledge
- Career paths in digital marketing and real estate may vary, but this role offers opportunities for growth and advancement
ASSUMPTION: This role is unique to Flow and offers a rare opportunity to combine digital marketing expertise with real estate industry experience.
📝 Sample Projects
- Developing and implementing a targeted social media advertising campaign to drive leads and conversions
- Optimizing Google Ads campaigns to improve ROI and reduce cost per acquisition
- Analyzing campaign performance data to identify trends and make data-driven optimizations
- Collaborating with the content team to create engaging ad creatives and landing pages
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role address them?
- How does Flow support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
- How does Flow measure the success of its digital marketing campaigns, and what KPIs are most important?
- What is the company's long-term vision for its digital marketing efforts, and how does this role fit into that plan?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Flow's mission and values
- Prepare for the interview by researching Flow's competitors and industry trends
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
