Digital Marketing Manager

📌 Core Information - Job Title: Digital Marketing Manager - Company: Mace - Location: Riyadh, Ar Riyāḑ, Saudi Arabia - Job Type: Full-Time - Date Posted: June 1, 2025 - Experience Level: 5-10 years - Remote Status: On-site 🚀 Job Overview Key aspects of this role include: 1. Developing and executing digital marketing strategies across multiple channels. 2. Collaborating with internal teams to optimize user experience and create personalized marketing content. 3. Evaluating emerging technologies and providing thought leadership for adoption. 4. Working on a large luxury mixed-use development project in Riyadh, KSA, as part of Mace's project management consultancy services. 5. Contributing to Mace's purpose of redefining the boundaries of ambition and creating places that are responsible, bringing transformative impact to people, communities, and societies across the globe. ASSUMPTION: This role requires a strong background in digital marketing, with a focus on executing tactics across various channels and measuring campaign performance. The ideal candidate will have experience working on high-value projects for a project management consultancy business and be familiar with the GCC region. 📋 Key Responsibilities - Plan and execute tactics across all digital marketing channels, including website, SEO, marketing databases, email, social media, and display advertising campaigns. - Measure and report the performance of all digital marketing campaigns, assessing against goals (return on investment (ROI) and key performance indicators (KPIs). - Collaborate with internal teams to create landing pages and optimize user experience. - Perform administrative tasks, including updating databases, spreadsheets, and operations tools, finding and implementing new ways of doing things. - Brainstorm new and creative digital marketing tactics and plans. - Create conversion points and optimize user journeys and funnels. - Collaborate with agencies and other vendor partners, taking full ownership for workstreams and plans. - Evaluate emerging technologies, providing thought leadership and perspective for adoption. - Create personalized website, email, and other digital channel content based on sector, geography, and client type. - Build single and multistep marketing emails. - Support the optimization of channels, ensuring they are best-in-class within the industry, working closely with the content team to serve the right content at each stage of the customer journey. - Measure the performance of CTAs and other variables to consistently improve the conversion rate. - Monitor market and customer research to identify key trends in digital media adoption and use amongst client bases. - Summarize and present data and conclusions in the most appropriate format for users. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Provide informal mentoring/training to junior members of the team. Develop effective working relationships with both internal and external stakeholders. Seek opportunities for continuous improvements/improving working processes. - Work collaboratively towards the common goal of net zero carbon transition and share responsibility for the proactive identification and management of the associated carbon emissions and reductions during the work delivery. ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been rephrased or combined to improve clarity and readability. The ideal candidate will have experience in digital marketing, with a focus on executing tactics, measuring performance, and collaborating with internal teams. 🎯 Required Qualifications Education: - Relevant bachelor’s degree (or equivalent) Experience: - A minimum of 5 years of professional experience within the GCC region, particularly in high-value projects/programmes for a project management consultancy business, which are required for immigration and client approval. Required Skills: - Plans and executes tactics across all digital marketing channels, including website, SEO, marketing databases, email, social media, and display advertising campaigns (specializes in two or more). - Measures and reports performance of all digital marketing campaigns and assess against goals (return on investment (ROI) and key performance indicators (KPIs). - Collaborates with internal teams to create landing pages and optimizes user experience. - Performs administrative tasks, including updating databases, spreadsheets, and operations tools – finds and implements new ways of doing things. - Brainstorms new and creative digital marketing tactics and plans. - Creates conversion points and optimizes user journeys and funnels. - Collaborates with agencies and other vendor partners, taking full ownership for workstreams and plans. - Evaluates emerging technologies, providing thought leadership and perspective for adoption. - Creates personalized website, email, and other digital channel content based on sector, geography, and client type. - Builds single and multistep marketing emails. - Supports the optimization of channels, ensuring they are best-in-class within the industry, working closely with the content team to serve the right content at each stage of the customer journey. - Measures the performance of CTAs and other variables to consistently improve the conversion rate. - Monitors market and customer research to identify key trends in digital media adoption and use amongst client bases. - Summarizes and presents data and conclusions in the most appropriate format for users. - Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Provides informal mentoring/training to junior members of the team. Develops effective working relationships with both internal and external stakeholders. Seeks opportunities for continuous improvements/improving working processes. Preferred Qualifications: - Previous experience in administrative or office support roles. ASSUMPTION: The required and preferred qualifications listed above are based on the provided job description. However, some details may have been rephrased or combined to improve clarity and readability. The ideal candidate will have experience in digital marketing, with a focus on executing tactics, measuring performance, and collaborating with internal teams. 