Digital Marketing Manager

📌 Core Information 🔹 Job Title: Digital Marketing Manager 🔹 Company: CentiMark Corporation 🔹 Location: Duluth, Georgia, United States 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: June 23, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing digital marketing strategies to drive online traffic, engagement, and lead generation. - Collaborating with sales and marketing leadership to integrate digital marketing strategies into overall sales and marketing strategies. - Creating and managing marketing assets for digital campaigns, including emails, landing pages, videos, and paid ads. - Building and maintaining company websites, social media pages, and listings to optimize conversions and rankings. - Monitoring and evaluating digital marketing performance against key performance metrics and targets, refining strategies based on data insights. - Providing ongoing support for the execution of marketing initiatives to drive overall company objectives. ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills. The ideal candidate will have a strong background in digital marketing, with a proven track record of driving results through innovative campaigns and data-driven optimizations. 📋 Key Responsibilities - Work with sales and marketing leadership to integrate digital marketing strategies into overall sales and marketing strategies to drive online traffic, engagement, and lead generation. - Develop, design, and implement marketing assets for digital campaigns, including emails, landing pages, videos, and paid ads. - Create and collaborate on all content needed to build marketing assets, including newsletters, blogs, websites, emails, brochures, and social media. - Lead the ongoing performance, maintenance, and improvement strategies of company websites, social pages, and listings to optimize conversions and rankings. - Monitor and evaluate ongoing digital marketing performance against key performance metrics and targets. Identify trends and insights to optimize spend and refine strategies based on data. - Provide ongoing support with the execution of ongoing marketing initiatives to drive overall company objectives as needed. - Manage confidential information. ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and project requirements. The ideal candidate will be adaptable and able to take on additional tasks as needed. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience in digital marketing, with a focus on B2B marketing. - Proven track record of driving results through digital marketing campaigns. - Experience with CMS platforms, preferably Joomla, and marketing automation platforms, preferably Account Engagement by Salesforce. - Strong proficiency in Google Analytics and Google Tag Manager. - Fluency with Adobe Creative Suite and Google applications. - Competency in UI/UX, social media marketing trends, and modern digital design. Required Skills: - B2B marketing experience. - 5+ years of experience with CMS platforms and website design, preferably Joomla. - 5+ years of experience with marketing automation platforms, preferably Account Engagement by Salesforce. - Experience using Google Analytics and Google Tag Manager. - Fluency with Adobe Creative Suite and Google applications. - Competency in UI/UX, social media marketing trends, and modern digital design. Preferred Skills: - Experience with SEO and SEM strategies. - Knowledge of the construction industry. ASSUMPTION: The required qualifications and skills listed above are essential for success in this role. However, CentiMark is an equal opportunity employer and encourages applicants from diverse backgrounds to apply. The ideal candidate will be able to demonstrate their ability to learn and adapt to new technologies and tools as needed. 💰 Compensation & Benefits Salary Range: $70,000 - $90,000 per year Benefits: - Health Insurance (including medical, dental, and vision) - Life Insurance - Holidays and Vacation - 401K Savings Plan - Employee Stock Option Plan (ESOP) Working Hours: 40 hours per week, with flexibility for occasional overtime as needed. ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role with the required experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. Benefits may also be subject to change based on the company's policies and practices. 📌 Applicant Insights Company Context Industry: Construction Company Size: 1,001-5,000 employees Founded: 1968 Company Description: CentiMark is North America's largest commercial roofing and flooring contractor, with over 100 locations from coast to coast. We offer 24/7 emergency services, evaluations, roof and floor repairs, preventative maintenance plans, reroofing, new construction services, polished concrete, concrete coatings, and more. Commercial roofing and flooring is an ever-growing industry with many exciting paths to pursue. At CentiMark, our goal is to help you grow, excel, and be proud of your work. Whether you are new to the industry or an experienced professional, we strive to provide all the tools and support you need to be successful in your career. Company Specialties: - Commercial Roofing Systems Installation & Repair - Asset Management - Preventative Maintenance - Flooring Solutions - Safety - Roof Leaks - TPO Roof Systems - EPDM Roof Systems - Polished Concrete - Emergency Service - Green Roofing Solutions - Reroofing - Green Roofing - Roof Repair - Roof Maintenance Company Website: ASSUMPTION: CentiMark's extensive experience and large-scale operations make it an ideal place for a Digital Marketing Manager to gain valuable experience and make a significant impact on the company's growth and success. The company's commitment to providing tools and support for employee growth also makes it an attractive option for candidates looking to advance their careers in the digital marketing field. Role Analysis Career Level: Mid-level Reporting Structure: This role will report directly to the Marketing Director or another relevant senior marketing leader within the organization. Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects, as determined by the company's policies and the manager's discretion. Growth Opportunities: - As a mid-level role, this position offers opportunities for career advancement within the marketing department or other related departments within the company. - With CentiMark's commitment to employee growth and development, there are ample opportunities for the right candidate to take on additional responsibilities and advance their career over time. - The company's large-scale operations and diverse service offerings also provide opportunities for the Digital Marketing Manager to gain experience in various aspects of marketing and potentially move into leadership roles as they develop their skills and demonstrate their value to the organization. ASSUMPTION: The Digital Marketing Manager role at CentiMark offers a unique opportunity for the right candidate to make a significant impact on the company's growth and success while also advancing their own career in the digital marketing field. The company's commitment to employee growth and development, combined with its large-scale operations and diverse service offerings, makes it an attractive option for candidates looking to gain valuable experience and take on new challenges as they grow in their role. Location & Work Environment Office Type: Corporate headquarters Office Location(s): 12 Grandview Cir, Canonsburg, PA 15317, US Geographic Context: - CentiMark's headquarters is located in Canonsburg, Pennsylvania, a suburb of Pittsburgh with a population of approximately 11,000 people. - The area offers a mix of urban and rural environments, with easy access to major highways and nearby attractions. - The company's location provides a convenient commute for employees living in the surrounding areas, as well as access to nearby amenities and cultural attractions. Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the Digital Marketing Manager may be required to work additional hours as needed to meet project deadlines or address urgent marketing needs. ASSUMPTION: The Digital Marketing Manager role at CentiMark's headquarters offers a dynamic and fast-paced work environment, with opportunities for collaboration and growth within the marketing department and across the organization. The company's commitment to employee development and its large-scale operations make it an attractive option for candidates looking to gain valuable experience and advance their careers in the digital marketing field. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the company's careers portal. 2. Phone or video screening with the HR department or a hiring manager. 3. In-depth phone or video interview with the Marketing Director or another relevant senior marketing leader. 4. On-site interview with key stakeholders, including the Marketing Director and other relevant team members. 5. Final decision and offer extended to the successful candidate. Key Assessment Areas: - Digital marketing strategy and campaign development. - Data analysis and reporting. - Project management and team collaboration. - Communication and presentation skills. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Showcase your understanding of CentiMark's business and the specific requirements of the Digital Marketing Manager role. - Demonstrate your ability to develop and execute effective digital marketing strategies that drive results. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment. - Research the construction industry and CentiMark's competitors to show your understanding of the market and the company's unique value proposition. ATS Keywords: Digital Marketing, B2B Marketing, CMS Platforms, Website Design, Marketing Automation, Google Analytics, Google Tag Manager, Adobe Creative Suite, Social Media Marketing, UI/UX, Content Creation, Lead Generation, Marketing Analytics, Reputation Management, SEO, SEM, PPC, Social Media Advertising, Email Marketing, Marketing Campaign Management, Project Management, Data Analysis, Reporting, Stakeholder Communication, Team Collaboration, Construction Industry, Roofing, Flooring, Commercial Construction. ASSUMPTION: The interview process for the Digital Marketing Manager role at CentiMark is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with the organization. The company values collaboration, innovation, and a customer-focused approach, so candidates who can demonstrate these qualities and their ability to thrive in a dynamic work environment will be well-positioned for success in the role. 