📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Tatari
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time, Hybrid (2 days on-site per week)
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media strategies across diverse channels
- Collaborating with design teams to create compelling ads
- Analyzing campaign performance and optimizing for growth
- Managing and growing relationships with external vendors and agencies
- Establishing processes for scalable growth and timely execution
ASSUMPTION: This role requires a well-rounded digital marketer with experience in various paid media channels and a strong creative background to succeed.
📋 Key Responsibilities
✅ Manage paid search agency, launch and optimize paid social campaigns, and explore opportunities in podcasts, niche newsletters, influencer marketing, industry publications, and TV
✅ Leverage AI tools and agents to edit and repurpose video content for diverse paid media placements and formats, increasing the volume of our video output
✅ Work closely with the internal design team and external vendors on creative concepts for both static and dynamic ad formats
✅ Write ad copy that’s clear, effective, and tailored to our audience - reflecting a strong understanding of our brand, core messaging, and goals across each channel
✅ Analyze campaign performance across all platforms, seeking opportunities for optimization and growth
✅ Design and run Account-based Marketing (ABM) campaigns to turn Marketing Qualified Leads into qualified hand-raisers ready to talk to the Sales team
✅ Establish processes for scalable growth across the channels and ensure timely launches and communications
✅ Develop and implement a robust tracking and measurement framework to accurately assess the performance of all paid media campaigns, including advanced analytics for podcasts, niche newsletters, and targeted placements
✅ Regularly report insights and actionable recommendations to cross-functional teams and leadership to drive data-driven decisions
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization, requiring strong analytical and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in digital marketing within B2B SaaS
Required Skills:
- Broad understanding of various paid media channels (search, social, podcast, newsletters, influencer, industry publications, TV)
- Strong creativity and experience repurposing content for paid ads across channels, including using AI tools for video editing and production
- Ability to conceptualize and execute ad campaigns that resonate across different media formats and platforms
- Proficiency in digital marketing tools and analytics, including campaign measurement, optimization, and reporting
- Familiarity with CRM platforms (we use HubSpot) for landing pages, email campaigns, and inbound marketing tactics
- Experience with website CMS platforms (we use Contentful)
- Demonstrated experience in developing, implementing, and optimizing Account-Based Marketing (ABM) strategies
- Ability to establish scalable processes that ensure consistency, efficiency, and timely execution across campaigns
- Excellent collaboration and communication skills, with a team-player mindset and a proactive, self-starter attitude
- Experience working on small teams in fast-paced, dynamic environments
Preferred Skills:
- Experience in SEO for B2B, driving organic traffic aligned with business goals
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on paid media and a proven track record of driving results through creative and data-driven strategies.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000/annually
Benefits:
- Equity compensation
- Health insurance coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches at the office
- Team building events
- $1,000 annual continued education benefit
- $500 WFH reimbursement
- Monthly lifestyle spending reimbursements
- FSA and commuter benefits
- Monthly Company Wellness Day Off
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement of 2 days on-site per week
ASSUMPTION: The salary range provided is based on industry standards for a Digital Marketing Manager role in San Francisco, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Tatari operates in the Advertising Services industry, focusing on modernizing TV advertising for brands, agencies, and publishers. The company works with clients such as Made In, Daily Harvest, Wpromote, and Fubo.
Company Size: Tatari is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Tatari was founded in 2016 and is headquartered in San Francisco with further offices in Los Angeles and New York.
Company Description:
- Tatari is building the infrastructure to modernize TV advertising
- The company offers a clear way forward for brands, agencies, and publishers looking to navigate the complex landscape of managing and measuring television advertising
- Tatari has been recognized by Business Insider as one of the Hottest Ad Tech Companies of 2023 and by Digiday as the Best CTV Platform of 2024
Company Specialties:
- Media Buying
- Software Engineering
- Data Science
- TV Advertising
- Statistics
- TV Measurement
- Connected TV
- and OTT Ads
Company Website: http://www.tatari.tv
ASSUMPTION: Tatari's focus on modernizing TV advertising and its recognition in the industry indicate a strong and innovative company culture that values growth and success.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and leadership within the marketing team.
Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams, including design, sales, and product.
Work Arrangement: This role follows a hybrid work arrangement, with 2 days on-site per week at Tatari's San Francisco office.