💰 Compensation & Benefits Salary Range: The salary range for this role is not provided in the original job description. Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the GCC region, the estimated salary range is SAR 25,000 - 40,000 per month. - Lower end (25,000 SAR): This estimate is based on entry-level positions with similar responsibilities and experience requirements in the region. - Upper end (40,000 SAR): This estimate is based on more senior roles with additional responsibilities and experience requirements. Benefits: - Visa sponsorship for the Kingdom of Saudi Arabia - Reimbursement of relocation expenses (if applicable) - Health insurance - Retirement plan contributions - Performance-based bonuses - Opportunities for professional development and training - A dynamic and inclusive work environment Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range and benefits listed above are estimates based on industry standards for a Digital Marketing Manager with the given experience level and location. The actual salary and benefits package may vary depending on the company's internal policies and the candidate's qualifications and experience. 📌 Applicant Insights Company Context Industry: Construction Company Size: 5,001-10,000 employees Founded: 1990 Company Description: Mace is a global company of delivery consultants and construction experts. Through its two engines – Consult and Construct – it brings to life iconic skyscrapers, state-of-the-art data centres, life science facilities, social infrastructure, and regeneration projects that support communities across the world. The company has an annual turnover of £2.36bn and employs over 7,400 people across four global hubs in the UK & Europe, the Middle East and Africa, the Americas, and Asia Pacific. Mace is driven by its purpose to redefine the boundaries of ambition. Founded out of a belief that the industry could be more efficient, innovative, and responsible, since 1990 Mace has built a reputation and track record for delivering projects safer, faster, greener, and better than ever before. Company Specialties: - Programme Management - Project Management - Cost Consultancy - Construction Delivery - Facilities Management Company Website: www.macegroup.com ASSUMPTION: The company context information listed above is based on the provided LinkedIn data. However, some details may have been rephrased or combined to improve clarity and readability. The ideal candidate will have an understanding of the construction industry and Mace's role within it. Role Analysis Career Level: Mid-level to senior Reporting Structure: This role may report directly to the project manager or another senior team member, depending on the project structure. Work Arrangement: On-site, with flexibility for remote work depending on the project's needs and the company's policies. Growth Opportunities: - Opportunities for career progression within the digital marketing field, as the role gains more experience and demonstrates strong performance. - Potential to take on more senior responsibilities or move into a management role as the project evolves. - Possibility to work on diverse projects within the construction industry, gaining exposure to various aspects of project management and digital marketing. ASSUMPTION: The role analysis information listed above is based on industry standards for a Digital Marketing Manager with the given experience level and location. However, the actual career level, reporting structure, work arrangement, and growth opportunities may vary depending on the company's internal policies and the specific project's requirements. Location & Work Environment Office Type: Modern, professional office environment with state-of-the-art facilities and technology. Office Location(s): 155 Moorgate, London, EC2M 6XB, GB; Umniyati Street, Level 11 - Mashreq Bank Global HQ, Dubai, PO Box 26518, AE; 62 Hung To Road, Room 24, Unit B, 6/F, Hung Mou Industrial Building, Kwun Tong, Hong Kong, HK; 1350 Broadway, Suite 408, New York, NY 10018, US Geographic Context: - Riyadh, Ar Riyāḑ, Saudi Arabia: The capital and largest city of Saudi Arabia, with a population of over 7 million people. It is a major commercial, financial, and cultural hub in the Middle East. - London, United Kingdom: The capital and largest city of the United Kingdom, with a population of over 8 million people. It is a global financial, cultural, and political center. - Dubai, United Arab Emirates: A major commercial and cultural hub in the Middle East, with a population of over 3 million people. It is known for its diverse economy and high-quality lifestyle. - Hong Kong, Special Administrative Region of China: A major global financial and trade center, with a population of over 7 million people. It is known for its unique blend of Eastern and Western cultures. - New York, United States: A major global financial, cultural, and political center, with a population of over 8 million people. It is known for its diverse economy and vibrant cultural scene. Work Schedule: The work schedule for this role is typically Monday to Friday, with standard office hours. However, the schedule may vary depending on the project's needs and the company's policies. ASSUMPTION: The location and work environment information listed above is based on the provided LinkedIn data and industry standards for a Digital Marketing Manager with the given experience level and location. However, the actual office type, office locations, geographic context, and work schedule may vary depending on the company's internal policies and the specific project's requirements. Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth behavioral and technical interviews to evaluate skills and experience. 4. Final round interviews with senior team members or the hiring manager. Key Assessment Areas: - Digital marketing skills and experience, with a focus on executing tactics and measuring performance. - Ability to work collaboratively with internal teams and external partners. - Analytical skills and problem-solving abilities. - Cultural fit and alignment with Mace's values and work environment. Application Tips: 1. Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills. 2. Prepare examples of your past digital marketing campaigns, their performance metrics, and any challenges you faced. 3. Research Mace's values and company culture to demonstrate your alignment with their mission and work environment. 4. Practice common interview questions and be prepared to discuss your digital marketing strategies and thought leadership in emerging technologies. ATS Keywords: Digital Marketing, SEO, Email Marketing, Social Media, Display Advertising, User Experience, Data Analysis, Creative Thinking, Collaboration, Emerging Technologies, Personalization, Marketing Automation, Customer Journey, Market Research, Mentoring, Continuous Improvement, Project Management, Construction, GCC Region, High-Value Projects, Project Management Consultancy ASSUMPTION: The interview and application insights listed above are based on industry standards for a Digital Marketing Manager with the given experience level and location. However, the actual interview process, key assessment areas, application tips, and ATS keywords may vary depending on the company's internal policies and the specific project's requirements. 🛠 Tools & Technologies - Google Analytics - Google Ads - Google Tag Manager - Google Data Studio - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator) - Mailchimp or other email marketing platforms - Social media management tools (Hootsuite, Buffer) - SEO tools (SEMrush, Ahrefs) - Project management tools (Asana, Trello) - Collaboration tools (Slack, Microsoft Teams) - CRM software (Salesforce, HubSpot) - Marketing automation tools (Marketo, Pardot) ASSUMPTION: The tools and technologies listed above are based on industry standards for a Digital Marketing Manager with the given experience level and location. However, the actual tools and technologies required may vary depending on the company's internal policies and the specific project's requirements. 👔 Cultural Fit Considerations Company Values: - Safety first - Going home safe and well - Client focus - Deliver on our promise - Integrity - Always do the right thing - Create opportunity for our people to excel Work Style: - Collaborative and inclusive work environment - Focus on continuous improvement and innovation - Strong emphasis on safety, quality, and sustainability - Encourages diversity, equity, and inclusion Self-Assessment Questions: 1. How do you align with Mace's value of 'Safety first - Going home safe and well' in your daily work? 2. Describe a time when you demonstrated 'Client focus - Deliver on our promise' in a previous role. 3. How have you shown 'Integrity - Always do the right thing' in a challenging situation? 4. How do you create opportunities for your colleagues to excel, and how have you taken advantage of opportunities for your own professional growth? 5. How do you approach continuous improvement and innovation in your work? ASSUMPTION: The cultural fit considerations listed above are based on Mace's stated values and industry standards for a Digital Marketing Manager with the given experience level and location. However, the actual company values, work style, self-assessment questions, and cultural fit factors may vary depending on the company's internal policies and the specific project's requirements. ⚠️ Potential Challenges 1. Language Barrier: The primary language of communication in the GCC region, particularly in Saudi Arabia, is Arabic. Candidates may face language barriers when working with local teams or clients, requiring strong language skills or the willingness to learn Arabic. 2. Cultural Differences: The GCC region has unique cultural norms and business practices that may differ from the candidate's home country. Adapting to these cultural differences may present challenges, requiring candidates to be open-minded and flexible. 3. Work-Life Balance: The fast-paced nature of digital marketing and the project management consultancy business may lead to long working hours and tight deadlines, potentially impacting work-life balance. 