🛠️ Tools & Technologies - CMS platforms, preferably Joomla - Marketing automation platforms, preferably Account Engagement by Salesforce - Google Analytics and Google Tag Manager - Adobe Creative Suite - Google applications (Gmail, Google Drive, Google Docs, etc.) - Social media platforms (Facebook, LinkedIn, Twitter, etc.) - Project management tools (Asana, Trello, Jira, etc.) - SEO and SEM tools (Google Ads, SEMrush, Ahrefs, etc.) - Email marketing platforms (Mailchimp, Constant Contact, etc.) - CRM software (Salesforce, HubSpot, etc.) ASSUMPTION: The Digital Marketing Manager role at CentiMark requires proficiency in a wide range of tools and technologies to effectively execute digital marketing campaigns and manage marketing initiatives. The ideal candidate will have experience with the specific tools listed above and be able to quickly learn and adapt to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Integrity: We conduct our business with honesty and fairness, treating our customers, employees, and partners with respect and dignity. - Excellence: We strive for continuous improvement in all aspects of our business, setting high standards for ourselves and our team. - Innovation: We foster a culture of creativity and continuous learning, encouraging our team members to think outside the box and challenge the status quo. - Customer Focus: We prioritize our customers' needs and preferences, ensuring that our products and services meet their expectations and exceed their expectations whenever possible. - Teamwork: We believe in the power of collaboration and collective effort, working together to achieve our goals and drive our success as a company. Work Style: - The Digital Marketing Manager role at CentiMark requires a high level of independence and self-motivation, as well as the ability to work effectively in a team environment. - The ideal candidate will be able to manage multiple projects and priorities simultaneously, with a strong attention to detail and a commitment to delivering high-quality work on time. - The role also requires strong communication and presentation skills, as well as the ability to build and maintain effective relationships with stakeholders at all levels of the organization. Self-Assessment Questions: 1. How do you align with CentiMark's core values, and how have you demonstrated these values in your previous roles? 2. Describe a time when you had to manage multiple projects and priorities simultaneously. How did you ensure that each project received the attention it deserved, and what was the outcome? 3. How do you approach building and maintaining effective relationships with stakeholders, and how have you demonstrated your ability to do so in the past? 4. Describe a time when you had to think outside the box to solve a problem or overcome a challenge. What was the outcome, and what did you learn from the experience? 5. How do you stay up-to-date with the latest trends and best practices in digital marketing, and how have you applied this knowledge to drive results in your previous roles? ASSUMPTION: The Digital Marketing Manager role at CentiMark requires a strong cultural fit with the organization, as well as the ability to thrive in a dynamic and fast-paced work environment. Candidates who can demonstrate their alignment with the company's values and their ability to work effectively in a team setting will be well-positioned for success in the role. ⚠️ Potential Challenges 1. Industry-specific challenges: The construction industry is highly competitive, with a wide range of companies offering similar services. The Digital Marketing Manager must be able to develop and execute effective marketing strategies that differentiate CentiMark from its competitors and drive customer preference for the company's services. 2. Regional market fluctuations: The construction industry is subject to regional market fluctuations, which can impact the demand for CentiMark's services and the effectiveness of marketing campaigns. The Digital Marketing Manager must be able to adapt marketing strategies to capitalize on opportunities and mitigate risks in different regional markets. 3. Technological changes: The digital marketing landscape is constantly evolving, with new tools and platforms emerging regularly. The Digital Marketing Manager must be able to stay up-to-date with the latest trends and technologies, and quickly adapt marketing strategies to capitalize on new opportunities and avoid obsolescence. 4. Work-life balance: The Digital Marketing Manager role can be demanding, with long hours and tight deadlines during peak marketing periods. Candidates must be prepared to manage their time effectively and maintain a healthy work-life balance to avoid burnout and maintain their productivity over the long term. ASSUMPTION: The Digital Marketing Manager role at CentiMark presents a unique set of challenges and opportunities for the right candidate. The ideal candidate will be able to navigate the complexities of the construction industry, adapt to regional market fluctuations, and stay ahead of the latest trends and technologies to drive results for the company. They will also be able to manage their time effectively and maintain a healthy work-life balance to ensure their long-term success in the role. 📈 Similar Roles Comparison 1. Digital Marketing Manager vs. Marketing Manager: While both roles focus on driving marketing results, the Digital Marketing Manager role is more specialized and requires a deeper understanding of digital marketing strategies, tools, and technologies. The Marketing Manager role, on the other hand, is more generalist and may oversee a broader range of marketing activities, including traditional marketing channels and event planning. 