Growth Opportunities:
- As Tatari continues to grow, there may be opportunities for the Digital Marketing Manager to take on more responsibilities or lead a team
- The company's focus on innovation and data-driven decision-making provides ample opportunities for professional development
- Tatari's commitment to employee growth is evident in its provision of a $1,000 annual continued education benefit
ASSUMPTION: The Digital Marketing Manager role at Tatari offers strong growth potential, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Tatari's San Francisco office is a collaborative and dynamic workspace, designed to foster creativity and productivity.
Office Location(s): 605 Market St, Suite 700, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major hub for the tech industry, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- San Francisco's vibrant and dynamic environment can help fuel creativity and innovation in this role
Work Schedule: Full-time, with a hybrid work arrangement of 2 days on-site per week
ASSUMPTION: Tatari's San Francisco office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the Head of Marketing
- Interview with the CEO
- Final interview with the Marketing team
Key Assessment Areas:
- Digital marketing expertise and experience
- Creativity and problem-solving skills
- Communication and collaboration abilities
- Alignment with Tatari's company values and culture
Application Tips:
- Highlight your experience with paid media channels and creative content repurposing in your resume
- Tailor your cover letter to demonstrate your understanding of Tatari's mission and how your skills align with the role's requirements
- Prepare examples of your ad copy and campaign strategies to discuss during the interview
ATS Keywords: Digital Marketing, Paid Media, Video Editing, Ad Copywriting, Analytics, Account-Based Marketing, Collaboration, Creativity, Content Repurposing, Campaign Optimization, CRM, CMS, SEO
ASSUMPTION: Tatari's interview process is designed to assess the candidate's digital marketing expertise, creativity, and cultural fit, with a focus on finding the best fit for the company's growing team.
🛠️ Tools & Technologies
- HubSpot (CRM)
- Contentful (CMS)
- AI tools for video editing and production
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: The Digital Marketing Manager will be expected to have experience with and proficiency in using various digital marketing tools and platforms to optimize campaign performance and drive results.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision-making
- Collaboration
- Customer-centric approach
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven and results-oriented approach
- Proactive and self-starter attitude
- Strong communication and problem-solving skills
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and are you comfortable working in a small team with a high degree of autonomy?
- Are you passionate about data-driven decision-making and using analytics to optimize campaign performance?
- Do you have strong communication and collaboration skills, and are you able to work effectively with cross-functional teams?
ASSUMPTION: Tatari values innovation, data-driven decision-making, and collaboration, seeking candidates who align with these core values and can thrive in a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- The role requires managing and optimizing campaigns across a diverse range of paid media channels, which can be complex and time-consuming
- Tatari's fast-paced growth may present challenges in terms of prioritizing and managing workloads
- The hybrid work arrangement may require additional flexibility and self-motivation
- San Francisco's competitive job market and high cost of living may present challenges for some candidates
ASSUMPTION: The Digital Marketing Manager role at Tatari presents unique challenges and opportunities, requiring strong organizational skills, adaptability, and a proactive approach to succeed in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional digital marketing roles, this position requires a strong focus on paid media channels beyond common platforms, such as podcasts, niche newsletters, and industry publications
- Tatari's focus on modernizing TV advertising and its recognition in the industry set it apart from other companies in the advertising services sector
- This role offers strong growth potential, with opportunities to learn, develop, and advance within the company, similar to other mid-level management positions in the tech industry
ASSUMPTION: The Digital Marketing Manager role at Tatari is unique in its focus on diverse paid media channels and offers strong growth potential, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a new product launch, including targeted placements in relevant marketing and advertising publications
- Creating and optimizing ad campaigns for various paid media channels, such as podcasts, niche newsletters, and industry publications, to drive brand awareness and generate leads
- Analyzing campaign performance data and using insights to optimize and improve future campaigns, resulting in increased ROI and improved efficiency
ASSUMPTION: The Digital Marketing Manager role at Tatari involves a wide range of projects, from strategic planning and creative execution to data-driven optimization, requiring strong analytical and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organization?
- How does Tatari support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide examples of how Tatari's company values are reflected in the day-to-day work environment and decision-making processes?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Tatari approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with paid media channels, creative content repurposing, and data-driven optimization
- Write a cover letter that demonstrates your understanding of Tatari's mission and how your skills align with the role's requirements
- Prepare examples of your ad copy and campaign strategies to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