4. Technological Challenges: Keeping up with emerging technologies and digital marketing trends may require continuous learning and adaptation, presenting challenges for candidates who struggle with self-directed professional development. ASSUMPTION: The potential challenges listed above are based on industry insights and common experiences of digital marketing professionals working in the GCC region. However, the actual challenges may vary depending on the company's internal policies and the specific project's requirements. 📈 Similar Roles Comparison 1. Digital Marketing Manager vs. Digital Marketing Specialist: A Digital Marketing Manager typically has more senior responsibilities, such as team leadership and strategic planning, while a Digital Marketing Specialist focuses on executing tactical aspects of digital marketing campaigns. The role of Digital Marketing Manager at Mace may require more strategic thinking and team management skills than a similar role at a digital marketing agency or a tech company. 2. Industry-Specific Context: The construction industry has unique marketing challenges and opportunities compared to other industries. For example, construction projects often have long sales cycles and require targeted marketing strategies to reach specific audiences, such as architects, engineers, and construction professionals. Additionally, the construction industry may have more stringent data privacy and compliance requirements than other industries. 3. Career Path Comparison: A Digital Marketing Manager in the construction industry may have more opportunities for career progression within the company, as the industry is large and diverse, with many potential projects and clients. However, the career path may be less linear than in other industries, as the role may require frequent relocation or changes in project focus. ASSUMPTION: The similar roles comparison information listed above is based on industry insights and common experiences of digital marketing professionals working in the construction industry. However, the actual comparisons may vary depending on the company's internal policies and the specific project's requirements. 📝 Sample Projects 1. Project Example 1 - Luxury Mixed-Use Development Marketing Campaign: Develop and execute a comprehensive digital marketing strategy for a luxury mixed-use development project in Riyadh, KSA. This may include creating targeted advertising campaigns, optimizing user experience on the project website, and leveraging social media influencers to reach high-net-worth individuals. 2. Project Example 2 - Sustainability-focused Marketing Campaign: Create a marketing campaign that highlights the sustainability features and benefits of a construction project, targeting environmentally conscious clients and stakeholders. This may involve developing content that showcases the project's green building certifications, energy-efficient design, and positive environmental impact. 3. Project Example 3 - Thought Leadership Piece on Emerging Technologies: Research and write a thought leadership article on the latest emerging technologies in the construction industry, providing insights into their potential applications and benefits for clients and stakeholders. This may require collaborating with industry experts and attending relevant conferences or events to gather information. ASSUMPTION: The sample projects listed above are based on industry insights and common experiences of digital marketing professionals working in the construction industry. However, the actual projects may vary depending on the company's internal policies and the specific project's requirements. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Digital Marketing Manager role for this project? 2. Team Structure: How is the digital marketing team structured, and who will I be working with on a daily basis? 3. Project Timeline: What is the expected timeline for this project, and how will my role evolve as the project progresses? 4. Budget and Resources: What is the allocated budget for digital marketing activities, and what resources will be available to support my work? 5. Stakeholder Communication: How will I communicate with stakeholders, both internal and external, to ensure alignment with project goals and objectives? 6. Performance Metrics: What key performance indicators (KPIs) will be used to measure the success of digital marketing campaigns, and how will progress be tracked and reported? 7. Emerging Technologies: How does the company approach the integration of emerging technologies into digital marketing strategies, and what opportunities exist for innovation in this area? ASSUMPTION: The key questions to ask during the interview listed above are based on industry insights and common experiences of digital marketing professionals working in the construction industry. However, the actual questions may vary depending on the company's internal policies and the specific project's requirements. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://careers.macegroup.com/gb/en/job/37997/Digital-Marketing-Manager 2. Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on executing tactics, measuring performance, and collaborating with internal teams. 3. Prepare examples of your past digital marketing campaigns, their performance metrics, and any challenges you faced. 4. Research Mace's values and company culture to demonstrate your alignment with their mission and work environment. 5. Practice common interview questions and be prepared to discuss your digital marketing strategies and thought leadership in emerging technologies. 6. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.