2. Industry-specific context: The construction industry is unique in its focus on B2B marketing and the importance of building strong relationships with key customers and industry partners. The Digital Marketing Manager role at CentiMark requires a strong understanding of the construction industry and the specific needs and preferences of the company's target customers. 3. Career path comparison: The Digital Marketing Manager role at CentiMark offers a clear path for career advancement within the marketing department and across the organization. With the company's commitment to employee growth and development, there are ample opportunities for the right candidate to take on additional responsibilities and advance their career over time. ASSUMPTION: The Digital Marketing Manager role at CentiMark is a specialized and highly sought-after position within the marketing field. Candidates who are interested in this role should have a strong background in digital marketing, with a proven track record of driving results through innovative campaigns and data-driven optimizations. They should also have a deep understanding of the construction industry and the specific needs and preferences of the company's target customers. 📝 Sample Projects 1. Website redesign and relaunch: Develop and execute a comprehensive website redesign and relaunch strategy to improve user experience, drive organic traffic, and increase conversions. This project may involve conducting user research, creating wireframes and prototypes, and collaborating with web developers to ensure the successful launch of the new website. 2. Social media campaign: Create and execute a targeted social media campaign to raise brand awareness, generate leads, and drive engagement with the company's target audience. This project may involve developing campaign creative, managing ad spend, and analyzing campaign performance to optimize results over time. 3. Email marketing automation: Implement and manage an email marketing automation system to streamline marketing processes, improve customer segmentation, and drive email marketing results. This project may involve configuring email marketing software, creating and testing email templates, and analyzing campaign performance to optimize open rates and click-through rates. ASSUMPTION: The Digital Marketing Manager role at CentiMark offers a wide range of project opportunities, from website redesign and relaunch to social media campaign development and email marketing automation. Candidates should be prepared to take on a variety of projects and adapt their skills and knowledge to meet the unique needs and challenges of each initiative. ❓ Key Questions to Ask During Interview 1. Role responsibilities: Can you describe the key responsibilities of the Digital Marketing Manager role at CentiMark, and how they align with my skills and experience? 2. Team structure: How is the marketing department structured, and who will I be working with on a day-to-day basis in this role? 3. Company culture: How would you describe CentiMark's company culture, and how does the marketing department fit into the broader organization? 4. Growth opportunities: What opportunities are there for growth and advancement within the marketing department and across the company? 5. Work-life balance: How does CentiMark support work-life balance for its employees, and how is this reflected in the Digital Marketing Manager role? 6. Marketing technology: What marketing technology stack does CentiMark use, and how does the company support the professional development of its marketing team members? 7. Industry trends: How does CentiMark stay ahead of industry trends and competitors, and how does the company support innovation and continuous learning within the marketing department? ASSUMPTION: The interview process for the Digital Marketing Manager role at CentiMark is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with the organization. Candidates should be prepared to ask thoughtful questions about the role, the team, and the company to demonstrate their interest in the position and their ability to thrive in a dynamic work environment. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of CentiMark's business and the specific requirements of the Digital Marketing Manager position. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment. 4. Research the construction industry and CentiMark's competitors to show your understanding of the market and the company's unique value proposition. 5. Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your continued interest in the position. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Additional Information - CentiMark is an equal opportunity employer and welcomes applicants from all backgrounds. - The company provides a comprehensive benefits package, including health insurance, life insurance, holidays and vacation, a 401K savings plan, and an employee stock option plan (ESOP). - The company's headquarters is located in Canonsburg, Pennsylvania, with over 100 locations from coast to coast. - CentiMark offers 24/7 emergency services, evaluations, roof and floor repairs, preventative maintenance plans, reroofing, new construction services, polished concrete, concrete coatings, and more. - The company's website can be found at .