📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: Ingram Content Group
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative online campaigns to drive print and ebook sales for independent publishers.
- Managing advertising campaigns across various channels, including Amazon, Walmart, Meta, TikTok, Pinterest, and Google.
- Collaborating closely with distribution publishers, in-house marketing colleagues, Ingram sales teams, and channel partners.
- Delivering ROI-positive book marketing campaigns that truly move the needle.
ASSUMPTION: This role requires a strategic marketer with a strong background in digital marketing and online advertising to succeed.
📋 Key Responsibilities
✅ Develops and leverages up-to-date channel learnings and audience insights to ensure optimal ad targeting and creative development.
✅ Develops and implements content to support marketing plans and campaigns.
✅ Executes and manages advertising campaigns in leading search, social, and retail advertising channels.
✅ Uses internal and external tools to launch, analyze, and optimize cross-channel advertising.
✅ Employs digital advertising best practices around targeting and segmentation, tests and A/B splits, and campaign optimization.
✅ Routinely analyzes advertising and sales performance to achieve ROI goals and inform strategy.
✅ Effectively communicates to key internal and external stakeholders around campaign status, KPIs, and recommended actions.
✅ Excels at project management and running several campaigns simultaneously.
✅ Manages relationships and communications with external marketing partners.
✅ Works across business units to ensure that efforts are driving sales in an ROI-positive way.
✅ Monitors trends on best practices and techniques across the book industry, ecommerce, social media, consumer marketing, and online advertising spaces.
✅ Evaluates new opportunities and technologies while proactively researching issues and formulating solutions.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or year for year directly related experience
Experience: 5 years' experience in digital marketing and online advertising
Required Skills:
- Proven experience in digital marketing and online advertising
- Strong organizational skills
- Excellent communication skills
- Ability to manage multiple campaigns simultaneously
- Familiarity with advertising platforms (Meta, TikTok, Amazon, Google)
Preferred Skills:
- Recent experience directly executing ads in Meta, TikTok, Amazon, and Google
- Experience building multi-channel advertising strategies for small to medium budgets
- Experience in book publishing, agency, or related environment
ASSUMPTION: Candidates with a background in book publishing or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $87,475 - $110,601 per year. This range represents the anticipated low and high end of the salary for this position and will be determined by factors including but not limited to: the applicant's education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.
Benefits:
- Highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
- 15 vacation days & 12 sick days accrued annually and 3 personal days
- 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
- Encouraged continued education with tuition reimbursement program
- Financial and in-kind opportunities to engage with non-profits in your community
- Take breaks or brainstorm in our game room with ping pong & foosball
- Casual dress code
Working Hours: 40 hours per week, with flexibility for remote work not specified.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with 5-10 years of experience in the book publishing industry.
📌 Applicant Insights
🔍 Company Context
Industry: Ingram Content Group operates in the Book and Periodical Publishing industry, focusing on wholesale book distribution, print on demand, full-service distribution, and digital content distribution.
Company Size: Ingram Content Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Ingram Content Group was founded in 1964 as a part of Ingram Industries Inc.
Company Description:
- Ingram Content Group connects people with content in all forms, providing comprehensive services for publishers, retailers, libraries, and educators.
- The company makes these services seamless and accessible through technology, innovation, and creativity.
- Ingram Content Group is a part of Ingram Industries Inc. and includes several subsidiaries, such as Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, and Tennessee Book Company LLC.
Company Specialties:
- Wholesale Book Distribution
- Print on Demand
- Full Service Distribution
- Digital Content Distribution
Company Website: http://www.ingramcontent.com
ASSUMPTION: Ingram Content Group's extensive global network of offices and facilities enables it to provide comprehensive services to its clients.
📊 Role Analysis
Career Level: The Digital Marketing Manager role is a mid-level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for junior marketing team members.
Work Arrangement: This role is on-site, with the possibility of occasional remote work, as indicated by the company's benefits and perks.
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing department.
- Expansion into other areas of the business, such as sales or business development.
- Opportunities to work on high-impact projects and campaigns that drive significant results.
ASSUMPTION: The Digital Marketing Manager role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Ingram Content Group's New York office is a professional environment with a casual dress code and game room for breaks and brainstorming.
