📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Public Storage
🔹 Location: Plano, Texas, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Optimizing property listings across major search engines for thousands of locations
- Managing tracking phone numbers for each property listing and analyzing call volumes
- Administering online review platforms and driving reputation management strategies
- Collaborating with internal teams and external agencies to ensure seamless digital execution
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills to manage multiple listings and platforms effectively.
📋 Key Responsibilities
✅ Own and maintain all property listings (Google Business Profiles, Bing Places, Apple Maps, etc.) for thousands of locations, ensuring accuracy and up-to-date information.
✅ Partner with agency teams for bulk updates, new listing launches, and issue resolution to maintain high data quality across all platforms.
✅ Monitor listing performance, keyword visibility, and rankings to identify opportunities for improvement.
✅ Conduct audits of NAP (Name, Address, Phone) consistency and resolve discrepancies.
✅ Oversee implementation, accuracy, and performance of unique tracking phone numbers for each property listing.
✅ Collaborate with external vendors/agencies to ensure correct call routing and attribution.
✅ Report on call volumes, source attribution, and identify ways to optimize tracking number deployment for marketing and operations.
✅ Manage our online review platform and agency partner, responding to reviews, escalating issues, and driving response rate best practices.
✅ Analyze reputation data across platforms to surface insights and develop strategies that enhance customer feedback.
✅ Work with field teams to encourage positive reviews and improve overall ratings across locations.
✅ Liaise between marketing, IT, operations, customer care, and agency partners to ensure seamless digital execution.
✅ Develop and maintain dashboards or reports that track key metrics for property listings, call tracking, and reputation management.
✅ Offer regular updates and recommendations to leadership for continued digital performance growth.
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to manage multiple projects and platforms simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Mathematics, Economics, Marketing, Digital Marketing, Business, or related field.
Experience: 5+ years of digital marketing experience with a focus on local listings management, call tracking, or multi-location brand work.
Required Skills:
- Hands-on expertise with Google Business Profile, Bing Places, Apple Maps Connect, or similar platforms.
- Experience managing tracking numbers/call attribution platforms (e.g., CallRail, Marchex, Invoca).
- Knowledge of online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext).
- Strong analytical and reporting skills; proficiency in Excel, Google Analytics, and dashboard tools.
- Excellent organizational skills and a detail-oriented mindset.
- Outstanding communication and project management abilities.
Preferred Skills:
- Experience working with agencies across digital listing management, call tracking, or review/reputation programs.
- Experience in retail, services, real estate, or franchise/multi-location environments.
- Familiarity with local SEO, directory optimization, and UTM strategies.
- Experience with data visualization tools (e.g., Tableau, Looker, Power BI).
ASSUMPTION: Candidates with experience in multi-location brands or franchise environments may find this role particularly suitable due to the nature of managing thousands of property listings.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Real Estate sector in Plano, Texas)
Benefits:
- One of our values pillars is to work as OneTeam, and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.
- Our office is based in Plano, east of I75 near E. Park Blvd, just North of Historic Downtown Plano.
Working Hours: Full-time, 40 hours per week, with the option for up to three flexible remote days per month.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The company offers flexible work arrangements, balancing in-office collaboration with remote work options.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically self-storage facilities
Company Size: 5,001-10,000 employees, providing a large, established environment with ample opportunities for growth and collaboration
Founded: 1972, with over 50 years of experience in the self-storage industry
Company Description:
- Public Storage is the largest owner and operator of self-storage facilities worldwide, with millions of customers and thousands of locations across the U.S. and Europe.
- Recognized as a Great Place to Work, with employees voting them as having Best Career Growth, ranked in the Top 5% for Work Culture, and in the Top 10% for Diversity and Inclusion.
- A member of the S&P 500 and FT Global 500, with common and preferred stocks trading on the New York Stock Exchange.
Company Specialties:
- Self-storage facilities management
- Real estate investment and development
- Customer-centric digital marketing strategies
Company Website: http://www.publicstorage.com
ASSUMPTION: Working for Public Storage offers candidates the opportunity to grow within a large, established organization with a strong focus on customer experience and employee development.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow into a leadership role as the company continues to expand its digital marketing efforts
Reporting Structure: This role reports directly to the Senior Manager of Digital Marketing and works closely with various internal teams and external agencies
Work Arrangement: On-site, with the option for up to three flexible remote days per month
Growth Opportunities:
- Expanding digital marketing efforts across the company's extensive portfolio of self-storage facilities
- Developing and implementing innovative strategies to improve property listings, call tracking, and reputation management
- Collaborating with internal teams and external agencies to drive digital performance growth
ASSUMPTION: This role offers significant growth potential as the company continues to invest in its digital marketing capabilities and expand its portfolio of self-storage facilities.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative, team-oriented work environment
Office Location(s): Plano, Texas, with additional offices across the United States and Europe
Geographic Context:
- Plano, Texas, is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas in the United States
- The company's headquarters is located near I75, providing easy access to major highways and public transportation
- The office is situated just North of Historic Downtown Plano, offering numerous dining, shopping, and entertainment options
Work Schedule: Full-time, with the option for up to three flexible remote days per month
ASSUMPTION: Working in Plano, Texas, offers candidates the opportunity to live and work in a vibrant, growing metropolitan area with a strong job market and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the hiring manager and/or team members to discuss the role's responsibilities and assess the candidate's skills and experience
- Final interview with the Senior Manager of Digital Marketing to discuss career growth opportunities and next steps
Key Assessment Areas:
- Digital marketing expertise, with a focus on local listings management, call tracking, and reputation management
- Analytical and reporting skills, with proficiency in Excel, Google Analytics, and dashboard tools
- Communication and project management abilities, with the capacity to work effectively with internal teams and external agencies
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Highlight relevant digital marketing experience, with an emphasis on local listings management, call tracking, and reputation management
- Demonstrate strong analytical and reporting skills, with examples of how you've used data to drive digital performance growth
- Tailor your resume and cover letter to emphasize your fit for this role, addressing the required and preferred qualifications explicitly
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to manage multiple projects simultaneously
ATS Keywords: Digital Marketing, Local Listings Management, Call Tracking, Reputation Management, Google Business Profile, Bing Places, Apple Maps, Excel, Google Analytics, Project Management, Collaboration, Agency Partnerships
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing expertise and cultural fit. Candidates should be prepared to demonstrate their skills and experience with specific examples and data-driven insights.
