Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: NewRich Network

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Managing and executing digital marketing projects from start to finish
• Improving campaign performance to achieve positive ROI
• Collaborating with stakeholders to develop and implement effective marketing strategies
• Analyzing data to optimize campaign performance and determine key success factors for creatives

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid advertising campaigns. The ideal candidate will be data-driven, with a passion for problem-solving and a knack for psychology to make online paid advertising profitable.

📋 Key Responsibilities

✅ Execute and manage campaigns across the Google and Meta ecosystems

✅ Analyze data, optimize campaign performance, and determine key success factors for creatives

✅ Generate weekly reports and explain marketing decisions and campaign results

✅ Gather data and information on consumers, competitors, and market conditions

ASSUMPTION: This role involves a high level of autonomy, with the expectation that the Digital Marketing Manager will take ownership of their tasks and make data-driven decisions to improve campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5 years of experience in a similar role as a digital marketing manager at an e-commerce or other tech company. 3 years of experience running paid ad campaigns with Google Ads and Meta Business Suite. 2 years of experience using the Google Marketing Platform (GMP) or similar.

Required Skills:

• Deep knowledge of managing social, display, and programmatic platforms (YouTube, Google Display Network, Yahoo Gemini, Meta, etc.)
• Exceptional time management skills, including the ability to handle multiple projects and ongoing work items

Preferred Skills:

• Experience day-trading

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of digital marketing trends and best practices, as well as the ability to work independently and adapt to change.

💰 Compensation & Benefits

Salary Range: Based on the experience level and location, the estimated salary range for this role is CAD 80,000 - 120,000 per year. This includes a base salary and a bonus based on performance, which will be set after a 90-day probationary period.

Benefits:

• Full list of current benefits can be found here: https://newrich.com/careers

Working Hours: Full-time, with a standard workweek of 40 hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing manager role with the given experience level and location. The actual salary may vary depending on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: NewRich Network operates in the Online Audio and Video Media industry, focusing on creator commerce and subscription networks.

Company Size: NewRich Network is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: NewRich Network was founded in 2021, making it a relatively new and fast-growing company.

Company Description:

• NewRich Network is the next-gen solo stack and subscription network for creator commerce
• The company aims to help creators thrive in the new world by joining the NewRich network
• NewRich Network focuses on shaping the world one idea at a time

Company Specialties:

• Creator commerce
• Subscription networks
• Solo stack

Company Website: http://newrich.com

ASSUMPTION: NewRich Network is a startup with a strong focus on innovation and growth, offering applicants the opportunity to join a dynamic and fast-paced environment.

📊 Role Analysis

Career Level: This role is at the manager level, with the expectation that the Digital Marketing Manager will take ownership of their tasks and make data-driven decisions to improve campaign performance.

Reporting Structure: The Digital Marketing Manager will report directly to the hiring manager and collaborate with various stakeholders, including internal teams and external partners.

Work Arrangement: This is a full-time, remote position, allowing for a flexible work arrangement with the expectation of a standard workweek of 40 hours.

Growth Opportunities:

• As the company grows, there may be opportunities for the Digital Marketing Manager to take on more senior-level roles
• The ideal candidate will have the opportunity to gain experience in all aspects of account management

ASSUMPTION: Given the company's size and growth trajectory, there may be ample opportunities for career growth and development within NewRich Network.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office location required

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital city of the province of Ontario and the largest city in Canada
• The city is known for its multiculturalism, vibrant arts scene, and diverse neighborhoods
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: Standard workweek of 40 hours, with the expectation of working during regular business hours

ASSUMPTION: The remote work environment may offer a more flexible work-life balance, while still requiring the Digital Marketing Manager to be available during regular business hours to collaborate with stakeholders and manage campaigns.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Digital marketing expertise
• Data analysis and interpretation skills
• Problem-solving and critical thinking
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to digital marketing campaign management and optimization
• Demonstrate your understanding of the company and its mission

ATS Keywords: Digital Marketing, Campaign Management, Data Analysis, Google Ads, PPC Campaigns, Meta Business Suite, Google Marketing Platform, Market Research, Audience Segmentation, Project Management, Time Management, Creative Development, ROI Reporting, Collaboration, Problem Solving, Adaptability

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the candidate's fit for the position and the company's culture.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite
• Google Marketing Platform
• Various social, display, and programmatic platforms (YouTube, Google Display Network, Yahoo Gemini, etc.)

ASSUMPTION: The Digital Marketing Manager should be proficient in using various digital marketing tools and platforms to effectively manage campaigns and analyze data.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Growth
• Creativity

Work Style:

• Data-driven
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working independently and making data-driven decisions?
• Do you have a passion for digital marketing and a desire to learn and adapt to new trends and best practices?

ASSUMPTION: NewRich Network is a startup with a strong focus on innovation and growth, seeking candidates who are comfortable working in a fast-paced environment and are eager to learn and adapt to new challenges.

⚠️ Potential Challenges

• The role may require managing multiple accounts and campaigns simultaneously, which can be challenging and time-consuming
• The digital marketing landscape is constantly evolving, requiring the Digital Marketing Manager to stay up-to-date with the latest trends and best practices
• The role may involve working with tight deadlines and managing changing priorities
• The remote work environment may present unique challenges, such as maintaining work-life balance and staying connected with colleagues

ASSUMPTION: The Digital Marketing Manager should be prepared to face these challenges head-on and be proactive in seeking solutions and support when needed.

📈 Similar Roles Comparison

• This role is similar to other digital marketing manager positions, but may offer more autonomy and opportunities for growth in a smaller, fast-growing company
• The focus on creator commerce and subscription networks may set this role apart from other digital marketing manager positions in more traditional industries
• Career paths for this role may include moving into more senior-level positions within the company, such as Director of Marketing or Chief Marketing Officer

ASSUMPTION: While this role may share similarities with other digital marketing manager positions, the unique focus on creator commerce and subscription networks, as well as the company's size and growth trajectory, may offer unique opportunities and challenges.

📝 Sample Projects

• Developing and executing a digital marketing campaign for a new product launch
• Analyzing campaign performance data to optimize ad spend and improve ROI
• Collaborating with internal teams and external partners to create and distribute marketing collateral

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Digital Marketing Manager may encounter in this role, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for remote employees?
• What is the company's approach to digital marketing trends and innovation?

ASSUMPTION: These key questions are intended to help the candidate better understand the role, the company, and the work environment, but may not be exhaustive or representative of all potential interview questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/j/6EwDZf1NwuQvTfUWkK6rQW/remote-digital-marketing-manager-in-toronto-at-newrich-network
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company and its mission, and be ready to discuss your approach to digital marketing campaign management and optimization
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.