Office Location(s): 1400 Broadway, New York, NY 10018, USA
Geographic Context:
- New York City is a major hub for the publishing industry, offering ample networking opportunities and access to industry events.
- The office is located in the heart of Midtown Manhattan, providing easy access to public transportation and various amenities.
- The city's vibrant culture and diverse population create a dynamic work environment.
Work Schedule: The work schedule is Monday through Friday, with standard business hours. Occasional flexibility may be available for remote work.
ASSUMPTION: The New York office location provides a stimulating work environment and access to industry resources and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
- Final interview or presentation to discuss the candidate's approach to a specific marketing challenge or campaign.
Key Assessment Areas:
- Digital marketing and online advertising expertise.
- Campaign management and project management skills.
- Communication and stakeholder management abilities.
- Alignment with Ingram Content Group's company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the book publishing industry and Ingram Content Group's business.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research Ingram Content Group's recent marketing efforts and be prepared to discuss how you can contribute to their success.
ATS Keywords: Digital Marketing, Online Advertising, Campaign Management, Project Management, Ad Targeting, Content Development, Ecommerce Sales, Audience Insights, Performance Analysis, Multi-channel Strategies, Social Media Marketing, Search Advertising, Retail Advertising, Trend Monitoring, Relationship Management
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their approach to digital marketing and campaign management during the interview process.
🛠️ Tools & Technologies
- Advertising platforms: Meta, TikTok, Amazon, Google, Walmart, Pinterest
- Campaign management tools: Google Ads, Facebook Ads Manager, TikTok Ads Manager, Amazon Advertising Platform, etc.
- Analytics tools: Google Analytics, Adobe Analytics, etc.
- Project management tools: Asana, Trello, Microsoft Project, etc.
ASSUMPTION: Familiarity with popular advertising platforms, campaign management tools, analytics tools, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus: Ingram Content Group prioritizes understanding and meeting the needs of its customers.
- Integrity: The company values honesty, fairness, and ethical behavior in all aspects of its business.
- Collaboration: Ingram Content Group fosters a culture of teamwork and mutual respect.
Work Style:
- Fast-paced: The marketing department operates in a dynamic and fast-paced environment, requiring adaptability and quick decision-making.
- Collaborative: This role requires close collaboration with internal teams, external partners, and distribution publishers.
- Data-driven: Ingram Content Group uses data and analytics to inform marketing strategies and campaign optimization.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple campaigns simultaneously and prioritizing tasks effectively?
- Do you have a strong attention to detail and a data-driven approach to marketing?
ASSUMPTION: Candidates who align with Ingram Content Group's company values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and time management.
- Keeping up with industry trends and best practices in digital marketing and online advertising may require continuous learning and adaptation.
- Collaborating with various internal and external stakeholders may require strong communication and stakeholder management skills.
- Working in a fast-paced environment may require adaptability and quick decision-making.
ASSUMPTION: The Digital Marketing Manager role presents unique challenges that require a proactive, organized, and adaptable individual to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on driving sales for independent publishers through innovative online campaigns.
- Ingram Content Group's extensive global network of offices and facilities enables it to provide comprehensive services to its clients, setting it apart from other book publishers and marketing agencies.
- This role offers opportunities for professional growth and development within the marketing department and the broader organization, with potential progression to senior marketing or management positions.
ASSUMPTION: The Digital Marketing Manager role at Ingram Content Group is unique in its focus on driving sales for independent publishers and offers opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a multi-channel advertising campaign to launch a new book title from an independent publisher.
- Analyzing campaign performance data to optimize targeting, creative development, and budget allocation across various advertising channels.
- Collaborating with distribution publishers and Ingram sales teams to create targeted marketing plans and campaigns that drive print and ebook sales.
ASSUMPTION: The Digital Marketing Manager role involves a wide range of projects, from campaign development and execution to performance analysis and optimization, requiring a diverse skill set and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for a book title at Ingram Content Group?
- How does the marketing team collaborate with other departments, such as sales and distribution, to drive book sales?
- What are the most challenging aspects of managing multiple campaigns simultaneously in this role?
- How does Ingram Content Group support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and commitment to understanding the company's marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research Ingram Content Group's recent marketing efforts and be prepared to discuss how you can contribute to their success.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