🛠️ Tools & Technologies
- Google Business Profile, Bing Places, Apple Maps
- Call tracking platforms (e.g., CallRail, Marchex, Invoca)
- Online review/reputation management tools (e.g., Reputation.com, Birdeye, Yext)
- Excel, Google Analytics, dashboard tools (e.g., Tableau, Looker, Power BI)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to managing property listings, call tracking, and reputation management effectively.
👔 Cultural Fit Considerations
Company Values:
- OneTeam: We work together to achieve our goals and support each other's success
- Customer Focus: We put our customers first in everything we do
- Integrity: We act with honesty and integrity in all our interactions
- Accountability: We take ownership of our responsibilities and deliver on our commitments
Work Style:
- Collaborative: We work closely with internal teams and external agencies to ensure seamless digital execution
- Data-driven: We use data and analytics to inform our decisions and drive digital performance growth
- Adaptable: We embrace change and continuously seek new ways to improve our processes and strategies
Self-Assessment Questions:
- How do you align with Public Storage's OneTeam value, and can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
- How do you approach managing multiple projects and platforms simultaneously, and can you describe a situation where you had to prioritize tasks and allocate resources effectively?
- How do you ensure the accuracy and up-to-date information of property listings across multiple platforms, and can you share an example of a time when you identified and resolved discrepancies in NAP consistency?
ASSUMPTION: Candidates who demonstrate a strong fit with Public Storage's values and work style, as well as the ability to manage multiple projects and platforms effectively, are likely to be successful in this role.
⚠️ Potential Challenges
- Managing thousands of property listings across multiple platforms can be time-consuming and requires strong organizational skills and attention to detail
- Collaborating with external agencies and internal teams may present communication and coordination challenges that require strong project management skills
- Analyzing large datasets and identifying trends and insights may require advanced analytical skills and familiarity with data visualization tools
- Working in a fast-paced, dynamic environment may require adaptability and the ability to pivot quickly in response to changing priorities and market conditions
ASSUMPTION: Candidates should be prepared to manage the complexities of working with multiple platforms, teams, and datasets, and be able to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Local Listings Manager or Multi-Location Digital Marketing Manager, with a focus on property listings, call tracking, and reputation management
- In the Real Estate sector, this role is comparable to a Digital Marketing Manager for a multi-location brand or franchise environment, with a focus on driving digital performance growth across a large portfolio of properties
- Career-wise, this role offers significant growth potential as the company continues to invest in its digital marketing capabilities and expand its portfolio of self-storage facilities
ASSUMPTION: Candidates with experience in similar roles or industries may find this role particularly suitable, as it offers a unique opportunity to apply their skills and experience in a large, established organization with a strong focus on digital marketing.
📝 Sample Projects
- Conducting a comprehensive audit of NAP consistency across thousands of property listings and developing a strategy to resolve discrepancies and improve data accuracy
- Partnering with external agencies to optimize property listings on major search engines, resulting in improved keyword visibility, rankings, and customer engagement
- Analyzing call tracking data to identify trends and insights, and developing targeted strategies to optimize tracking number deployment and drive marketing and operations performance growth
ASSUMPTION: Candidates should be prepared to provide specific examples of how they've managed property listings, call tracking, and reputation management projects in previous roles, with a focus on driving digital performance growth and improving data accuracy.
❓ Key Questions to Ask During Interview
- Can you describe the digital marketing team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its digital marketing team members?
- Can you provide an example of a time when the company successfully optimized property listings on major search engines, and what strategies were employed to achieve this?
- How does the company measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are tracked to assess digital performance growth?
- Can you describe the company's approach to working with external agencies, and how this role will collaborate with agency partners to drive digital performance growth?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and that showcase their understanding of the digital marketing landscape and the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience, with an emphasis on local listings management, call tracking, and reputation management
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to manage multiple projects simultaneously
- Research Public Storage's company culture and values, and be prepared to discuss how your skills and experience align with the company's mission and goals
- Follow up with the hiring manager or recruiter one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
