Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Johnson Matthey

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing and Business Development

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading all digital and performance marketing channels to drive new customer acquisition
• Managing agency partners to deliver comprehensive PPC, paid social media, SEO, and retargeting campaigns
• Transforming the CRM and email marketing strategy to optimize marketing activities
• Analyzing digital marketing data to measure campaign effectiveness and inform strategic decisions
• Managing the digital and performance marketing tech stack to maintain a seamless online presence
• Developing and refining marketing strategies in a fast-paced environment

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with multiple stakeholders.

📋 Key Responsibilities

✅ Lead all digital and performance marketing channels to drive new customer acquisition, ensuring a cohesive and effective strategy that maximizes reach and engagement.

✅ Manage agency partners to deliver comprehensive PPC, paid social media, SEO, and retargeting campaigns, ensuring alignment with overall marketing goals and optimal performance across all channels.

✅ Lead the CRM and email marketing strategy through a period of transformation, overseeing the management of CRM and marketing automation systems to design, build, and implement effective programs. This includes continual optimization of CRM and email activities through data cleansing, targeting and segmentation, testing, and marketing automation.

✅ Track and analyze digital marketing data to measure campaign effectiveness and inform strategic decisions. This involves creating detailed reports, conducting in-depth data analysis, and providing actionable insights to the rest of the team to drive continuous improvement.

✅ Manage the digital and performance marketing tech stack, ensuring that website pages are regularly updated and collaborating with other teams working on digital projects to maintain a seamless and effective online presence.

✅ Develop and refine marketing strategies in a busy and fast-paced environment, adapting to changing market conditions and business needs. This role offers opportunities for growth within the position, making it an exciting and dynamic opportunity for the right candidate.

ASSUMPTION: The role may require occasional travel to meet with agency partners or attend industry events.

🎯 Required Qualifications

Education: Educated in marketing, digital media, or other equivalent/relevant areas

Experience: A minimum of 5 years' experience in a digital marketing manager or performance marketing manager role, preferably in a large matrix B2B environment.

Required Skills:

• Proven experience in leading digital and performance marketing channels
• Strong project management skills, with the ability to effectively manage multiple projects with competing deadlines
• Strong agency/partner management experience, developing effective relationships to ensure delivery of campaigns on time and on budget
• Experience working with Microsoft Dynamics 365 CRM is an advantage
• Working knowledge of Google Ads to effectively lead strategy and manage agency partners
• A track record in driving commercial growth and achieving business KPIs

Preferred Skills:

• Experience working with marketing automation tools
• Familiarity with the chemical industry or related sectors

ASSUMPTION: Candidates should have a strong understanding of the full marketing funnel and be comfortable working with data to drive informed decision-making.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (based on industry standards for a role of this level in London)

Benefits:

• Bonus
• Excellent Pension Contributions
• 25 Days Annual Leave

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing

Company Size: 10,001+ employees (Large enterprise)

Founded: 1817 (Over 200 years of history)

Company Description:

• Johnson Matthey is a global leader in sustainable technologies specializing in catalysis, precious metal products, chemicals, and process technology.
• The company operates in over 30 countries and employs more than 12,600 people.
• Johnson Matthey has a strong reputation for innovation, quality, and reliability, with a commitment to sustainability and responsible business practices.

Company Specialties:

• Catalysis
• Precious metals
• Fine chemicals
• Process technology
• Sustainability
• Chemistry
• Chemicals
• PGMS
• Chemical processes
• Fuel cells
• Emissions control
• Automotive
• Refining
• Electrochemistry
• Chemical synthesis
• Material science
• Process engineering
• Product formulation
• Material characterisation
• Specialist metallurgy
• Hydrogen
• Syngas
• Surface chemistry
• Chemical synthesis
• And sustainable aviation fuel

Company Website: http://www.matthey.com/

ASSUMPTION: Johnson Matthey's extensive history and global presence provide a stable and established environment for employees, with opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior (depending on experience and qualifications)

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: On-site (with potential for flexible working patterns)

Growth Opportunities:

• Progression to a senior marketing role or management position within the organization
• Expanding responsibilities and team leadership opportunities as the business grows
• Potential to work on international projects and gain global experience

ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, professional work environment

Office Location(s): 5th Floor, 25 Farringdon Street, London, Greater London EC4A 4AB, GB

Geographic Context:

• London is a major global city with a diverse and multicultural population
• The city offers a wide range of cultural, entertainment, and recreational opportunities
• London has a robust public transportation system, making it easy to commute to and from work

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The role may require occasional work outside of regular business hours to meet project deadlines or attend industry events.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• Face-to-face interview with the hiring manager and/or other team members
• Final interview with the head of department or a senior leader within the organization
• Background check and reference check

Key Assessment Areas:

• Digital marketing skills and experience
• Project management and organizational skills
• Agency management and stakeholder communication
• Data analysis and reporting skills
• Strategic thinking and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Provide specific examples of your achievements in digital marketing campaigns and projects
• Demonstrate your understanding of the chemical industry or related sectors in your application materials
• Prepare for interview questions related to your digital marketing experience, project management skills, and strategic thinking

ATS Keywords: Digital Marketing, Performance Marketing, Project Management, Agency Management, CRM Management, Email Marketing, Data Analysis, Google Ads, Marketing Automation, Segmentation, PPC, SEO, Social Media, Campaign Management, Strategic Decision-Making, Customer Acquisition

ASSUMPTION: Johnson Matthey uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Dynamics 365 CRM
• Google Ads
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the organization's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Safety first
• Act with integrity
• Deliver excellence
• Innovate and simplify
• Work together
• Empower our people

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering results
• Adaptable and open to change
• Analytical and data-driven
• Strategic and forward-thinking

Self-Assessment Questions:

• How do your personal values align with Johnson Matthey's company values?
• Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
• How do you approach working with multiple stakeholders to manage competing priorities and deadlines?

ASSUMPTION: Johnson Matthey values candidates who are a strong cultural fit and align with the company's values and work style.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• Agency management may present challenges in ensuring consistent performance and delivery across multiple channels
• The role may involve working with complex data sets and tools, requiring strong analytical skills
• The chemical industry can be subject to regulatory changes and market fluctuations, which may impact marketing strategies

ASSUMPTION: The role may present challenges, but it also offers opportunities for growth and development within a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on digital and performance marketing channels, as well as its requirement for strong project management and agency management skills
• The chemical industry is unique in its regulatory environment and market dynamics, which may impact marketing strategies and tactics
• Career paths in digital marketing can vary depending on the organization's size, structure, and industry. In a large enterprise like Johnson Matthey, there may be more opportunities for specialization and vertical growth within the marketing function

ASSUMPTION: Candidates should research the specific requirements and context of this role to ensure a good fit with their skills, experience, and career goals.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign to launch a new product line, including PPC, paid social media, SEO, and retargeting components
• Implementing a marketing automation system to streamline CRM activities and improve data accuracy and segmentation
• Conducting a comprehensive data analysis to identify trends and insights, informing strategic decision-making and driving continuous improvement in marketing activities

ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the organization's priorities, market conditions, and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the organization support the professional development and growth of its marketing employees?
• What are the key priorities for the marketing team in the first 90 days in this role?
• How does the organization measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) used?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare for interview questions related to your digital marketing experience, project management skills, and strategic thinking
• Research the chemical industry and Johnson Matthey's business to demonstrate your understanding of the role and organization
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.